9 tips for aligning SEO with the B2B buyer’s journey
Search Engine Land
DECEMBER 6, 2023
The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. Understand the B2B difference The sales funnel for B2B purchases is often longer and more complicated than its B2C counterpart. You can also demonstrate your expertise within the field with whitepapers and ebooks. Bounce rate. Pageviews per session.
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