Duct Tape Marketing

APRIL 17, 2025

Use podcast backlinks , PR, and industry partnerships to grow brand authority and earn trust. groupings of blog posts around those and then you can measure growth and not just not just rank and position. But, you know, for other categories, I mean, there are thousands of restaurants, right? Use Google search goals. Don't worry.

SEO

Duct Tape Marketing

APRIL 15, 2025

Todays winning marketers are shifting to: Search Impressions > Page-One Rankings Branded Search Growth > Generic Volume Click-Through Rate (CTR) by Intent Category Pro tip: Use Google Search Console to find the hundreds of low-impression long-tail queries youre already appearing forand build content hubs around them. Lets talk.

SEO

Search Engine Land

SEPTEMBER 6, 2023

The process then was very simple: scale your outreach to build backlinks directly to the pages we want to rank. Approaching link building with this perspective can lead one to focus too much on nurturing skills for bulk outreach or email automation. Outreach-based links Link building outreach is a proactive method.

PR

Neil Patel

APRIL 21, 2021

To locate the ideal influencer , you need to take it one step further and think about the types of topics, blogs, and twitter handles that your audience would follow. Since I market a blogger outreach tool for my company, the influencers that I’ve targeted are PR and marketing blogs that emphasize content and influencer marketing.

Fashion

Litmus

SEPTEMBER 10, 2021

From the outside looking in, it’s easy to lump all of your email efforts under a single category. For example, a subdomain would look like “blog.website.com” instead of on a page on the root domain with “website.com/blog.”. Sales and outreach emails. “Don’t put all of your eggs in one basket.”. They’re all one email program!

Management

Orbit Media Studios

MARCH 29, 2023

Let’s write blog posts about our services.” More specifically are the actual social networks, the search keywords, the link attraction plans, the email list growth plans and outreach ideas for digital PR. B2B Service Example: Cybersecurity Company As a B2B service provider in a high-consideration category, trust is important.

Marketing Strategy

Search Engine Land

MAY 3, 2023

What are your prospecting and outreach capabilities? Affiliate websites These sites can come in many forms, including blogs, coupon sites, product listicles, product directories, review sites, shopping comparisons and more. Ecommerce An ecommerce site will want links to brand, product or category pages to improve ranking.

eCommerce

Litmus

APRIL 12, 2024

From the outside looking in, it’s easy to lump all of your email efforts under a single category. For example, a subdomain would look like “blog.website.com” instead of on a page on the root domain with “website.com/blog.” “Don’t put all of your eggs in one basket.” They’re all one email program! It’s a whole lotta eggs, if you will.

Management

Marketing Insider Group

SEPTEMBER 13, 2021

A holistic view of all content efforts is possible: Content sits in lots of buckets — blogs, long-form, website pages, social media, email, etc. You’ll gain more leads: Content’s primary goal is to generate leads, and it can do that in many ways — blogs, gated content, and more. A strategy will define your distribution methods.

Marketing Strategy

Search Engine Land

APRIL 5, 2023

In ecommerce SEO, ranking category, product or brand pages should be the main focus of most efforts. Image by author using Bing Image Creator Ecommerce link building: Challenges and solutions For ecommerce sites, driving traffic to category, brand and product pages can lead to greater returns.

eCommerce

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. Here’s how I thanked Ruth Stevens for including me in a post she wrote for the MarTech blog. site:www.orbitmedia.com/blog “B2B websites” Google found three posts that use that exact phrase. Be as comprehensive as possible with the categories. You’ve been mentioned.

PR

Buffer Marketing

JUNE 13, 2024

Creators worldwide publish about 500 minutes of video to YouTube, 116 blog posts, 1,099 Instagram posts, and six new websites per second. Types of content distribution channels Content distribution channels fall into three main categories: owned, earned, and paid. In some cases, they may also increase traffic to your site or blog.

PR

Backlinko

APRIL 17, 2024

Private Blog Networks (PBNs): These are networks of websites created for the sole purpose of generating backlinks.They’re often created from expired domains with pre-existing domain authority or set up as completely new sites that have their authority artificially boosted through links from other sites within the network.

SEO

Hubspot Marketing

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. Blogs give copywriters a chance to dive deeper into topics in a way that isn't captured through emails, ads, or social media posts.

Copywriting

Buffer Marketing

NOVEMBER 1, 2023

  At one point, I’d started a fitness blog, landed a great job as a writer at Women’s Health Magazine, and dabbled in personal training.   Meet the experts Adrienne Sheares , Social PR Expert, Principal Digital Strategist @ ViviMae Labs Christine Gritmon , Personal Brand Consultant @ Christine Gritmon Inc.

Branding

Sprout Social

JANUARY 18, 2017

There are a few basic categories for these tags. These categories are often referred to as “parameters” because that’s exactly what they are. Track those links, follow their lifecycle to conversion and continue to refine your outreach tactics to emulate your successes. Co-Marketing Opportunities.

Analytics

Marketing Insider Group

JUNE 29, 2020

I also make it a practice to either open or close each day with a personal outreach to my leaders to stay abreast of any late-breaking news and to take a moment to find out how they and their families are doing personally.”. Mary Stanhope, CMO of Unitas Global, said the health and safety of family members is the top priority.

CMO

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Below is my search for SEO in 2023: As you can see, my initial search shows some news pieces and competitor articles and gives me a few ideas for blog topics.

SEO

Orbit Media Studios

MAY 24, 2023

Taylor has been working in the non-profit sector for 15 years, holding different roles ranging from outreach coordinator to marketing manager. Awareness and Outreach: Another important goal is to spread awareness about the healthcare resource issues faced by underserved communities and the organization’s role in addressing them.

Non-Profit

Backlinko

MAY 8, 2024

And choosing the right business category. Below are tactics you can implement in your on-page SEO campaign: Publish High-Quality Content Consistently Since the legal industry is competitive, you’ll need high-quality web copy and blog posts to stand out. Another tool for your digital PR campaign is Connectively.

Law

Moz

DECEMBER 5, 2018

This blog post will give you the actionable strategy and a complete step-by-step tutorial to answer this important question. When other types of platforms (like online news, blogs, best-of lists, etc.) For example, a chef might author a popular blog covering their dining experiences in San Francisco.

SEO

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. This helps you zero in on the most promising prospects and tailor your outreach accordingly. Public Relations (PR): Secure media coverage and thought leadership opportunities to increase brand visibility and establish credibility.

Customer Acquisition

Jeff Bullas

MARCH 1, 2023

By the end of this blog, you will have a clear understanding of the top link-building methods you could leverage to drive your SEO strategy for 2021. Thus, building quality links becomes even more significant as millions of blogs are competing for the top rank every day. Tip: Set your to-do list before starting your outreach.

SEO

Content Marketing Institute

JANUARY 29, 2018

While most content marketing research no longer tracks the use of content curation as a separate category, Jebbit’s Jenna Keegan recommends marketers ideally strive to curate 25% of their content. In the Almost Weekly News , Christopher organizes curated links across a consistent set of categories. Click To Tweet. Click To Tweet.

Content Marketing

Backlinko

MAY 14, 2024

They also have navigational bars for product categories. The bars make it easy to browse product categories. Enter a keyword to get a list of relevant keywords to add to your web copy or blog posts. Create blog posts tackling common customer questions or guides featuring your unique products or services.

PR

Backlinko

JULY 5, 2024

Or, as Brian Dean called it, doing reverse outreach. A quick Semrush analysis of your top competitor, CookUnity reveals the following: Focus on informational search intent: Most of CookUnity’s organically trafficked pages are informational blog articles (after navigational pages). However, it’s important to be realistic.

PR