Remove B2C Remove Customer loyalty Remove Logistics
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What is personalized marketing and how is it used today?

Martech

“To me, personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.”. Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to.

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Top 10 B2B Digital Marketing Conferences to Attend in 2021

Marketing Insider Group

You don’t have to worry about scheduling flights and other logistics. Keynote speakers will focus on customer experience, innovative technologies, and critical strategies to help businesses conquer challenges due to COVID-19. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses.

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Check out our new Ecommerce glossary of terms!

Rock Content

B2C (Business-to-Consumer). An alternative for those who invest in ecommerce is to sell to customers who live in other countries. Redistribution of goods to reduce the stocking of products, generating tax savings, and improving distribution logistics. Numerical average time spent by users browsing your site. Cross Docking.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Customer experience. 30% of UK B2C companies are still not back to pre-pandemic CX levels. Customer Journey Mapping Best Practice Guide.