Marketing Insider Group

NOVEMBER 4, 2010

A segmented landing page was created to direct respondents down conversion paths focused on the needs of their hospital based on size (see image above). Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 80

Search Engine Land

SEPTEMBER 14, 2023

This works for B2C (e.g., a marketer who pays for an audience research SaaS to craft better strategies for her clients – hello! In other words: You’ll improve brand loyalty more by getting customers to love you than by improving your product, getting better reviews / testimonials or targeting different market segments.

Branding 129

Branding Marketing Marketers Communications 129

Customers.ai

JANUARY 3, 2024

What’s the Difference Between Contact-Based Marketing and Account-Based Marketing (ABM vs. CBM)? Key Components of Contact-Based Marketing The Advantages of Contact-Based Marketing How to Implement a Contact-Based Marketing Strategy How Customers.ai What is Contact-Based Marketing? Let’s dive in.

CRM 100

CRM Direct Mail Customer Journey Marketing 100

Set Up

FEBRUARY 6, 2024

The telecom industry as a whole isn’t necessarily known for their on-trend, forward-thinking, digital-first marketing strategies. We mostly still refer to this as ABM (account-based marketing) segmentation, whereas the more modern terminology is hyper-personalization. Is AI a part of your marketing strategy?

Fashion 64

Fashion Transform User-Generated Manufacturing 64

Content Marketing Institute

NOVEMBER 19, 2017

The remaining chapters address ways to multiply the effectiveness of your content by adapting your messages to various contexts, i.e., market segments and the different stages of the buying cycle. For me, the highlight is Chapter 44, A Revolutionary Marketing Strategy. Committing to a process of content creation.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Rock Content

DECEMBER 13, 2023

That segmentation continues in 2024 and needs to translate into all advertising efforts. Tailoring marketing based on segmentation can be the driving force behind 2024 B2B strategies. What are the benefits of market segmentation in B2B? Targeting the right buyer is critical for both B2C and B2B advertising.

Advertisers 52

Advertisers Advertising B2C Target Market 52

Welcome Software

OCTOBER 23, 2022

Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. While legacy marketing relies on traditional ad channels like billboards and radio, digital marketing is an opportunity for companies to seize the future. What do digital marketers do?

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertisers 40

Welcome Software

OCTOBER 23, 2022

Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. While legacy marketing relies on traditional ad channels like billboards and radio, digital marketing is an opportunity for companies to seize the future. What do digital marketers do? image source.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertisers 40

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. Table of Contents What is B2B video marketing? B2B video marketing takes a strategic, targeted approach. What’s driving this transformation?

Video Marketing 126

Video Marketing Marketing Strategy Transform B2C 126

Scoop.it!

MARCH 17, 2022

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. As your business grows and more data pours in, you can use it to fine-tune your marketing strategy and drive better results. Read more about B2C content strategies here.

Whitepaper 115

Whitepaper Key Performance Indicator Promotion Analytics 115

Hubspot Marketing

MARCH 2, 2023

And don’t get me wrong, this strategy is an incredible tactic that can increase sales, in some cases, by as much as 2,000%. But there is much more to the sample marketing strategy than just enticing snacks and perks. Sampling Marketing Best Practices How much do I give for free? But not to worry.

Customer loyalty 103

Customer loyalty User-Generated Marketing Marketers 103

Martech

AUGUST 29, 2022

Data is the lifeblood of digital marketing. With so many B2C and B2B purchase journeys passing through digital touchpoints, there have never been greater opportunities to collect customer data at an enormous scale. What is data in marketing? There is a slight difference between marketing data and data in marketing.

Customer Acquisition 117

Customer Acquisition CRM Analytics Marketing 117