Hubspot Marketing

MAY 9, 2023

In this post, we'll discuss AI ethics and how ethical decision-making can improve the technology. Biggest AI Ethical Concerns Benefits of Ethical AI It's a system that AI developers should have in place to serve people better while minimizing negative consequences. But if you're in a pinch, jump to the information you need.

Advertising 106

Advertising Advertisers User-Generated PR 106

Search Engine Land

NOVEMBER 17, 2023

One activation that is seeing growing prominence for brands is user-generated content (UGC). At its core, UGC includes content created by users or customers, ranging from product reviews to comments and discussions. It shifts from brands telling the story to your audience speaking collectively.

User-Generated 110

User-Generated SEO Education Promotion 110

Sprout Social

JULY 21, 2022

Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. Discussion forums. Community blogging sites. By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Welcome Software

APRIL 16, 2024

I'm responsible for developing our content strategy and ensuring this aligns to our key business goals. This most often includes guidance on brand, tone of voice, grammar and style, your core content principles and the types of content you want to produce. Before diving in to all things editorial guidelines, a quick introduction.

Transform 98

Transform Place Communications SEO 98

Search Engine Land

APRIL 15, 2024

Unsurprisingly, much content is developed from an SEO perspective. Example Initial goal: Write a blog post about our eco-friendly kitchen products. Because increased traffic can lead to more customer engagement and brand recognition. Third analysis: I want increased customer engagement and brand recognition.

Customer loyalty 113

Customer loyalty SEO User-Generated Product 113

OnDemand CMO

MAY 18, 2023

In this blog post, and in our recent episode of Big Sales Illuminati “ Leveraging AI (like ChatGPT) in the Sales Process ” we explore how ChatGPT can be used as a valuable asset for big sales, covering various aspects from prospecting to content development. And take a listen to the podcast.

CMO 78

CMO CRM Market Trends Communications 78

OnPassive Marketing

NOVEMBER 24, 2023

In this blog, we’ll explore the vast realm of AI in marketing, uncovering how these innovative technologies are being employed to create data-driven strategies. AI streamlines content generation by automating the creation of product descriptions, blog posts, and social media updates.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Search Engine Land

JANUARY 30, 2024

Do a soft sell promo on our services by educating them on benefits (web, SEO, PPC, Content) with a CTA to either a service page or related blog posts 3. CTA: Explore SEO Services] PPC: Explore the power of pay-per-click advertising and how it can generate targeted leads, increase brand exposure, and maximize your ROI.

SEO 97

SEO Education Promotion User-Generated 97

Rock Content

SEPTEMBER 13, 2023

If that sounds like you, it’s time to develop a Reddit SEO strategy to improve your organic search engine ratings. Reddit is a discussion aggregator and social news site. Reddit is a discussion aggregator and social news site. It stands out among social media platforms because of the variety of topics discussed there.

SEO 72

SEO Promotion Branding Advertising 72

Search Engine Land

DECEMBER 6, 2023

Seasonal content alignment Leverage generative AI to develop a content calendar that aligns with seasonal occurrences, literary events, book launches, or writing competitions. For instance, if you find that “rare first editions” are commonly discussed in collecting and preserving, consider tailoring your content to this need.

SEO 127

SEO User-Generated Transform Market Trends 127

Search Engine Land

NOVEMBER 27, 2023

Let’s look at what conversions to consider and then explore where you can discover keywords with high conversion potential tailored to your business, whether you’re a publisher, a B2B brand or a seller of consumer products. This approach also works for other indirect conversions, like those from social media, PPC ads or blog content.

SEO 122

SEO PR Law eBook 122

Search Engine Land

JUNE 22, 2023

But after their new website goes live, some brands make a costly mistake – neglecting to develop an ongoing SEO strategy. “We integrated SEO into our site during development, so we don’t need an ongoing program” is a common misconception. In this case, discuss and make decisions based on keyword research.

SEO 96

SEO Promotion Search Marketers Branding 96

Businesses Grow

JANUARY 3, 2023

I published our discussion as a podcast episode and blog post , and he explained how this development paralleled disruption in the music industry. People claim this AI development isn’t like that,” he said. “No, “I am going to write a blog post every day!” The personal brand is everything.

Education 144

Education Communications Product Branding 144

Tiecas

APRIL 23, 2024

Low brand awareness of suppliers: Potential customers may be unfamiliar with smaller or specialized suppliers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” Over time, this strategy will deliver sustainable results and build valuable brand equity.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

SocialPilot

JANUARY 26, 2024

” “Generate a LinkedIn post discussing a recent trend in [Industry]. Provide insights on how it impacts [Target Audience] and include a question at the end to encourage engagement and discussion.” The post should be informal and give followers a glimpse into our brand’s culture.”

Transform 76

Transform User-Generated Marketing Marketers 76

Businesses Grow

JANUARY 16, 2023

Too short for a blog post, too cool to ignore, here are ten short observations on the marketing world worthy of your attention. However, I have an effective personal brand, and that is everything in this world. Here’s another lesson in personal branding. The personal branding journey is never over for any of us.

Entertainment 136

Entertainment Branding SEO Education 136

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Or, change the topics they write about on their blog. Social media intelligence could be the answer.

Analytics 102

Analytics Social Media Marketing Law Product 102

Rock Content

MAY 3, 2024

Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy. Source: Demand Metric ) Eighty-four percent of customers expect brands to produce content that entertains, provides solutions and produces experiences. Using e-books in content strategy is nothing new.

Transform 80

Transform Key Performance Indicator User-Generated Education 80

Scoop.it!

AUGUST 3, 2023

The psychology of curated content can massively impact how effective your content is, how authoritative your brand seems in its niche or industry, and more. Source For example, you might have a blog post that curates content from researchers across your niche. Curated content is a very valuable content type for brands of all sizes.

Whitepaper 76

Whitepaper Copywriting Social Media Marketing Email Marketing 76

Search Engine Land

DECEMBER 4, 2023

This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Many media platforms provide brand lift studies.

Transform 114

Transform Marketing Marketers User-Generated 114

Search Engine Land

OCTOBER 17, 2023

You might not rank above your competitor just by using their brand name. Still, if you’re a challenger taking on bigger brands, it’s a good way to borrow their brand equity. Consider a blog on why {client} customer service is key to their growth. Analyze blogs, case studies, and other ungated content to find themes.

SEO 121

SEO Branding Product Customer 121

Hubspot Marketing

MARCH 14, 2023

Conversational AI vs. Chatbots Conversational AI and chatbots are often discussed together, so knowing how they relate is important. The tool then uses NLG to develop the best possible responses to human queries. Conversational AI can conduct brand monitoring. Conversational AI can save time.

User-Generated 89

User-Generated eCommerce Market Research Marketing Strategy 89

Marketing Insider Group

MARCH 21, 2023

Forget about mass marketing – Seth Godin recommends that you focus on the idea of tribes instead to hone in on an audience that feels passionately about your brand. In fact, he shares that Newton’s 2nd law, Heisenberg’s uncertainty principle, and thermodynamics are the key to understanding the fundamentals of effective brand marketing.

Content Marketing 117

Content Marketing Transform Law Marketing 117

Rock Content

APRIL 12, 2024

Other brands will find success while you watch. You can be the world’s greatest strategist, developing plans and metrics to measure. When you include stories that in some way resonate with your readers in a deeper, more profound way, you can create a bond and increase loyalty to your brand. That’s a lot of wasted effort.

Marketing Strategy 80

Marketing Strategy Content Marketing Key Performance Indicator Analytics 80

Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Layout: Think about headings, essential links, and other details to develop the final piece.

Whitepaper 144

Whitepaper eBook Transform Inbound Marketing 144

Martech

JANUARY 20, 2022

AIContentGen Senior Analyst John Cass told us, “The industry has grown rapidly, with over 53 companies, as our market map shows, and while the number of companies doesn’t indicate clients it does highlight the market development. Read next: John Cass discusses agile marketing with other panelists at MarTech.

Copywriting 124

Copywriting Communications SEO Product 124

Hubspot Marketing

JANUARY 5, 2024

Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. That means blog posts, articles, social media posts, website copy, etc. 12 Content Writing Tips 1.

Health 106

Health Entertainment SEO eBook 106

Martech

APRIL 28, 2023

These models also develop more specific and valuable keywords, ensuring marketing efforts reach the right people. The accidental spread of biases in the AI data could lead to keywords that could harm your brand reputation. Producing high volumes of content allows marketers to think more strategically instead of writing a blog post.

Whitepaper 120

Whitepaper Transform User-Generated Marketing 120

Internet Marketing Ninjas

AUGUST 1, 2022

To discuss conversion rate optimization, Jim Boykin, founder and CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, were joined by Truman Hedding, the branding expert with years of digital marketing experience. Hire ninjas for us to develop your brand’s conversion optimization strategy.

SEO 122

SEO Video Marketing Digital Marketing Branding 122

Search Engine Land

OCTOBER 26, 2023

Recently, Google’s Gary Illyes has once again ignited discussions around the topic when he said that “ people overestimate the importance of links ,” and it hasn’t been in the top three ranking factors for some time. If a specific blog post or product garners a substantial increase in links, it signals user appreciation.

SEO 119

SEO Health Entertainment eCommerce 119

Search Engine Land

OCTOBER 24, 2023

Whether it’s crafting content for pitch presentations, creating one-pager pitch documents, or developing a content calendar, AI offers numerous ways to boost productivity. Follow up with what your main call to action or actions are, then ask it to develop some image prompts. Ask it to provide supporting text for each post. (If

Content Marketing 122

Content Marketing User-Generated Marketing Marketers 122

Martech

DECEMBER 4, 2023

This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Many media platforms provide brand lift studies.

Transform 103

Transform Marketing Marketers User-Generated 103

Buffer Marketing

OCTOBER 16, 2023

In this article, we’ll dive into what content pillars are, why they’re important, and how to develop them for yourself. Developing content pillars achieves several goals for creators. Her approach centered around translating short-form content into longer, more in-depth discussions on her podcast. 

Entertainment 121

Entertainment Branding Education Analytics 121

Rock Content

NOVEMBER 7, 2023

In today’s business world, blogging is a must. According to a study by Hubspot, businesses with a blog get 55% more website visitors than those that don’t. A blog is a powerful SEO tool, as well. Each post can be a new page, and any added pages increase the brand’s online visibility. but how should they do so?

Energy 69

Energy Promotion Branding Education 69

Hootsuite

APRIL 25, 2024

Content curation is when you source and post content from other brands and creators. Plus, you can align yourself with brands you admire or your audience loves by sharing their posts. Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. What are content curation tools?

Management 88

Management Price Analytics User-Generated 88

SocialPilot

DECEMBER 6, 2023

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. Not all phones are iPhones and not all bandages are Band-Aids but these brands have become so popular that they’ve overtaken the noun, how crazy is that?

Branding 86

Branding Promotion Analytics Place 86

Marketing Insider Group

OCTOBER 20, 2020

Your team is discussing new ways to highlight your business’s value position and drive more leads. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Webinars are a great way to inform, engage, and sell your brand to your audience. Ready to develop an impactful campaign?

Thought Leadership 137

Thought Leadership Whitepaper Promotion Marketing 137