Hubspot Marketing

JUNE 18, 2025

That mentality crashes and burns in the world of growth marketing. Few other areas of life encourage you to fail as often as you will with these types of campaigns. You’re still aiming for those high marks, of course, but growth marketing experiments encourage you to try, fail, learn, and try again.

User-Generated

Exposure Ninja

APRIL 17, 2023

At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more.

Digital Marketing

Exposure Ninja

MAY 26, 2023

And boy, were there a lot of industry-changing announcements for marketers this year. We’ve only included the most important sections for marketers, but if you want to watch the whole two-hour conference from Google, you can do so on their YouTube channel. Is your digital marketing underperforming ?

PR

Bannerflow

DECEMBER 17, 2019

Within this blog, we have highlighted the top e-commerce trends that will enhance your advertising efforts in 2020. These trends include the following: The growth of AI chatbots. The rise of in-house marketing. Onsite Dynamic Creative Optimisation (DCO). The growth of AI chatbots. The rise of in-house marketing.

Advertisers

Bannerflow

OCTOBER 30, 2018

Combined with developments in data and targeting, dynamic ad campaigns are helping brands to improve ad performance. What’s more producing dynamic ad campaigns is painless, thanks to creative management platforms (CMPs) – they are well within the capabilities of all in-house marketing teams. Geo-targeting ad campaigns.

Branding

Bannerflow

APRIL 27, 2020

Onsite personalisation through dynamic creative optimisation (DCO). Or face the consequences… Using data effectively is what separates the best marketing strategies from the rest. Consent means putting the customer front and centre, then building your marketing experience around them and their wants.

Advertisers

Bannerflow

NOVEMBER 2, 2018

Dynamic creative optimisation (DCO) is next level programmatic creative. For some, dynamic creative optimisation offers the only way to do true personalised messaging at scale. Dynamic creative optimisation (DCO): what is it? Plus, it will optimise this combination of elements as the campaign progresses automatically.

Advertising

Bannerflow

JULY 12, 2019

Programmatic advertising is now the dominant form of buying and optimising digital advertising. Knowing the basics of programmatic and how it works is essential for marketers. Programmatic advertising has been referred to by many as the ‘blackbox’ of online marketing, filled with jargon and almost exponential in its growth.

Advertisers

Search Engine Land

NOVEMBER 8, 2023

I am the first generative AI chatbot for search marketers. Prompt: Write blog on The Importance of Local SEO for Small Businesses. In this blog post, we will explore the importance of local SEO for small businesses and how it can help you attract more customers in your target area. Here’s something somebody asked me!

SEO

Exposure Ninja

FEBRUARY 9, 2024

Optimising your website is crucial to drive more traffic, leads, and sales. This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more. Which Pages on Your Website Should You Optimise?

User-Generated

Bannerflow

MAY 12, 2023

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. Google Optimize has been a longstanding product but lacked features that many marketers found essential. What are the implications for Advertisers?

Advertisers

Exposure Ninja

JULY 4, 2023

Struggling with AI marketing? But let’s face it — AI is having a massive impact on the marketing world, and it’s here to stay. In fact, 80% of marketers believe that AI will revolutionise the industry, so you don’t want to be left behind. Then let’s get started.

eBook

Exposure Ninja

FEBRUARY 9, 2024

Optimising your website is crucial to drive more traffic, leads, and sales. This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more. Which Pages on Your Website Should You Optimise?

User-Generated

Bannerflow

MARCH 16, 2023

The rise of new technologies, changing consumer behaviours, and increasing competition drives marketers to be more innovative and creative than ever before. In this blog post, we’ll explore some of the top MarTech trends for 2023, and how marketers can stay ahead of the game.

User-Generated

Bannerflow

MARCH 8, 2019

In fact, programmatic channels are rapidly becoming the most important medium for digital marketers worldwide. Brands such as Innocent and Mercedes Benz have been leading the way, with innovative campaigns that leverage real-time data. The unceasing rise of AI. What does this mean for advertisers? advertisers will buy $3.8

Advertisers

Exposure Ninja

SEPTEMBER 19, 2023

As you probably know, Google is planning to roll out a generative AI-powered search feature called Search Generative Experience (SGE). However, smart marketers should be able to mitigate some of this traffic loss. Think of PaLM 2 as the ‘engine’ and SGE as the car, like how GPT-4 (the AI model/engine) powers ChatGPT (the tool/car).

SEO

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR

Bannerflow

APRIL 27, 2020

Onsite personalisation through dynamic creative optimisation (DCO). Or face the consequences… Using data effectively is what separates the best marketing strategies from the rest. Consent means putting the customer front and centre, then building your marketing experience around them and their wants.

Advertisers

Exposure Ninja

NOVEMBER 13, 2023

You were getting a decent amount of leads but your marketing strategy isn’t getting you the payoff it used to. You’re working with a marketing agency but you’re not totally sure what they’re doing and whatever it is doesn’t seem to be getting you leads You’ve been losing more leads to competitors.

Law

Bannerflow

DECEMBER 10, 2019

Interestingly, nearly half of marketers in the US and one third in the UK already describe it as their favourite targeting format. Today, the use of machine learning and artificial intelligence(AI) powered technologies provides a more accurate understanding of content. More advanced AI for content analysis.

Advertisers

Exposure Ninja

FEBRUARY 2, 2024

Lead generation takes up a lot of any marketer’s thinking time. For example, a Hubspot blog about writing a business proposal could include a CTA for their customer management software. Is your marketing underperforming? Request a free website and marketing review and our team will tell you how to improve your marketing.

User-Generated

Exposure Ninja

FEBRUARY 2, 2024

Lead generation takes up a lot of any marketer’s thinking time. For example, a Hubspot blog about writing a business proposal could include a CTA for their customer management software. Is your digital marketing underperforming ? Remember, when we talk about content, we’re not just talking about blogs.

User-Generated

Exposure Ninja

DECEMBER 3, 2023

PPC is a great marketing channel for any law firm. Download our free guide, which includes a PPC checklist to ensure your ads are well-optimised. Is your marketing underperforming? Request a free website and marketing review and our team will tell you how to improve your marketing.

Law

Exposure Ninja

DECEMBER 3, 2023

PPC is a great marketing channel for any law firm. Download our free guide, which includes a PPC checklist to ensure your ads are well-optimised. Download Your Free Copy What Are PPC Campaigns? PPC ad campaigns include Google search ads, YouTube ads, banner ads and social media ads.

Law

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. Once the data is gathered, it can be analysed to identify patterns and insights that can be used to inform marketing decisions.

Transform

Bannerflow

MAY 2, 2019

It is an introduction to an effective form of online advertising and why you should use it as part of your marketing strategy. What are the different types of basic display campaign? Thus basic HTML5 banner ads can be coded to automatically optimise to look perfect for every device and website. Step 3: Publish.

Advertisers

Exposure Ninja

APRIL 10, 2023

For years, search firm Google has dominated the search engine market, leaving Bing in the shadows. But with recent developments in artificial intelligence (AI), both companies are making big moves to stay relevant and attract more users. Of course, Google still has the biggest market share of any search engine, and by a HUGE margin.

User-Generated

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch! Here’s why.

Marketing Strategy

Exposure Ninja

NOVEMBER 13, 2023

Digital marketing is a must-have for all businesses, and that includes law firms. Most law firms do a bit of digital marketing. Download Your Free Copy Research You wouldn’t start on a case without research , and your marketing is no different. Is your digital marketing underperforming ? Ready to earn more legal leads?

Law

Bannerflow

APRIL 27, 2020

Onsite personalisation through dynamic creative optimisation (DCO). Or face the consequences… Using data effectively is what separates the best marketing strategies from the rest. Consent means putting the customer front and centre, then building your marketing experience around them and their wants.

Advertisers

Bannerflow

AUGUST 24, 2018

AI and marketing look set to become ever more closely aligned. All of which has a discernible impact on us as our as marketers and more generally as consumers of information. The rise of the machines has long been predicted and every year marketing teams adopt new gizmos and software. The rise of personalised TV ads.

Copywriting

Unbounce

JANUARY 3, 2025

More blog posts by Josh Gallant What is A/B testing? Just like you need to know your restaurant preferences to make a satisfying choice, as a marketer, you need to understand your audiences preferences and behaviors to satisfy their needs and turn them into customers. Imagine youre picking a spot for dinner on a Friday night.

eCommerce

Unbounce

MARCH 5, 2024

You spend hours meticulously crafting a landing page for your campaign, perfecting every aspect of the copy, design, images, and page flow. More blog posts by Paul Park Google Optimize was a popular tool for A/B testing that many marketers relied on—until September 2023, when it rode off into the digital sunset.

Price

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital. million for just a 30-second advert.

Telemarketing

Econsultancy

MARCH 4, 2022

You can also read Econsultancy’s marketing and advertising stats roundup , again looking at the impact of Covid-19, and our fashion ecommerce stats roundup and online grocery roundup. This is followed by marketing talent, while demand for web developers ranked third and senior strategic expertise fourth. Ecommerce penetration.

eCommerce

Emanuel P SEO Blog

OCTOBER 5, 2024

That presentation sparked the creation of this blog post. I also asked fellow SEOs and digital marketers so you’ll see their quotes throughout this article. Event if there are many similarities, each SEO campaign is unique thus needs to be treated as such. Kurt Uhlir, Chief Marketing Officer, ez Home Search, Inc.

SEO

Exposure Ninja

MAY 23, 2025

Outperforming your competition in 2025 demands more than dabbling in a couple of marketing channels or blindly following the latest trends. It requires a sharp, cohesive, data-driven digital marketing strategy tailored to your specific business goals. What Is a Digital Marketing Strategy?

Digital Marketing