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The customer data platform market

Martech

Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels. Twilio Segment Twilio Segment serves both B2B and B2C organizations. Fuel for your marketing strategy.

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The Anatomy of a Modern Marketing Org

Litmus

For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business. Along with the quickened pace of change, however, comes a unique opportunity to unlock big strategic moves to ready your marketing organization for what’s next.

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The beginner’s guide to Marketing Automation

Rock Content

To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? What are the differences between Marketing Automation, email marketing, and CRM tools? How to build a successful Marketing Automation strategy? And it’s growing even more.

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Cook Up Email Marketing Automation With These 6 Recipes

Content Marketing Institute

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

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Delivering Episode 7: Why is digital accessibility so important?

Litmus

Accessibility checks in Litmus Checklist make it easy to test your email against key accessibility best practices, identify areas for improvement, and make your emails more accessible to all your subscribers. Welcome to Delivering, a podcast about email marketing strategy, design, development, and the broader email industry.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Optinmonster).

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100 Helpful Data Sources for Content Creation

Marketing Insider Group

Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business). Federal Election Commission – Current, objective data and research on political campaign finances, including both fundraising and spending.

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