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8 tips to adopt vertical marketing and drive SaaS growth

Martech

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Examples include ProCore, which sells software for construction management and AppFolio, which sells software for apartment management.

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MarTech’s CRM experts to follow

Martech

LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. He has been an end user of Salesforce CRM and as a consultant and project manager guiding organizations with Salesforce implementations.

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How to Humanize a Brand: 15 Best Tips for Humanizing Your Voice

Hubspot Marketing

Your CEO(s) and upper management have the potential to spread that culture like wildfire throughout your company, allowing your team to be the true advocates you want them to be. If your company is B2C, strike an emotional chord. It's easy for B2C companies to create hilarious content — and you certainly should!

Branding 136
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Native Advertising Strategy: How and When to Use It

Hubspot Marketing

In our State of Inbound Marketing Trends , B2C brands reported that native advertising drove one of the best ROIs. Our State of Inbound Marketing Trends found that B2C brands in particular experience high ROI from native advertising. You want to build brand awareness. You have a young target audience.

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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. Below, you’ll find a deeper discussion surrounding the various fintech marketing strategies and how they work. This is the key to inbound marketing that performs.

Transform 109
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The Best Inbound Marketing Agencies of 2023

Hubspot Marketing

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. So, what do today’s best inbound marketing agencies look like? Let’s explore!

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Marketing B2B: O Que é, As 10 Estratégias Mais Usadas e Exemplos

Neil Patel

Se você ficou curioso para entender melhor sobre o assunto, confira alguns tópicos que eu vou abordar durante o artigo: O que é marketing B2B. Diferenças entre B2B e B2C. Estratégias de marketing B2B. O que é marketing B2B? Marketing B2B é o processo de aplicar uma estratégia de marketing para vender para outra empresa.

B2C 95