Search Engine Land

JULY 26, 2023

SEO is like the slow-food movement in a fast-food world. For example, your price point, landing pages and sales process. B2C site A nationwide drug-screening company reached out to us to improve their underperforming website. Online dating, two-day delivery, binge-watching a series on TV. What are SEO ‘results’?

SEO 98

SEO Food eCommerce B2C 98

Martech

JULY 25, 2022

More than half of consumers (56%) reported seeing instances of shrinkflation (reducing size or quantity of packaged goods without reducing the price) in food and groceries. S]top price gouging, stop being so greedy, explain why, stop changing the amount of food in the container, or changing the container to hold less. [W]e

Branding 96

Branding Customer Food Price 96

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. The argument for building campaigns around price is supported by some substantial facts. Inflation is persisting and, with a current annual rate of 3.7%, it remains a big concern for consumers.

Gen Z 114

Gen Z Shoppers Retail Price 114

Martech

OCTOBER 5, 2023

Record discounts up to 35% off listed prices are also forecast, especially during Cyber Week. It looks like we started but never stopped, with food now ranking alongside traditional ecommerce rainmakers like electronics and clothes. Why we care. We’re struck by the role played by groceries.

eCommerce 110

eCommerce Food Retail Price 110

Ariyh

MARCH 27, 2023

For example , adding an organic label to unhealthy foods can cause them to lose value, because of the mismatch of healthy ingredients in a “treat” 🖥️ Design outstanding websites with no code Want your websites to look unique and professional - without wasting time and budget? They usually sell out fast.

Food 52

Food Price Copywriting B2C 52

Martech

JULY 13, 2022

The overall inflation figure is driven by rising “real world” costs, such as gas, food and rent. Online inflation reflects the price of digital purchases and is tracked by the Adobe Digital Price Index across 18 product categories. While online prices were up a modest 0.3% The main takeaways.

Retail 92

Retail Price Food Digital Marketing 92

Ariyh

SEPTEMBER 18, 2023

Use unrealistic photos to minimize them Channels : Image Ads | Ads | Packaging For : B2C. ✋ Limitations The research focused on food products, with one experiment on SUV vehicles. Can be tested for B2B Research date : May 2019 📈 Recommendation Use actual or realistic photos (e.g. healthiness, effectiveness, safety).

Product 90

Product Health eCommerce B2C 90

Martech

JULY 13, 2023

Prime Day discounting was down 15% YoY (meaning higher prices as compared to the list price). Inflation is also a likely reason why the average selling price for Prime Day was up 8% YoY. The data from Adobe Analytics found a lower percentage for apparel discounts at 12% off the listed price. Top categories.

eCommerce 86

eCommerce Retail Shoppers Price 86

Marketing Insider Group

SEPTEMBER 15, 2020

Quick takeaways: In B2C, consumers still want certain sensory aspects of the real-life shopping experience despite e-commerce popularity. . For example, 51% of consumers who use mobile shopping apps open them inside the store to access discounts, compare prices, and research reviews. Some may be relevant to B2C but not B2B.

Gen Z 143

Gen Z Manufacturing Transform B2C 143

Hubspot Marketing

AUGUST 29, 2022

Americans have already seen signs like the inflation of rent, gas prices, groceries, and other necessities that pre-existing wages can’t meet. If you market B2C brands, or products that would be used specifically in the home, this is important to keep in mind if financial uncertainty continues. Essential Groceries and Food.

Entertainment 115

Entertainment B2C Price Marketing 115

Martech

JANUARY 5, 2023

While prices remained higher in gas, rent and food, ecommerce discounts sustained “discretionary spending,” according to Vivek Pandya, lead analyst, Adobe Digital Insights. Will another disaster — a health crisis, a war, oil prices impacting distribution — wreck consumer confidence?

eCommerce 96

eCommerce Food Health Price 96

Ariyh

APRIL 10, 2023

On top of this, buyers of products with sustainable or ethical benefits tend to be more educated and have higher incomes - so they are less price sensitive. ✋ Limitations From this analysis, it’s unclear whether higher revenues are due to more sales or higher prices than average. Your revenue will likely be higher. .

Product 57

Product Price B2C Food 57

Sprout Social

MAY 25, 2022

This rings true for B2B and B2C alike. Meanwhile, recent research from TikTok describes consumer behavior as an “infinite loop” in B2C. For example, marketers might learn that high price points are the most common sales objection among lost leads. Reports, white papers and other lead magnets.

CRM 111

CRM Whitepaper B2C Analytics 111

Ariyh

APRIL 24, 2023

When it comes to our arm muscles: We use our biceps to bring food and objects towards our body, to eat or to secure them, resulting in positive emotions. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? Get Ariyh’s Science-based Playbook of Pricing & Promotions 📣 Want to advertise on Ariyh?

Shoppers 57

Shoppers Retail Manufacturing B2C 57

Ariyh

FEBRUARY 20, 2023

Previous insight: Use ‘gifts’ to reduce product returns (More insights here ) Measure your product in pieces (not weight or size) to increase its perceived value Channels : Product | Packaging | Pricing For : B2C. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing?

Price 52

Price B2C Food CRM 52

Ariyh

MAY 8, 2023

On Amazon and other online marketplaces, grouping items close together is common in product photos, especially for food and beverage products. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? Get Ariyh’s Science-based Playbook of Pricing & Promotions 📣 Want to advertise on Ariyh?

B2C 57

B2C Price Food Advertising 57

Ariyh

NOVEMBER 28, 2022

.: And here’s another fun fact that many of you found interesting last week on LinkedIn: you shouldn't call vegetarian food “vegetarian” (just say “Curry”, not “Vegetarian curry”). Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing?

Price 52

Price B2C Food Digital Marketing 52

Neil Patel

SEPTEMBER 10, 2021

Appier’s pricing is not available on their website, so you’ll need to reach out to learn more about their tools and their potential fit with your business. Pricing is not readily available on the website, but you can schedule a demo to learn more about the platform. Who Should Use Appier? Who Should Use Data Studio?

Marketing 139

Marketing Marketers User-Generated Retail 139

Ariyh

FEBRUARY 6, 2023

Channels : Social Media | User-Generated Content | Image Ads | Influencer marketing For : B2C Research date : July 2021 📈 Recommendation Use or encourage photos of customers holding your product (without their faces showing) if you want to boost sales. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing?

Product 52

Product Transform User-Generated B2C 52

Ariyh

JANUARY 30, 2023

Previous insight: Make your products shine (150+ more insights here ) Use a virtual influencer to stand out and make your brand feel cutting-edge Channels : Influencer marketing | Social media | Ads For : B2C. Less so if you are selling food products. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing?

B2C 52

B2C Price Influencer Marketing Food 52

Ariyh

JULY 31, 2023

Previous insight: Give refunds instantly (more insights here ) Online limited-time promotions must be short and justified Channels : Promotions | Ecommerce | Retail For : B2C. Keto foods seller Kiss My Keto offers a limited deal giving potential customers 15 minutes to finish placing their order. This insight explains why I did that.

eCommerce 52

eCommerce Retail Promotion B2C 52

Welcome Software

OCTOBER 30, 2022

Cost-based Companies with cost-based competitive advantages are competing on price. That means that automotive companies aren't just competing on price. McDonald's is one of the pioneers of time-based advantage in food service. Companies can have a cost-based competitive advantage for several reasons.

Manufacturing 40

Manufacturing B2C Price Food 40

Welcome Software

OCTOBER 30, 2022

Companies with cost-based competitive advantages are competing on price. That means that automotive companies aren't just competing on price. McDonald's is one of the pioneers of time-based advantage in food service. Understanding these advantages is essential to distilling these strengths into a singular, unique selling point.

Manufacturing 40

Manufacturing B2C Price Food 40

Moz

JANUARY 28, 2019

These include companies that are by nature B2B (wholesalers, suppliers) and companies that are B2C but could have a B2B offering (restaurants, event sites). This can work especially well for restaurants located in large business districts, but almost any food-related business could create a corporate offering that incentivizes loyalty.

Search Marketers 60

Search Marketers Food Price Marketing 60

Pam Didner

JANUARY 1, 2021

Event planners could provide soup-to-nuts all-inclusive experiences where everything from flights, hotel, food, sessions and activities are fully arranged for one package price — almost like a conference at sea. . Thought Leaders Will Come Together for Tighter Collaborations. MarTech Conference East .

Transform 52

Transform Marketing Marketers Digital Marketing 52

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. What Is Brand Positioning?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. Bulk Pricing. Listing your products, services, and equipment on B2B niche marketplaces allows you and your customers to benefit from bulk pricing. Mable – Food & Beverage. Mable is a wholesale platform specializing in food and beverage.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Marketing Insider Group

FEBRUARY 5, 2024

Hosting Tribunal) Food blogs lead in popularity, with 42.8% HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Salesforce) Pricing is the most important factor when choosing a marketing automation tool.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Exposure Ninja

JUNE 29, 2023

Candy Kittens (B2C) Candy Kittens is a gourmet sweet company who have been B Corp certified since October 2023 and score highly in the environmental category. Image Source Butternut Box (B2C) Butternut Box is a dog food company that has been a B Corp since August 2022. What can you learn from Candy Kittens?

Food 52

Food Health Marketing Marketers 52

Ariyh

JULY 3, 2023

Previous insight: (Mildly) surprising copy converts better (more insights here ) Customers are more likely to leave a review if you delay asking for one Channels : Reviews | Ecommerce | User Experience For : B2C. The timing depends on what you sell: If you sell common household goods and food (e.g.

B2C 57

B2C Price Food eCommerce 57

Litmus

DECEMBER 15, 2021

Cynthia Price, VP of Marketing at Litmus. Best B2C Email : Alterra Mountain Company. Keto Food Bars versus other “healthy” bars. Plus, check out that fun GIF showing the different Keto Food Bar flavors—makes you want to try one, right? Best B2C Email. and revenue GmbH – Best B2C Email and Best Agency Email.

B2C 95

B2C Food Email Marketing Health 95

Martech

MARCH 22, 2024

The kind of business behavior we’re seeing — hidden fees and deceptive pricing — has gotten so bad that it’s become a national issue. President Joe Biden himself addressed it in the State of the Union : “Too many corporations raise prices to pad their profits, charging more and more for less and less.” In your inbox.

Price 104

Price Entertainment Marketing Marketers 104

Hubspot Marketing

APRIL 25, 2022

Conversion copywriting ultimately falls under the broader topic of website conversion rate optimization (CRO) — or leveraging your website to effectively convert users across your homepage, blog, pricing page, and more. Negative calls-to-action work particularly well for B2C brands. Dog-food your own marketing.

Copywriting 137

Copywriting SEO Shoppers B2C 137

CXL

JUNE 16, 2022

For example, a fast-food restaurant employee asking if you’d like fries with your order or a phone retailer asking if you’d like to bundle your handset with a cover. B2C or B2B, all marketing is people talking to people. Let’s say you sell email templates at different price points.

User-Generated 107

User-Generated Real Estate Price Retail 107

Use Insider

MARCH 1, 2023

Rising food prices, rents and mortgage payments, high energy costs, economic uncertainty, and the threat of job losses are all making people spend less in 2023. Fitch Ratings forecasts US consumer spending growth will slow to just 0.2% in 2023 compared with 2.8%

Customer Acquisition 52

Customer Acquisition Food eCommerce Finance 52

Markinblog

SEPTEMBER 5, 2021

Online Food Ordering. The sale saw Facebook surpass several US companies in market capitalization, although the company struggled to maintain its IPO price after its listing on NASDAQ on 18 th May 2012. The Amazon-Whole Foods Deal Could Have Killed Instacart. MAIL.RUGRP S share price (MAIL). United States. Cloud Storage.

Finance 52

Finance Real Estate eCommerce Retail 52

CXL

NOVEMBER 22, 2022

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Reference, food and drink, and science industries have higher bounce rates than real estate, shopping, and gaming industries. Cost per click (CPC) is the price you pay for each click on a PPC ad.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88