Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. The argument for building campaigns around price is supported by some substantial facts. Inflation is persisting and, with a current annual rate of 3.7%, it remains a big concern for consumers.

Gen Z 124

Gen Z Shoppers Retail Price 124

Marketing Insider Group

SEPTEMBER 15, 2020

Quick takeaways: In B2C, consumers still want certain sensory aspects of the real-life shopping experience despite e-commerce popularity. . For example, 51% of consumers who use mobile shopping apps open them inside the store to access discounts, compare prices, and research reviews. Some may be relevant to B2C but not B2B.

Gen Z 141

Gen Z Manufacturing Transform B2C 141

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Gifting and greetings cards, online food delivery services and streaming platforms also increased their investment in TV advertising by 209%, 194% and 137% respectively. million in total. Customer experience.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Hosting Tribunal) Food blogs lead in popularity, with 42.8% HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. SEMrush) The U.S.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83

Hubspot Marketing

JULY 20, 2020

With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.

Gen Z 142

Gen Z Millennials Education Health 142

Sprout Social

APRIL 6, 2023

The automated conversational flows built into their chat plugin simplified responses to inquiries about pricing, shipping and delivery times. For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users.

User-Generated 81

User-Generated Marketing Marketers Gen Z 81

Backlinko

MAY 14, 2024

For example, if you search for “healthy foods,” you’ll get a list of questions people ask about the topic. Such as, “Are healthy foods more expensive?” Knowing your target audience is concerned about the cost of healthy foods gives you insight into one of their challenges. For example, expertise, convenience, or price.

PR 104

PR Customer loyalty User-Generated Marketing 104