blog all-you-need-to-know-about-ftc-guidelines-and-influencer-marketing 
Sprout Social
JANUARY 15, 2025
What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?
Sprout Social
JULY 29, 2025
Is the influencer in that post actually human? These social media marketing ethics questions are popping up more often—and getting harder to answer—as generative AI works its way into nearly every corner of social media marketing, from content creation to customer service. That ad… was it made by AI? Today, AI is everywhere.
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Buffer Marketing
NOVEMBER 25, 2024
Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. It gives you access to creators' engaged audiences in your niche. Plus you have this handy guide.
Hootsuite
AUGUST 10, 2021
Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. What is influencer marketing?
Hubspot Marketing
JANUARY 30, 2018
Influencer marketing has skyrocketed since it first made its mark. You might recall, for example, a story about how many women no longer trust celebrity endorsements. That's because most consumers, research shows, seek product and service recommendations from those who are, above all, knowledgeable and credible.
Hootsuite
MAY 13, 2020
blockquote.tiktok-embed { all: unset !important; Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. Influencer has become a bad word. “I
Hubspot Marketing
SEPTEMBER 13, 2023
Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources to produce your own campaigns, sponsoring content from other companies or influencers might be the right strategy for you.
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