Martech

FEBRUARY 11, 2022

Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to. While the principles of personalization can be applied to both B2C and B2B brands, their application often looks different. B2C personalized marketing examples.

Personalized Marketing 127

Personalized Marketing B2C Customer Journey Law 127

Sprout Social

JUNE 27, 2023

For my generation, Millennials, the majority of us will be primarily on Instagram. For this campaign we wanted to target the shipper segment and those individuals working in supply chain and logistics positions at brands. When I came into these industries—underwear, automotive, freight and logistics—they were ripe for disruption.

Logistics 101

Logistics Gen Z Management Millennials 101

Marketing Insider Group

MAY 11, 2020

Why the growth, which could actually outpace B2C ecommerce? Much of it has to do with a changing B2B buyer (millennials now account for 73 percent of the B2B buyer group ). Additionally, given the improvement in logistics and delivery, it could take less time to get what they need online, instead of visiting a physical location.

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketing 93

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). 30% of UK B2C companies are still not back to pre-pandemic CX levels. As of Q2 this year, mobile now has a majority share of video ad spend across APAC (74%), EMEA (70%) and the Americas (60%). Customer experience.

Advertising 52

Advertising Advertisers Retail Shoppers 52