Sprout Social

MAY 19, 2025

For example, @tameli_g below received a gift from the B2C brand, Olehenriksen. Gen Z and millennial audiences offer the greatest potential for influencer impact. Get a personalized Sprout Influencer Marketing demo today to experience firsthand how you can transform your influencer campaigns.

Influencer Marketing

Aspiration Marketing

OCTOBER 18, 2022

More importantly, the average B2B customer has also transformed. Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce.

eCommerce

Martech

DECEMBER 29, 2023

Click here to take the survey Shoppable ads will connect the dots for retail and beauty, especially among Gen Z Shoppable ads on Roku have gained heavy involvement from traditional retailers like Walmart, along with traditional and direct-to-consumer brands in health and beauty, electronics, home and consumer packaged goods.

Retail

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Influencer marketing has transformed how we shop.

Influencer Marketing

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. What are the key differences between B2B and B2C marketing?

B2C

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? B2B CMOs may not want to tell the rest of the C-suite that their digital marketing strategy is to “suck less every day,” and re-brand this approach by calling it the “flywheel marketing” or “digital transformation” strategy. How should B2C marketers use GA4? How should B2B marketers use GA4?

Digital Marketing

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. billion in sales in 2023 ( DataReportal ) Here’s a detailed breakdown with largest product categories by annual consumer spending in the US: Product Category Annual Ecommerce Spending (B2C, US) Electronics $781.3 billion Fashion $673.6 billion Food $370.7 billion Beverages $209.3

eCommerce

Hubspot Marketing

FEBRUARY 15, 2024

In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. Let’s move from B2C and see how B2B can steal luxury marketing strategies. Do I really need it?

Branding

Martech

JANUARY 10, 2022

77% of those surveyed reported a distorted perception of time (going up to 91% for Gen Z) and 66% have difficulty making long-term plans. This may not be the time to challenge them with complexity or anything too emotionally raw. Let’s do the time warp. The figures speak for themselves.

Gen Z

Sprout Social

DECEMBER 15, 2021

But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. Effects: Add overlays, face transformation effects, background changers, voice changers, interactive effects and more. Share user-generated content on TikTok. Moreover, 47.4%

Entertainment

Marketing Insider Group

SEPTEMBER 14, 2023

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. You can publish high-quality content much more frequently if you transform it into multiple formats. If you can’t reply to comments and messages swiftly, you don’t have time for it. Social Insider 5.

Content Marketing

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation. Pleasure to be here.

SEO

Rock Content

NOVEMBER 17, 2020

If word of mouth marketing was useful before the digital transformation , it is now part of any company’s best practices. Besides, Millennials and Gen Z are used to doing detailed online research on anything they are willing to buy. For B2C Marketers , the response rate was 84%. Social media adds an extra layer.

Gen Z

Welcome Software

JULY 13, 2022

On the heels of accelerated digital transformation during the COVID-19 pandemic, customers increasingly rely on and prefer digital interactions. The digital transformation of customer interactions shows no signs of ebbing in the foreseeable future. According to current estimates, this value will triple by 2030, topping $31.7

Transform

Marketing Insider Group

SEPTEMBER 15, 2020

Quick takeaways: In B2C, consumers still want certain sensory aspects of the real-life shopping experience despite e-commerce popularity. . Meanwhile, 66% of Gen Z say in-store availability is important. Some may be relevant to B2C but not B2B. So let’s keep an open mind. But we can learn from all of these.

Gen Z

Martech

DECEMBER 29, 2022

The out-of-home (OOH) space has seen a rapid change, both in the digital transformation of digital out-of-home (DOOH) and the expansion of programmatic DOOH. More brands will address Gen Z as co-creators. Brands won’t stop advertising to Gen Z consumers in 2023. They should look at Gen Z as co-creators.

Gen Z

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. Build it and they will buy YouTube can influence the purchasing decisions of both B2B and B2C buyers. YouTube is all about clickbait, pop culture and music videos.

Branding

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). 30% of UK B2C companies are still not back to pre-pandemic CX levels. The Digital Transformation Monthly. Customer experience. Employment & recruitment.

Advertising

Sprout Social

OCTOBER 1, 2024

It’s the number one channel for news and product discovery, not to mention Gen Z’s top channel for customer support. It’s the voice of culture and it’s supported by trillions of data points that can lead to transformational insights. And it moves at unprecedented speed and scale.

Gen Z