Sprout Social
MAY 9, 2024
Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. It’s also a top category for women across generations.
Hubspot Marketing
MAY 9, 2022
However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. Industries that have more success posting early morning are agriculture, food, and beverage brands, with 50% choosing 9 a.m. Conversely, only 2% of B2C brands chose Mondays versus 13% of B2B brands.
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Martech
SEPTEMBER 24, 2022
Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%.
Search Engine Land
MAY 30, 2023
How should B2C marketers use GA4? A non-profit organization in Pittsburgh named 412 Food Rescue needed to recruit more volunteers to deliver food from retailers to people experiencing food insecurity. How should B2C marketers use GA4? And we’re the number one sports destination for Gen Z fans.”
Martech
OCTOBER 31, 2023
Food (58%) Apparel (55%) Tech or gaming (52%) Gaming. It’s worth noting that 80% of Gen Z consumers and 71% of U.S. TikTok also saw a 76% increase in views for #sale. Image: TikTok for Business. Categories. When TikTok users are shopping post-holidays, here are the top categories they’re interested in. Get MarTech!
Martech
SEPTEMBER 13, 2023
41% of consumers are considering using buy now pay later services, while an additional 2 out of 5 consumers would cut down on essential expenses such as food and gas to afford their gifts. 34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs.
Marketing Insider Group
SEPTEMBER 15, 2020
Quick takeaways: In B2C, consumers still want certain sensory aspects of the real-life shopping experience despite e-commerce popularity. . Meanwhile, 66% of Gen Z say in-store availability is important. Some may be relevant to B2C but not B2B. Take Perfect Day – a California-based vegan food startup – for example.
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