article thumbnail

Influencer marketing trends across industries

Sprout Social

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

article thumbnail

How Ecommerce Transformed Marketing 

Digital Marketer

This includes the second-hand goods market and resellers operating through auction sites like eBay. Omnichannel marketing. Social & influencer marketing. Marketing on the go. Marketing automation. Influencer marketing, where brands work with online personalities, is also part of social media marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

article thumbnail

Humanizing B2B: The key to better customer experience

Martech

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Who are B2B customers?

Customer 130
article thumbnail

Fintech marketing today and beyond: Exploring best practices and strategies

Martech

Regions outside North America, including LATAM and elsewhere, are just starting their digital transformation. With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. Referral, affiliate or influencer marketing. Get MarTech!

Transform 102
article thumbnail

Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

This year, B2B and B2C brands elevated their creativity to inspiring levels. 4 Reasons You Should Act on Influencer Marketing. Take a photo or video, and Cheetos Vision transforms the image into Cheetos. A cheesy marketing stunt? Cover image by Joseph Kalinowski/Content Marketing Institute. Register by Dec.

B2C 89
article thumbnail

The evolving B2B customer journey: Thursday’s Daily Brief

Martech

Good morning, Marketers, and B2B is becoming more experiential. I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C. It’s no longer about selling a product and ticking the box -— it’s no longer purely transactional.