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However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Everything from sales to customeracquisition to ecommerce trends is different when you’re selling to businesses online. Table of Contents What is B2B ecommerce?
Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. You may think they only serve a logistical need (e.g., In B2C, as with Stikwood, it drives sales. The lesson?
B2C tends to have a much shorter cycle, ranging from a few minutes to a few weeks. Finally, B2C ecommerce would see the shortest sales cycle due to its direct-to-consumer transactions and relatively lower cost. Assuming your business ticks all the boxes, the next key consideration is data logistics.
Why the growth, which could actually outpace B2C ecommerce? Additionally, given the improvement in logistics and delivery, it could take less time to get what they need online, instead of visiting a physical location. I also love what GE is doing with GE Reports and Red Bull is everyone’s favorite example in B2C.
By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). As a result, typical customeracquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%. Customer experience.
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