Ariyh

OCTOBER 16, 2023

👀 Pros and cons of popular tools Key user reviews Transparent pricing Risk-free trials Compare customer support software Want to sponsor Ariyh? 🛍️ Create the promotions you want – without the dev time Are you wasting time custom developing your promotions? What's inside?

B2C 124

B2C Price Promotion eCommerce 124

Ariyh

NOVEMBER 20, 2023

.: When possible, end your discounted price with.99 99 and make sure to show the original price next to it. Previous insight: Reassure, don’t pressure people (more insights here ) Rounding discount percentages to a whole number reduces purchase intentions Channels : Discounts | Pricing | Promotions For : B2C.

Price 87

Price B2C eCommerce Retail 87

Hubspot Marketing

OCTOBER 30, 2020

You can use the four P's to answer questions about the product, price, place, and promotion of your product or service. When it comes to price, you have to consider how much you're going to charge customers for your products or services. When you decide on a price, you want to think about perception.

Marketing Mix 145

Marketing Mix Price B2C Marketing 145

Ariyh

JUNE 12, 2023

Previous insight: Friends make influencers more engaging (more insights here ) People watch disappearing content for longer and with more attention Channels : Social Media | Video Ads | Image Ads | Ads | Content | User-generated content | Influencer marketing For : B2C. Instagram Stories). Keep a fine balance. Keep it to the point.

B2C 107

B2C Price Promotion User-Generated 107

Ariyh

JANUARY 1, 2024

Previous insight: No,99 prices don’t hurt quality perceptions (more insights here ) Use direct mail to acquire new customers, and email to retain them Topics : Ads | Brand & Strategy For : B2C. .: People also remember print ads better for longer than digital ads, making them more engaging and effective.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Hubspot Marketing

APRIL 20, 2023

Not to mention, you also might be selling a product that’s more expensive or requires a hire subscription fee than many B2C offerings. Because it is distinct from B2C lead generation, B2B lead generation requires a different set of strategies. Pricing: Paid tiers run from $45 to $3,600 per month depending on company size.

Price 114

Price CRM User-Generated B2C 114

The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 percent of marketers, up from 7.4

CMO 130

CMO Finance Marketing Marketers 130

Ariyh

MAY 29, 2023

Previous insight: Price placebos are weaker than we thought (more insights here ) Suggested tip amounts backfire Channels : Customer Service | Customer Experience | Reviews For : B2C Research date : February 2023 📈 Recommendation Don’t include suggested tipping amounts on your receipts (e.g. for 15% gratuity, $28.48

Food 102

Food Price B2C Promotion 102

Ariyh

JANUARY 22, 2024

Previous insight: When ads go from effective to annoying (more insights here ) People are more forgiving when given a sincere apology compared to a cash compensation Channels : Customer Experience For : B2C. 20% price compensation). Can be tested for B2B. more likely to forgive a missing reservation at a hotel (vs. a 35% refund).

Shipping 67

Shipping B2C Food Price 67

Ariyh

OCTOBER 9, 2023

Previous insight: Encourage people to hold your product (more insights here ) People prefer younger companies for innovative products, older companies for less innovative products Channels : Messaging | Brand positioning | Brand Strategy | Product | Marketing communications For : B2C.

Branding 110

Branding Real Estate eCommerce Copywriting 110

Ariyh

SEPTEMBER 11, 2023

Previous insight: Show products next to the problem they solve (more insights here ) People like and trust a product more when it’s marketed with credible tactics Channels : Marketing strategy | Marketing Communications | Ads | Messaging For : B2C. guarantees, 3rd party certifications, expert endorsements). .

Manufacturing 114

Manufacturing Transform Price Marketing 114

Ariyh

OCTOBER 2, 2023

🎁 Free design toolkit : high-converting coupons and promotions Get your free UI toolkit of 40+ ready-to-use high-converting, customizable Figma designs. Built from Voucherify's deep expertise in promotions, it includes: Ready-made components Sales & cart page designs Coupon checkout views Get the template at no cost. .

Product 84

Product eCommerce Retail Shoppers 84

Martech

JULY 6, 2023

Amazon will run its yearly summer Prime Day promotions July 11 and 12. The 2022 event indicated that consumers were ready to buy online if the price was right — U.S. Here’s a list of top Prime Day promotions compiled by mobile and consumer data platform data.ai. Many of the promotions are tied to loyalty programs.

eCommerce 104

eCommerce Shoppers Retail Price 104

Search Engine Land

NOVEMBER 16, 2022

Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. During the 1990-1991 recession, McDonald’s decreased its advertising and promotion budget, while Pizza Hut and Taco Bell did the complete opposite, according to Pathfind. B2C will feel it first. Return to in-person events.

B2C 93

B2C Health Marketing Marketers 93

Ariyh

DECEMBER 19, 2022

Ariyh doubled in size (~7,500 to over 15,000 subscribers), we crossed 150 research insights, and Ariyh’s Science-based Playbook of Pricing & Promotions just crossed $10,000 in revenue and 462 sales! On the other hand…: Enhancing promotional effectiveness with haptic cues. And what a year! ads, website). .

B2C 52

B2C Transform eCommerce Retail 52

Exposure Ninja

AUGUST 11, 2023

The Definition of Marketing According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.” Marketing is the entire activity of promoting your business, while advertising is just one part of that. “I

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Ariyh

SEPTEMBER 25, 2023

Previous insight: When to use real vs unrealistic product images (more insights here ) Simple packaging design increases how much customers would pay for your product Channels : Packaging | Product | Brand Design For : B2C. uncrowded, plenty of empty space, simple shapes). . Native deodorants, The Ordinary skincare products).

Product 101

Product Food Health B2C 101

Customers.ai

DECEMBER 18, 2023

From competitor analysis and targeted event promotion to enhancing ad retargeting efforts, reverse IP lookup has been used to refine and optimize various aspects of the marketing and sales funnel. This is PERSON-level data that will help both B2C and B2B sales teams build highly-targeted outbound sales campaigns with personalized messaging.

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114

Ariyh

DECEMBER 4, 2023

One of the brands you are considering is priced higher than average, but they offer a sustainable initiative to take back their old products. People will be willing to pay a higher price. And besides the effort - what a waste! The mattress is still in good condition. Maybe it could be recycled? Or donated to someone in need?

Logistics 62

Logistics Price Law Shipping 62

Ariyh

JANUARY 8, 2024

The consultant tells you that even though this brand is known for their outstanding looks, for that same price you can find options with better quality sound and longevity. The electronics store has a few options and one stands out from the rest - it’s painted a bright color, has a sleek design, and would look great in her office.

Product 62

Product Direct Mail eCommerce Law 62

Ariyh

JULY 24, 2023

Start off by optimizing your prices, with Ariyh’s Playbook of Pricing & Promotions (more playbooks coming soon!). The email includes a few recommendations for similarly priced options of different sneakers. Not in Ecommerce? Check out Ariyh's Playbooks P.S.: Buying Playbooks is a great way to support Ariyh.

Shipping 52

Shipping eCommerce Logistics Retail 52

Neil Patel

MARCH 1, 2023

B2B vs. B2C Keyword Research With both B2B and B2C keyword research , your ideal user or customer should be at the center of what you do. With B2C marketing, the only decision-maker you’re worried about is the customer. Your goal, the same as B2C, is getting your pages and content in front of the appropriate clients.

B2C 91

B2C SEO User-Generated Shoppers 91

Martech

JULY 13, 2023

The yearly Prime Day summer sales event forces online and brick-and-mortar competitors to roll out their own promotions. Discounts weren’t as dramatic this Prime Day as in some previous years and promotions. Prime Day discounting was down 15% YoY (meaning higher prices as compared to the list price). Why we care.

eCommerce 89

eCommerce Retail Shoppers Price 89

Ariyh

NOVEMBER 6, 2023

It could be through scarcity (‘only 3 left in stock’), or maybe a limited time offer (‘buy now or the price will increase’). ” (time scarcity) “Only 3 left at this price!” You might try to pressure them with nudges that push them to buy right away. So is there a better way?

Retail 57

Retail eCommerce Fashion Price 57

Ariyh

JUNE 5, 2023

It did not measure sales of promoted products or any effect on the pages of these brands (e.g. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? Get Ariyh’s Science-based Playbook of Pricing & Promotions 📣 Want to advertise on Ariyh? more followers).

eCommerce 57

eCommerce B2C Price Promotion 57

Hubspot Marketing

DECEMBER 13, 2023

Challenges Direct business-to-consumer (B2C) sales are difficult in the hospitality industry. Opportunities B2C sales might be a challenge for the hotel industry, but business-to-business (B2B) presents an opportunity. This should give you healthy room for a compelling promotion for repeat, direct bookings.” Send helpful emails.

Email Marketing 102

Email Marketing Marketing Marketers Customer Acquisition 102

Ariyh

FEBRUARY 13, 2023

. 📝 Intro Say you buy from one of these two promotions: Buy a blazer and a matching tie for $60. Which of the two different promotions would make you less likely to return the first blazer you bought, and buy the other one instead? Buy a $60 blazer and get a matching tie for free. buy a tie and get a matching blazer).

Product 52

Product Promotion Shipping B2C 52

Ariyh

SEPTEMBER 18, 2023

Use unrealistic photos to minimize them Channels : Image Ads | Ads | Packaging For : B2C. Loved it | Great | Good | Meh | Bad 📘 Supercharge your business with Ariyh’s Playbook of Pricing & Promotions or Playbook of Ecommerce 📣 Want to advertise on Ariyh? healthiness, effectiveness, safety).

Product 90

Product Health eCommerce B2C 90

Ariyh

JUNE 19, 2023

They’re promoting their new book. Previous insight: Disappearing content is more memorable (more insights here ) Headphones persuade better than speakers Channels : Audio Ads | Podcasts | Ads | Retail Stores For : B2C Research date : April 2022 📈 Recommendation Try to get your audio messages (e.g.

Retail 57

Retail B2C Price Advertising 57

Ariyh

FEBRUARY 27, 2023

Research found that 90% of the sales increase they caused was from people buying products not in promotion. Italian chocolate brand Raffaello ran a holiday promotion inviting customers to develop postcards with their friends and loved ones to redeem coupons. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing?

Price 52

Price B2C Promotion eCommerce 52

Ariyh

AUGUST 14, 2023

Loved it | Great | Good | Meh | Bad 📘 Supercharge your business with Ariyh’s Playbook of Pricing & Promotions or Playbook of Ecommerce 📣 Want to advertise on Ariyh? Krush Kola, Phresh, Nite). Stick to correctly spelled words (e.g.

Branding 91

Branding B2C eCommerce Price 91

Ariyh

AUGUST 28, 2023

Loved it | Great | Good | Meh | Bad 📘 Supercharge your business with Ariyh’s Playbook of Pricing & Promotions or Playbook of Ecommerce 📣 Want to advertise on Ariyh? by suggesting present tense in the placeholder text).

eCommerce 101

eCommerce Copywriting B2C Communications 101

Ariyh

JULY 31, 2023

📝 Intro “Sale ends in 2 hours, 6 minutes, & 52 seconds” You’ve probably seen a limited-time promotion like this before. Previous insight: Give refunds instantly (more insights here ) Online limited-time promotions must be short and justified Channels : Promotions | Ecommerce | Retail For : B2C.

eCommerce 52

eCommerce Retail Promotion B2C 52

Martech

JULY 14, 2022

For instance, in 2020, the Prime Day promotion was pushed back to October. Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories. Processing.Please wait.

Shoppers 123

Shoppers Retail Price Promotion 123

Ariyh

APRIL 10, 2023

On top of this, buyers of products with sustainable or ethical benefits tend to be more educated and have higher incomes - so they are less price sensitive. ✋ Limitations From this analysis, it’s unclear whether higher revenues are due to more sales or higher prices than average. Your revenue will likely be higher.

Product 57

Product Price B2C Food 57

Martech

AUGUST 24, 2021

What you can do is not over-promise; you can be transparent about possible problems; and you can let B2C purchasers track their packages. While text-based email tended to make people feel anxious (based on negative valence and arousal), video neutralized this effect and even promoted feelings of positivity in recipients. Why we care.

Shipping 91

Shipping Logistics B2C Health 91

Ariyh

MAY 1, 2023

Use fast videos to highlight features and price. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? Get Ariyh’s Science-based Playbook of Pricing & Promotions 📣 Want to advertise on Ariyh? champagne pouring into a glass, pieces of chocolate falling in melted chocolate).

Price 57

Price B2C Product Market Research 57