Ariyh

OCTOBER 23, 2023

Previous insight: The science of how often to post on social media (more insights here ) Try to not show a negative review among your most visible reviews Channels : Reviews | Social proof | Ecommerce | Product page | UI For : B2C. Journal of Marketing Research (July 2023) 🏫 Researchers Marton Varga.

Retail 99

Retail eCommerce B2C Price 99

Ariyh

NOVEMBER 6, 2023

It could be through scarcity (‘only 3 left in stock’), or maybe a limited time offer (‘buy now or the price will increase’). Can be tested for B2B Research date : May 2023 📈 Recommendation Use reassuring instead of pressuring nudges (e.g. ” (time scarcity) “Only 3 left at this price!”

Retail 57

Retail eCommerce Fashion Price 57

Ariyh

JULY 31, 2023

📝 Intro “Sale ends in 2 hours, 6 minutes, & 52 seconds” You’ve probably seen a limited-time promotion like this before. Previous insight: Give refunds instantly (more insights here ) Online limited-time promotions must be short and justified Channels : Promotions | Ecommerce | Retail For : B2C.

eCommerce 52

eCommerce Retail Promotion B2C 52

Ariyh

MAY 1, 2023

Use fast videos to highlight features and price. As part of a series of 12 experiments, researchers found that: People said they would pay 11.4% Journal of Marketing Research (December 2022) 🏫 Researchers SungJin Jung. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing?

Price 57

Price B2C Product Market Research 57

Hubspot Marketing

AUGUST 21, 2023

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Ariyh

JANUARY 9, 2023

Now let’s get on to today’s scientific study, published in the AMA’s Journal of Marketing Research … 📝 Intro Imagine you are a real estate agent showing a house to a potential buyer. influencers, churn, pricing). Journal of Marketing Research (June 2022).

Real Estate 52

Real Estate Price B2C Market Research 52

Ariyh

NOVEMBER 27, 2023

Previous insight: Use non-rounded discounts (more insights here ) Mobile (vs desktop) shoppers prefer personalized (vs popular) recommendations Channels : Ecommerce | Website/App | Messaging & Copy For : B2C. Can be tested for B2B Research date : August 2022 📈 Recommendation If a person is shopping from a mobile device (e.g.

Product 67

Product Shoppers eCommerce Fashion 67

Ariyh

DECEMBER 5, 2022

✋ Limitations This research focused on mid-priced, for-profit companies. 📖 Research Does Company Size Shape Product Quality Inferences? Journal of Marketing Research (August 2022). 🏫 Researchers Kaitlin Woolley. revenue): 67.4% It’s impressive. Try it and optimize your website.

Non-Profit 52

Non-Profit Real Estate Price Copywriting 52

Ariyh

MARCH 14, 2023

Channels : Sales team | Customer service | Product recommendations | Influencer marketing For : B2C. Can be tested for B2B Research date : June 2022 📈 Recommendation Give customers recommendations about whether to pair (or not) different products (e.g. what color tie to match with a shirt). D’Angelo.

Product 52

Product Fashion Direct Mail B2C 52

Ariyh

FEBRUARY 6, 2023

Channels : Social Media | User-Generated Content | Image Ads | Influencer marketing For : B2C Research date : July 2021 📈 Recommendation Use or encourage photos of customers holding your product (without their faces showing) if you want to boost sales. Journal of Marketing Research (July 2021).

Product 52

Product Transform User-Generated B2C 52

Neil Patel

FEBRUARY 13, 2023

B2B buyers want more control over buying processes in a recession, and this market won’t feel the effects of a recession as quickly as B2C businesses would. These habits are ever-changing based on your customers’ preferences and needs (no matter if you’re B2B or B2C). Conducting market research.

Marketing 84

Marketing Marketers B2C Price 84

Ariyh

NOVEMBER 14, 2022

animated online banner, videos, digital billboards) Promotions and loyalty rewards (e.g. 📖 Research The teasing effect: An underappreciated benefit of creating and resolving an uncertainty. . animated online banner, videos, digital billboards) Promotions and loyalty rewards (e.g. 🏫 Researchers Bowen Ruan.

Copywriting 52

Copywriting B2C Price Education 52

Orbit Media Studios

MAY 24, 2023

For our examples here, we’ll pretend we’re a social media marketing agency focused on helping nonprofits with fundraising. Our buyer is in a marketing leadership role and has fundraising and event promotion goals. We’ll start with a detailed prompt. The best prompts help the AI by giving a lot of information.

Non-Profit 118

Non-Profit Health Finance Social Media Marketing 118

Hubspot Marketing

APRIL 5, 2023

B2B Marketing Attribution B2B Marketing attribution is a type of marketing attribution for the business-to-business field. While B2C attribution could relate to smaller purchases, B2B attribution covers purchases from companies, memberships, or leads. What marketing channels generate the most leads?

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Exposure Ninja

OCTOBER 16, 2023

Social media marketing can appear in text, images or videos on platforms such as Facebook, X, LinkedIn, Instagram, TikTok, YouTube, Reddit, Tumblr or Snapchat. Influencer Marketing Influencer marketing is a marketing strategy that uses famous figures to promote a product.

PR 52

PR Marketing Marketers User-Generated 52

Contently B2C

AUGUST 8, 2016

And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. Influencer marketing. Research shows that adoption of influencer marketing, despite its buzz, is still relatively slow among luxury brands. A blog post on The Strip promoting Guerlain’s products.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) 57% of marketers likely draw incorrect conclusions by misinterpreting data. characters.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87