Hubspot Marketing

DECEMBER 8, 2023

How AI Impacts the Customer Experience How You Can Leverage AI to Improve the Customer Experience 8 Tips for Getting Started How AI Impacts the Customer Experience Using data-driven insights, we’ll show you how AI can impact the customer experience through support, marketing, sales, and more. Long story short?

Customer

Neil Patel

OCTOBER 12, 2020

If you aren’t willing to embrace AI digital assistants as a marketer, you’re going to have a tough time competing with everyone else. Just like Alexa brings you the best jams on-demand and Siri helps you find the nearest Starbucks, AI digital assistants can help you become a better marketer. What Are AI Digital Assistants?

Marketers

Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g.,

Content Marketing

Marketing Insider Group

DECEMBER 6, 2021

If you’re an online retailer, managing an ecommerce blog might not sound like something you have time to put at the top of your priority list. After all, you’ve got inventory management, digital marketing, advertising, customer service and a million other things to handle. Could a blog really be that important?

eCommerce

Hubspot Marketing

JUNE 17, 2024

While I understand how unsettling it can feel to have a tool that seems to do your job better than you (the expert), I’ve recognized that AI is actually just helping me do my job better and faster. Read on for more data from our AI Proof & Positioning Report and The HubSpot Blog’s State of AI Report , which surveyed 1100 marketers.

Product

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. For more nearly 40 years, Customer Relationship Management (CRM) has beeb software-based and data-driven.

CRM

Calvyn Lee Blog

DECEMBER 3, 2023

One of our first B2B (Business to Business) clients typified some of the key challenges B2B marketers face. As they told us, “We don’t need loads of visitors to our website, we just need the right ones – the decision makers.” Not only that, but they didn’t even realize they had a problem that needed solving.

Content Marketing

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Let’s see how.

Whitepaper

Hootsuite

DECEMBER 10, 2019

Why you need a Google My Business account. Why you need a Google My Business account. For those of you who’ve never heard of Google My Business (GMB for short), it’s a free easy-to-use tool that allows businesses with physical retail locations to manage how they appear on Google Search and Maps. Table of contents.

Customer

Hootsuite

NOVEMBER 25, 2019

The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. At the advisor level, Putnam Retail Management found 84% use social media for finance industry business. million in the 12 months before the Putnam survey.

Finance

Marketing Insider Group

JUNE 14, 2015

To get ahead, they need to sync their online and offline environments seamlessly, creating one, cohesive brand experience. You need to give people the tools to have it the way you want them to have it.” – Neil Blumenthal, Co-Founder and Co-CEO of Warby Parker. Crew apart, however, is how they managed to sync these two together.

Retail

Adobe Experience Cloud Blog

MAY 22, 2015

Though there are various sales and marketing tactics that may have sprinted its growth, referral marketing is the one that stands out. A study done at Manchester Business School on word-of-mouth marketing (aka referral marketing) establishes its history and cites unique examples going back to the times of Aristotle.

Affiliate Marketing

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. 1 Social Media Tool Create. Welcome to dark social. What about in 2023?

Gen Z

Sprout Social

DECEMBER 8, 2022

Up to 84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video. Before you pursue big-budget video content for your social strategy, you need a solid plan to make the most of that content. Communication With our new tone rewrite suggestions, you’ll write every message just right.

Education

Marketing Insider Group

SEPTEMBER 14, 2023

Everyone knows they need content. Think you’re safe because you have a dedicated content marketing strategy? New platforms continue to emerge, giving content marketers a wealth of ways to get their messages out. Many times, this leads marketers to forget their strategy and run after one-off campaigns.

Content Marketing

Hootsuite

SEPTEMBER 8, 2020

Why should you incorporate social media customer support tools into your business plan? More than 150 million people message businesses through Instagram Direct every month. Your customer service team can likely address client questions faster and in more detail than your social marketing team could do.

Customer

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. We’ll get into specific tools later in this post. That’s more than 4.6

Social Media Marketing

Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. That’s a 23% year-over-year increase, which is higher than the 18% year-over-year increase reported by North American B2B content marketers. cmicontent Click To Tweet.

Content Marketing

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. There are at least 8 ways to convert these free members into paying customers through email marketing. There’s a way to balance the customer’s needs and objections that’ll help you increase your conversion rate.

eBook

AWeber

FEBRUARY 8, 2023

When it comes to making money online, the most powerful tool in your arsenal isn’t social media or SEO or paid search ads. Email marketing has the highest conversion rates of any marketing channel. Then follow these 10 proven ways to make money with email marketing. It’s email. You can skip this section.

Email Marketing

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing? Create Facebook Goals That Directly Affect Your Biggest Needs.

Marketing Strategy

Hootsuite

MAY 30, 2023

In fact, 71% of lawyers are currently getting clients from social media despite 43% of firms not having a marketing budget. Read on for how to create a winning social media marketing strategy for law firms. #1 Read on for how to create a winning social media marketing strategy for law firms. #1 What should you post? Love video?

Law

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Need a stronger business case for getting on social media? Why use social media for B2B marketing.

Social Media Marketing

The CMO Survey

SEPTEMBER 17, 2018

However, many independent software vendors (ISVs) have now pivoted to a subscription-based model to meet increased market demands for great functionality, free trials and seamless onboarding, providing OpEx pricing thats predictable and easier on corporate and individual budgets. She shares insights from her journey. Ann Lewnes, Adobe CMO 1.

Transform

Backlinko

JUNE 27, 2023

You need to conduct keyword analysis to narrow your selection down to the most relevant and profitable terms. Once you’ve gleaned competitors’ blog posts for keyword ideas, or used search engines to uncover long-tail keywords, what do you do with them? This is the keyword analysis part of the research process.

SEO

Search Engine Land

SEPTEMBER 5, 2023

TL;DR This article is quite extensive because we tried to give you everything you need to assess the impact of Google SGE and, in case of a major traffic drop, design your own SGE recovery project while sharing data from our own research. Get the daily newsletter search marketers rely on. Join me on Thursday, Sept. SUBSCRIBE See terms.

SEO

Litmus

SEPTEMBER 24, 2024

For marketers, this is the perfect moment to captivate your audience with standout email campaigns that cut through the noise. Black Friday: the Super Bowl of email marketing 5 successful Black Friday email campaigns Anticipating 2024 Black Friday trends What makes a Black Friday email campaign successful?

Shoppers

Lusha

MARCH 25, 2021

Sales enablement blogs are all about bringing value to your sales team, prospects, and customers. While 84% claim they forget their training within the first three months on the job. . So, to ease the process for you, we’ve rounded up the must-read blogs to ignite your sales enablement. . The Lusha Blog.

Transform

Buffer Marketing

AUGUST 7, 2023

years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. I’m (and I say this with complete genuineness) pretty chill, thanks to my need for consistent internal motivation to do anything that requires significant effort. The latter is pretty easy to answer – this is my job.

Analytics

SocialPilot

JUNE 18, 2024

To stand out from the competition, you need a strategic approach and consistent effort to optimize your Google business profile. In this blog, we will discuss the concept of a Google business profile, the importance of optimizing it, and the top 8 ways that will help you in optimizing your business profile.

SEO

Exposure Ninja

MARCH 7, 2024

We’re talking e-commerce optimisation, SEO wizardry, conversion-focused design elements, and yes, even a blog that turns readers into raving fans and customers. Is your marketing underperforming? Request a free website and marketing review and our team will tell you how to improve your marketing. Growth costs money.

Transform

Exposure Ninja

MARCH 7, 2024

We’re talking e-commerce optimisation, SEO wizardry, conversion-focused design elements, and yes, even a blog that turns readers into raving fans and customers. Is your digital marketing underperforming ? Money’s tighter than a hipster’s skinny jeans, and every penny needs to pull its weight.

Transform

Exposure Ninja

MARCH 7, 2024

We’re talking e-commerce optimisation, SEO wizardry, conversion-focused design elements, and yes, even a blog that turns readers into raving fans and customers. Is your digital marketing underperforming ? Money’s tighter than a hipster’s skinny jeans, and every penny needs to pull its weight.

Transform

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. Email marketing is one of the most effective and profitable ways to connect with current and potential customers, but it’s also an area rife with potential pitfalls and easy-to-make mistakes.

Email Marketing

Neil Patel

FEBRUARY 22, 2021

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Why Does Content Marketing Change so Frequently?

Market Trends

Content Marketing Institute

MAY 15, 2018

Putting aside any political connotations, let’s instead consider whether marketers are guilty of inadvertently spreading inaccurate, outdated, or just plain wrong information. HANDPICKED RELATED CONTENT: Fact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News [Checklist]. Click To Tweet. Taken on trust.

Whitepaper