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What Is an NFT? 2023 Cheat Sheet for Marketers

Hootsuite

An NFT is a one-of-a-kind digital identification certificate that exists on a blockchain to verify authenticity and ownership of assets. Since NFT transactions take place on a secure blockchain, the ownership record cannot be copied or stolen. It’s a real item. NFTs are now an $11 billion USD industry and growing everyday.

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Metaverse examples: The brands to watch across industries

Sprout Social

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. There are a lot of ways brands can join the metaverse, but most metaverse brand activations involve one or more of the following technologies: Virtual, immersive environments via metaverse platforms like Roblox or Decentraland.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

As an emerging technology birthed from science fiction, the future of the metaverse promises some out-of-this world ideas. And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. But the metaverse isn’t a utopia.

Branding 114
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Digital out-of-home (DOOH) advertising trends 2019

Bannerflow

Plus, the implantation of simpler real-time DOOH ad optimisation and agility. Add data feeds, video, and programmatic capabilities to the mix, and digital out-of-home is an unbeatable offering. DOOH enhances digital advertising. But why is DOOH so important to advertisers? Well, it’s proving even more of a draw for viewer eyeballs!

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Everything Brands Need to Know About the Metaverse

Hubspot Marketing

Deep in its blockchain-based coding, there's a certificate saying that you own or have ownership in the item. NFT Real-Estate: A non-fungible digital house or piece of land in the metaverse that can be invested in, sold, or even rented out. Buyers get a digital deed or certificate saying they own the real estate.

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The Metaverse: What it is and why it matters for brands

Sprout Social

The metaverse doesn’t refer to one singular type of technology, but rather a group of technologies that will shift how we interact online. Web3 is also difficult for people to wrap their heads around because it’s complex and comes with its own set of jargon (blockchain, crypto, NFTs, etc.). Public blockchains.

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How Brands are Using NFTs

Neil Patel

Technology has been advancing at warp speed in the past few years. One area that has been enjoying some of the most rapid advancements is blockchain. A non-fungible token is a cryptographic asset created using blockchain technology. What Are NFTs? What are they, and how do they work?

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