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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Some were B2C, many were B2B. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity).

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Will big tech burst the AI bubble?

Martech

Have you heard of Copilot, Microsoft’s new “AI Companion.” There is a free version and a Pro version (priced similar to Google Gemini at $30 a month) that will integrate into your Microsoft 365 suite. The partnership with OpenAI has all the bells and whistles of ChatGPT 4.0 (see see below).

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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails. Benioff said Agentforce has the lowest hallucination rate of any generative AI but did not say what that rate is.

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The Litmus Team’s Top Email Tips for 2025

Litmus

Drew Price, Co-Founder at JRNY PPL Tip: Set up your email design and development program for speed 19% of marketers say a lack of appropriate email team resources is their biggest email production cycle obstacle. While usage is high for a new technology, the performance improvement reported by users is not.

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Top Ten Results From The CMO Survey – August 2019

The CMO Survey

B2C companies are most likely to take a stance. Marketing leaders believe that new technologies have strengthened the importance of marketing in their companies, scoring an average of 2.75 I would like to see the use of new technologies help marketers shift to a more dominant forward-looking stance. #3—Marketing

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The hidden reasons your CDP project is failing

Martech

Its common for companies to invest in a new technology and then, a year later, wonder why theyre not getting anything out of it. Unfortunately, technology, like workout videos, doesnt work that way. Sometimes a new technology is part of a skunk works project that doesnt have to fit in precisely with your overall strategy.

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The Real Cost of Sending Bad Email

Adobe Experience Cloud Blog

One of the biggest beneficiaries of this new technology is email marketing. To use a battlefield analogy, sending a bad email is not a “whoops we missed” scenario that only costs you the price of the bullet. Email Marketing b2b B2C' We need to start seeing failed customer communications as negative not neutral events.

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