This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Once upon a time, there was this magical beast called data that socialmedia managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. Why does data storytelling matter in socialmedia?
Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.
SEO for startups can be overwhelming but dont let it keep you from gettingstarted. Im an SEO consultant, and one of my clients (a startup) began working with me when they had five clicks per month; theyre now getting 15,300 clicks. If marketing and SEO arent making money for your business, then theres no point in doing it.
I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of socialmediamarketing challenges for us. And how can we create content they’re actually interested in?
Socialmediamarketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding socialmedia involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of socialmediamarketing resources.
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. The way we build a business for long-term success is by caring about how we spend our time. When I became a parent and my time basically evaporated, this became even more important to me. I wasn’t.
In my last article, we talked about howmarketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate.
Twitter’s built-in analytics only provide basic metrics like follower counts and impressions. If you’re considering X/Twitter analytics tools, understanding why you need them and exploring these nine examples is a good place to start. But without the right tools, it’s hard to know if that effort is moving the needle.
They also eat up precious character space, which can be a problem for channels that have character limits, like socialmedia and SMS. It depends on what your priorities are: How much do you care about the simplicity of the tool? How critical is comprehensive data? That's where URL shorteners come in. Rebrandly 4.
I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. She's even gone as far as to speak with 500 Gen Zers to understand their consumer and socialmedia habits. Here's what Novoselsky discovered: 1.
Before we dive in: If you’re just starting with Instagram for your business or as a creator, the first step is to tighten the nuts and bolts of your Instagram presence. As such, the first few tactics cover the basics and are particularly relevant to new creators or businesses. Let's get into them all.
Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. Let’s start with the most important element: your customers. Start with people ready to buy (most aware) and work backward. They may have even started free trials with your competitors.
Letting the visitor know how well you do it. Just dont get too clever or overly branded in your <h1> header and youll be fine. Now ask yourself: if a start-up competitor formed today, how much of this page could be on their site? In other words, how much of your page is unique to your brand? Twenty percent?
In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. Buying committee exploration: Are your marketing campaigns targeting the right people?
But it’s already August and only a limited number of visual artists, designers and filmmakers have been granted access to “gain feedback on how to advance the model to be the most helpful for creative professionals.” Dig deeper: 4 ways to achieve early wins with AI in marketing In other words, I still can’t evaluate Sora for myself.
A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. The better your marketing funnel, the more sales you can capture. The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies.
Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. While it may seem like shorter content has the starring role (how many 30-second TikToks have you watched today?) So go long; we’ll catch you at the end. What is short form content?
Have you ever scrolled through your socialmedia feed and wondered, “Is any of this actually working?” That is where the practice of socialmedia analytics comes in. So, without any further ado, let’s getstarted! What is SocialMedia Analytics? What is SocialMedia Analytics?
This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. The State of AI in B2B Marketing Before we dive in, let’s get a quick lay of the AI land. That’s huge.
Your employees are one of your biggest untapped marketing resources — and psst, they’re already on socialmedia. Read on to learn everything you need to know about kick-starting your own employee advocacy program. Yup, these influencers and brand ambassadors have been under your nose all along. Armanino reached 19.2
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started?
Creating a socialmedia content calendar brings order and consistency to your content planning process. Let’s break down how to build a content calendar from scratch, how to plan your posts, and what tools can help simplify the process. Quick Takeaways: Set clear socialmedia goals to guide content planning.
For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. For many searches, Google search results now start with an AI overview at the top. This started long ago. So… no need to click.
If you’re not using AI in marketing, you’re already falling behind. Artificial intelligence (AI) tools are becoming more and more prominent, and many have functions specifically designed to help marketers better promote their products and services.
A socialmediamarketing strategy is a summary of everything you plan to do and hope to achieve on socialmedia. In this post, we’ll walk you through a nine-step plan to create a winning strategy for socialmediamarketing. Socialmedia is always changing! Keep it concise.
The result is a sea of sameness 101-level blog posts, cringy trade show booths, outreach emails offering free AirPods if you listen to a pitch, and aggressive marketing drip campaigns. So, how can you stand out in a world of limited attention and high demand? Start by asking yourself, who is your market of one?
Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. This article covers how to do SEO for your website in 10 digestible steps. We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on gettingstarted with SEO. Okay, ready?
When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. But before then, lets run through the basics. This is where a B2B buyer journey map becomes an invaluable asset.
One potential reason why this might be happening is because you’re not tapping into the goldmine of social proof. In this guide, we’ll walk you through the nuts and bolts of social proof. You’ll learn how to gather killer feedback and use it to boost your credibility. Make sure to always get permission first.
In this interview, Henry explains his content creation process, revealing how he turns everyday business experiences into authentic, value-packed posts that resonate with his audience and drive growth for Reclaim.ai. Tim: How do you approach the content you put out as a founder? Watch the interview with Henry on YouTube.
This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space. By tapping into audience insights, they created a series that teaches financial basics like budgeting and building credit.
Matthew Stibbe , CEO of Articulate Marketing , told me, "Community is not the cult of celebrity. That being said, how can you reap the benefits of online communities? I’ll dive into that in this post and walk you through how to build an online community, with advice from experts who have successfully done it themselves.
By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.
Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. Why is AI significant in marketing? AI is incredibly important in marketing.
Socialmedia was born from a desire to connectacross neighborhoods, borders and causes. While much of todays content skews commercial, nonprofits have a unique opportunity to return socialmedia to its roots: building community, inspiring action and amplifying human stories. What is nonprofit socialmediamarketing?
I've worked in a lot of different industries as a freelancer, as a manager of freelancers, as a marketer, as a writer and you know what never changes? Don't be deceived, though: Even though a content brief is simple, it's still important to get it right. The need for content creators to be crystal clear on their assignments.
And while Im a little closer to it than most, when I spot socialmedia content thats a direct copy-paste from GPT, it feels canned and inauthentic, and I lose trust in the person or brand. Just 18% of marketers expressed concern that AI would take over most marketers job duties. The key phrase here? More efficient.
They say comparison is the enemy of joy, but I’d argue comparison — when done right — can be one of the core ingredients of socialmedia success. Peeping at the competition’s marketing strategies should come (if it comes at all) much later. Does this tool include multiple marketing channels?
What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?
Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. It’s deeply tied to your team’s specific goals—from optimizing SEO and socialmedia ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult.
Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?
IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?
Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. How GEO differs from SEO. How GEO works. What is GEO?
Where do you turn for meaningful stats on your socialmediamarketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on socialmedia. How have my followers grown this month? What are socialmedia analytics?
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content