Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. This could include blog posts, white papers, webinars, or infographics. For this prompt, try selecting the Demand/Lead generation expert.

Whitepaper

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Table of Contents What is the B2B marketing funnel? In a B2B selling process, youre managing more user needs and touch points.

Transform

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. This means two things: One, the B2B SaaS space is booming, and two, it is fiercely competitive. Clarity wins in a crowded B2B SaaS marketing space, and this starts with defining your niche. Your niche is your power.

Marketing Strategy

Hubspot Marketing

JUNE 30, 2025

After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. So if you aren‘t yet using social media marketing to your advantage, it’s time to start. Drive consistent, relevant traffic and leads from our social network presence. X chats, LinkedIn discussions, etc.).

Management

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. Table of Contents Why use AI tools for B2B marketing? Best AI Tools for B2B Marketing Why use AI tools for B2B marketing? This makes sense.

User-Generated

Buffer Marketing

JANUARY 7, 2025

They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. Quuu speeds up content curation by using AI to find and share relevant content in your niche.

Price

Orbit Media Studios

JANUARY 8, 2025

Using those factors on a matrix, lets plot the various types of webpage evidence: Now well look closely at each. At the end of this post, well share an AI audit prompt for evaluating the use of evidence on your pages. Here are 14 of the most common types of evidence found on webpages, along with tips for how and where to use them.

Copywriting

Hubspot Marketing

OCTOBER 31, 2024

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational content used to be the go-to method for building brand awareness and driving growth. And it was a pretty simple process: rank for key search terms, attract web traffic, and convert leads.

Logistics

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Use analytics to refine and improve over time. Define Clear Objectives Start by outlining why you are building a blog. For instance, if the focus is lead generation, your blog should provide helpful resources that encourage sign-ups.

Thought Leadership

Orbit Media Studios

OCTOBER 30, 2024

This is especially true for content marketers and SEOs. Disruption : AI chatbots are an alternative to Google, reducing the use of search engines. Around 60% of searches lead to no clicks and no traffic to websites, as of May 2024. Today, only certain keyphrases lead to clicks. Everything before this time was pre-AI.

SEO

Exposure Ninja

AUGUST 12, 2024

Good B2B web design is about creating a website that looks nice. Great B2B web design is about creating a website that looks nice and generates quality leads for your business. While many of the latest web design trends focus heavily on style, this approach often overlooks a critical aspect for B2B brands: lead generation.

User-Generated

Hubspot Marketing

MARCH 3, 2025

We covered all the basics: paid campaigns, blog content, and email marketing. Table of Contents What is B2B SaaS marketing? 10 Effective B2B SaaS Marketing Strategies 6 B2B SaaS Marketing Benchmarks to Measure Success What is B2B SaaS marketing? Effective SaaS marketing goes beyond generating leads.

Customer Acquisition

Hubspot Marketing

OCTOBER 21, 2024

After years of researching and compiling documents by hand, I recently used AI to create a marketing plan to see what it could deliver. Why use AI to create a marketing plan? By using AI to create, or at least draft, your marketing plan, you can spend less time and money planning and more actually executing. hours back weekly.

Marketing Plan

Hubspot Marketing

DECEMBER 4, 2024

If you have, or are planning to start, a B2B newsletter , devote some time to your content strategy. B2B newsletters serve a very different purpose from email marketing or email promotions. B2B newsletters are an exercise in trust-building, and they require long-term nurturing and planning. You own the audience,” he says.

Education

Litmus

OCTOBER 17, 2024

In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers. So, what metrics are they using?

Email Marketing

Buffer Marketing

AUGUST 6, 2024

This might entail appearing on podcasts or TV interviews, serving as an expert source for an article, speaking at events, or even creating content of your own via social media, a newsletter, or a blog.  Here's how you can start using thought leadership for your small business marketing.   Love writing?

Thought Leadership

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Having a LinkedIn presence is an expectation for B2B brands. Done right, you can use LinkedIn to build the public profile of your company. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin.

Marketing Strategy

Backlinko

JUNE 12, 2025

If you’re already doing quality SEO, you’re 70% of the way there. How Discovery Has Changed Discovery is fundamentally changing: Old way: Google → Click → Explore → Decide New way: Ask AI → See mention → Visit directly later And different generations use LLMs differently. There’s A LOT to think through here. The good news?

SEO

Hubspot Marketing

DECEMBER 18, 2024

Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right. With the help of keyword research tools, I found questions like Does DCO use cookies?

Marketing Strategy

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk.

User-Generated

Hubspot Marketing

APRIL 30, 2025

Early in my SEO career, I generated two million clicks for an ecommerce store. Now, everything I do in SEO is centered around the buyer and the end goal: a sale. Using buyer journey keywords, I can better quantify the value of my work. So, SEOs must be tactical to win clicks and conversions. Processes to manage leads.

SEO

Backlinko

JANUARY 31, 2025

Learning how to sell SEO isn’t easy. SEO looks different every year. But these changes have made skilled SEOs more valuable than ever. In this guide, you’ll learn my exact process for selling SEO services, backed by insights from industry veterans who’ve closed millions in SEO deals. Another perk?

SEO

Hubspot Marketing

JANUARY 21, 2025

I've put together a six-step guide to how I do my own content research for HubSpot blog posts using a real-life example. I like the Ahrefs tool that compares two sites so you can see what one has that the other doesnt this can be super useful if youre comparing a top-ranking competitor with one that ranks a bit lower.

User-Generated

Vertical Response

JULY 14, 2024

This guide covers everything from understanding your audience to mastering SEO and creating great content. Optimize on-page SEO elements like meta descriptions, header tags, and internal links to improve search rankings and enhance user experience. Discovering these keyword gems requires the use of powerful tools.

SEO

Hootsuite

JULY 15, 2025

A recent survey found that 71% of marketers now use AI tools daily, from content generation and brainstorming to data analysis and automation. Streamlined repurposing: Got a blog post you want to turn into a LinkedIn carousel? The biggest shift I’ve seen in marketing isn’t just in what we create — it’s in how we create it.

SEO

Set Up

AUGUST 27, 2024

This blog is written by Rhonda Beckmann the new SVP, Growth at Setup and Business Development Guru | Strategizing & Guiding Growth. This is part two of a previous blog: The Expert’s Irony: Are Agencies Losing Their Own Game? The B2B Blind Spot Are you overlooking your own growth?

B2C

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Believe it or not, B2B marketing analytics doesnt have to be boring. As I said, theres no one way to report on B2B analytics, so I spoke to B2B marketers who manage analytics for B2B companies daily.

Analytics

Hubspot Marketing

OCTOBER 8, 2024

My mission was to build a robust group of freelancers to serve HubSpot’s full portfolio of English blogs. Before I joined the team, freelancers were an extra task that our writers and blog managers leveraged only when needed. As a team, we've tracked our blog assignments in Asana since the very beginning.

Price

Martech

JULY 24, 2025

Dig deeper: How to use AI to turn one event into a month of content Scaling your content engine requires operational discipline. Build an editorial playbook your team will use An editorial playbook defines how content gets made, who it’s for and what “good” looks like. Without the proper setup, things start slipping.

Transform

Backlinko

JULY 1, 2025

Pro tip: Use trending audio from TikTok, Reels, or Shorts and targeted hashtags to show algorithms your content is timely and boost your reach. Go with the one your audience already uses the most. Use your phone camera and film near natural lighting for the best results. Use AI writing tools to speed up content creation.

Marketers

Animalz blog

JUNE 12, 2025

In that time, we’ve built content strategies for hundreds of B2B SaaS companies at every stage — from pre-seed startups to public companies. Library vs. Publication What it is: Library and publication are two strategic approaches to blog structure. How it works: Lead with your main point instead of building up to it.

SEO

Neil Patel

MAY 30, 2025

A typical manufacturing marketing strategy aims to build brand awareness, establish credibility, and generate leads using tactics ranging from content marketing to trade shows. Marketers in the manufacturing industry use B2B strategies to target businesses, while consumer marketers use B2C tactics to reach individuals.

Manufacturing

Backlinko

APRIL 29, 2025

Dorothy Edgar , SEO Manager at Cosmetify, shares more about her strategy: We also created new money pages to fit customer needs and gaps in our current website hierarchy. Use this 6-step framework to find revenue-driving keywords without wasting time or budget. position average keyword boost and a 250% jump in organic revenue in 2024.

eCommerce

Hubspot Marketing

JANUARY 28, 2025

Its figuring out where to spend your money so it delivers the best results more sales, leads, or brand awareness. In short, you use deep analytics to see whats working and adjust your strategy to make every dollar count. It uses data to optimize ad spend, placement (Google, Facebook, TikTok, etc.), Then, dig into data.

Non-Profit

Customers.ai

NOVEMBER 20, 2024

Generate 500 qualified leads in two months. Cost Per Acquisition (CPA): Tells you how much it costs to convert a lead or customer. For example, if your goal is to generate leads, KPIs like form submissions or email sign-ups will give you a clear picture of success. Once you have this data, use it to tailor your campaign message.

PR

Customers.ai

DECEMBER 30, 2024

The kind of information we used to get that takes your marketing from generic to laser-focused. Unlock High-Intent Leads Hiding on Your Site Book a demo of Customers.ai’s U.S. Whether its syncing with your CRM, email platform, or ad manager, seamless integration makes using the data effortless. Rating: (4.6/5)

Price

Set Up

FEBRUARY 25, 2025

2 Agency Growth Tactic: Build a Robust Inbound Marketing Machine Scaling an Agency requires a steady flow of quality leads, and inbound marketing is one of the most efficient ways to achieve this. Use SEO to optimize content for discoverability and long-term lead generation. Create lead magnets (e.g.,

Inbound Marketing