Rock Content

SEPTEMBER 9, 2020

What is the purpose of your marketing strategy? Generate leads, win customers, or educate the market? In Digital Marketing , every time someone takes an important action for your brand’s purpose, it accomplishes what we call conversion. The best way to measure this is by tracking the conversion rate. And how is it done?

User-Generated 61

User-Generated Communications Price Digital Marketing 61

CXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Adobe Experience Cloud Blog

JANUARY 7, 2016

Try the time tested phrase “XYZ company, who you might be familiar with, was able to realize a 10x increase in marketing revenue.” … This ain’t your grandmother’s psychotherapy. Despite all of his cultural preeminence, psychoanalyst Sigmund Freud is now completely outdated and out of favor. We’re a safe bet.”

Thought Leadership 92

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Adobe Experience Cloud Blog

APRIL 1, 2011

Using lead management and marketing automation systems, we can narrow our focus and choose a target audience based on industry, job role, and previous interest. Scarcity drives demand. Part of a webinar’s success depends on finding the right audience to promote it to. Give webinar attendees access to the speaker.

Whitepaper 133

Whitepaper Thought Leadership Promotion User-Generated 133

Hubspot Marketing

DECEMBER 7, 2022

According to HubSpot Research , 65% of surveyed marketers say that subject lines have the greatest impact on open rates. According to HubSpot Research , 65% of surveyed marketers say that subject lines have the greatest impact on open rates. I'd venture to guess you get tons of emails in your inbox every day. Sender: DollsKill.

User-Generated 145

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Digital Marketer

OCTOBER 7, 2022

Here on my blog, you’ll find tons of tutorials on copywriting, digital marketing, and freelancing – to help you out on your entrepreneurial journey. In this video, I’m sharing 10 conversion triggers that I always look for when writing – or reviewing – a sales page. But first, if you’re new to the crew – welcome! Indoctrination.

Copywriting 92

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Neil Patel

AUGUST 25, 2021

If you want your blog posts to perform well, one simple way is to achieve this is by writing magnetic headlines. If you fail to make it impactful and clickable, every other marketing step that you take will be a total waste of time. Businesses that have a blog experience twice as much email traffic as businesses who don’t.

Affiliate Marketing 145

Affiliate Marketing User-Generated Copywriting Health 145

Martech

JANUARY 24, 2023

Dig deeper: 3 reasons I deleted your cold outreach email 3. Dig deeper: 3 reasons I deleted your cold outreach email 3. Create compelling content Content marketing is one of the most powerful ways to a steady flow of leads and customers. And the best part is, they don’t require a massive budget.

Customer 118

Customer B2C Entertainment Promotion 118

Neil Patel

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. Your readers have already expressed interest in a topic by clicking through to the blog post.

Email Marketing 133

Email Marketing Whitepaper Marketing Marketers 133

Neil Patel

JUNE 23, 2021

It can include any web content, from news articles to blog posts, infographics, videos, interviews, and more. Although widely attributed to online media, this type of content has been around since the dawn of print journalism. Fast forward to the 21st century, and catchy newspaper headlines have transformed into catchy blog titles.

Transform 109

Transform Marketing Strategy Digital Marketing SEO 109

Scoop.it!

MARCH 14, 2023

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy. Finally, monitor and adjust your hashtags as you run your campaign.

B2C 90

B2C Content Marketing Marketing Marketers 90

Unbounce

OCTOBER 20, 2023

More blog posts by Garrett Hughes Oli Gardner Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He was recently named the “The 2018 Marketer to Watch,” in the under 46 category, by his mother. Updated on October 20, 2023. You’re welcome. Donʼt know how to fix the problem? Never fear.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Adobe Experience Cloud Blog

AUGUST 17, 2011

by Carol Fox The changing nature of buyer behavior, particularly in today’s online jungle, is a challenge that B2B marketing and sales teams must address with dynamic strategies and flexible mindsets. Attention Scarcity Online. The truth about the modern digital consumer atmosphere is simple: The customer is in charge.

User-Generated 126

User-Generated Online Buyers Price Place 126

Moz

DECEMBER 11, 2018

64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. A modest amount of marketing effort was rewarded with a shower of Google gifts in the form of rankings, traffic, and conversions. 3) Google becoming a lead gen agency. 3) Google becoming a lead gen agency.

Non-Profit 91

Non-Profit SEO User-Generated Health 91

Neil Patel

AUGUST 16, 2021

With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages.

Outbound Marketing 145

Outbound Marketing User-Generated Direct Mail CRM 145

Hubspot Marketing

AUGUST 21, 2023

In this detailed guide, you'll learn how to conduct a competitive analysis that will give your business a competitive advantage in the market. This information is critical for staying relevant and ensuring both your product and your marketing campaigns are outperforming industry standards. What is competitive market research?

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Shipping Whitepaper Price eBook 98

Hubspot Marketing

JULY 10, 2018

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Social Media Marketing Strategies. LinkedIn Ads.

User-Generated 131

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Orbit Media Studios

MAY 18, 2022

Whatever your digital marketing goals, visuals can help. Without good use of marketing visuals, these things are possible, but not as likely. They can drive all of these marketing outcomes. We’ll start with a video summary and then move into a detailed guide for using visuals in marketing. How much do marketers make?

PR 115

PR SEO Analytics Marketing 115

AWeber

FEBRUARY 21, 2023

"Email marketing is still the #1 best way to engage with your audience and convert leads into customers — but if no one is opening your emails, you've got a problem." That's why we put together this list of best practices to help you create attention-grabbing subject lines for your email marketing campaigns. Not particularly.

Email Marketing 96

Email Marketing Fashion Health Customer 96

Adobe Experience Cloud Blog

MAY 5, 2017

Author: Ellen Gomes Email marketing remains a force to be reckoned with and there is no shortage of statistics to reinforce the point: 72% people prefer to receive promotional content through email. Standing out from the crowd means innovating, testing, and creating the best email marketing campaigns your audience sees.

Email Marketing 134

Email Marketing Thought Leadership Direct Mail Marketing 134