Hubspot Marketing

JULY 22, 2024

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Business Initiatives The business initiatives element of a marketing plan helps you segment the various goals of your department. See the difference?

Marketing Plan

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Blog articles and website pages take time to get crawled and indexed by search engines. Need help setting up your blog? Check out our free blog maker.

Gen Z

Hubspot Marketing

APRIL 23, 2025

They pour money into ads and PR, hoping to buy attention. Channels That Drive Earned Media Value Public relations (PR): Getting your brand featured in news articles, magazines, TV, or radio through strategic outreach for free. Most brands chase exposure. And, it works if you have deep pockets. But if you dont? For example, Net.hr

PR

Hubspot Marketing

MAY 7, 2025

From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge. These blogs are always fresh with actionable information you can use to improve your marketing: 1. The website publishes regular blog content with valuable tips and insights.

Social Media Marketing

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” Digital PR.

SEO

Backlinko

JANUARY 23, 2025

You also have travel blogs, tourism boards, accommodation sites, and tourist attraction websites. This helps ensure steady progress toward your content goals. Blog pages often cover these topics best. The answer depends on your goals. The Travel SEO Playing Field In the travel industry, the SEO landscape is crowded.

SEO

Customers.ai

NOVEMBER 20, 2024

Dream Big, Start Smart: Define Your Campaign Goals Before you start creating, designing, or promoting, you need to answer one simple question: What does success look like for this campaign? Without clear goals, it’s impossible to know if your campaign is truly effective or just busywork. Generate 500 qualified leads in two months.

PR

Sprout Social

MAY 22, 2025

In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups. The goal isnt just to promote a service or productits to mobilize people around a cause. The goal is to make content creation feel like a shared mission, not an added burden.

Social Media Marketing

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Adaptability in a Fast-Changing Digital Environment The only constant in digital marketing is change.

Digital Marketing

Hubspot Marketing

JULY 22, 2024

This statement ensures that all your content is working toward the same goal and connecting with your audience. It can also guide your blog and paid content, ad copy , visual media, and slogan. Your buyer persona guides your blog content, ad copy, and visual media, which can attract valuable leads and customers to your business.

Branding

Search Engine Land

SEPTEMBER 6, 2024

While these revelations may seem groundbreaking to some, they actually reaffirm what many in the industry have long understood: credibility, brand-building and user engagement are the cornerstones of digital success. Integrating SEO with other digital marketing efforts amplifies your results in the SERPs.

Branding

Backlinko

JUNE 23, 2025

I’ll show you: What makes an SEO metric a true KPI (and what doesn’t) Which SEO KPIs matter most and why Which emerging KPIs to track in the era of AI Overviews and LLM search How to select KPIs based on your goals and maturity stage What Are SEO KPIs? Use this planner to keep track of things as your business goals evolve.

SEO

Exposure Ninja

JULY 18, 2025

If your brand isn’t showing up in places like blogs , podcasts , social media , YouTube videos , reviews , and news articles , AI may not even know you exist. You might be name-dropped in a news article, featured in a blog post, quoted on a podcast, included in a video transcript, or casually referenced in a Reddit comment.

Branding

Animalz blog

JUNE 12, 2025

Library vs. Publication What it is: Library and publication are two strategic approaches to blog structure. Under the content library framework, your blog is composed of and organized according to generally evergreen topics, much like the reference section of your local library. Consider them our anniversary gift to you.

SEO

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. These can be blogs, newspapers, or podcasts.

PR

Zumvu

JUNE 17, 2025

The goal is to be ahead, not chasing. A blogger doubled her saves after AI flagged that her how-to posts outperformed selfies. Data-driven tweaks make every post count. Riding Trends Before They Peak Jumping on a trend too late makes brands look like they’re trying too hard. All Rights Reserved.

Finance

Animalz blog

JULY 29, 2025

Jennifer Clark leads Zoom’s lean content team with one goal: to prove that content drives revenue. Her pod model unites product marketing, demand gen, and content teams around shared goals. “Last year was something like 300 projects … scripts, customer stories, blogs, e-books, guides, video … with five of us.”

PR

Exposure Ninja

JULY 24, 2025

NP Digital : NP Digital combines technical SEO expertise with AI content strategies, making them a solid choice for large brands wanting performance-first visibility in AI search. Exposure Ninja is an award-winning digital marketing agency helping brands across the UK and U.S. Exposure Ninja (UK & U.S.)

Thought Leadership

Exposure Ninja

MAY 2, 2025

While we’re starting to see traffic from AI platforms, traditional search engines like Google still dominate the digital landscape. Your goal is to improve the information AI platforms are most likely to surface, especially for commercial, branded, and competitor-related queries. There’s no way to cheat GEO.

PR

Exposure Ninja

JULY 11, 2025

It also cites its sources in a sidebar , including our blog on Wix vs Squarespace vs WordPress vs Shopify. Earn High-Quality Brand Mentions Through Digital PR Topical authority isn’t just about on-site content. Use digital PR tools like Qwoted to identify media opportunities.

User-Generated

Hubspot Marketing

MARCH 5, 2025

Through data, marketers can create stories that lead to actions on how marketing can refine campaigns to get closer to company and marketing goals. However, business goals and performance should be considered when measuring marketing. Ahmed said, The most important thing is understanding the data that matters for your business goals.

Analytics

SocialPilot

FEBRUARY 11, 2025

This blog unpacks the ways to go viral on social media breaking down proven tips, examples, and other secrets to help you skyrocket your engagement. PR & Media recognition: Multiple media outlets like Adweek and Forbes mentioned it as a masterpiece ad. The digital stage is yoursstep up and make your mark! Lets get started!

User-Generated

Backlinko

DECEMBER 9, 2024

Typically, both site owners will agree to link to one another, with the goal of improving each others authority and SEO. Note: This doesnt mean that if your blog post goes viral and you get hundreds of backlinks that Google will give you a penalty. What Are Reciprocal Links? Reciprocal links are when two websites link to each other.

SEO

SocialPilot

JUNE 26, 2025

List of Social Media Platforms for Business This social media platform list here breaks down the most popular and emerging networks, helping you discover where your audience actually hangs out and which platforms align with your goals. Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates.

Gen Z

Exposure Ninja

JUNE 27, 2025

These are high-relevance topics where your brand has the authority to contribute but no existing page or blog post to support the query. Our client, Golf Course Lawn Store , has a blog post on common weed killer mistakes. That’s the goal of your AI Search Optimisation strategy. Let’s look at an example.

User-Generated

Exposure Ninja

JULY 18, 2025

In both cases, your goal is to be the brand and website that AI trusts to recommend. Build Strong Brand Mentions With Digital PR AI platforms are trained to recognise authority, and one of the strongest signals of authority is how often and where your brand is mentioned across the web. Let’s look at an example.

User-Generated

Hootsuite

APRIL 29, 2025

A little picky, but it would be cool if you could set separate goals for individual users. That way, maybe newbies could have a lower ramp-up target, or a marketer could have a bigger goal than a product developer. Earned Media Value metric: Ive struggled to quantify the effects of PR and brand awareness in the past.

Price

Exposure Ninja

JUNE 13, 2025

Is it social media, blogs, or podcasts? When your brand shows up the same way across every touchpoint — your website, socials, emails, ads, digital PR and packaging— it becomes instantly recognisable and builds the trust that turns browsers into buyers. What motivates them ? Consider their aspirations, needs, and desires.

Branding

Exposure Ninja

JULY 24, 2025

Or searched for topics your blog covers in Perplexity , only to find your competitors being cited as the go-to sources? An AI audit might sound like a Search Engine Optimisation (SEO) audit, but each targets a different type of visibility across distinct digital platforms. Digital PR and reputation management can help here.

User-Generated

Animalz blog

AUGUST 12, 2025

I think my, my two goals going into that where I wanted to do, I wanted to write and I knew I wanted to live in Africa. So we started with that just because we had an agreement with customer marketing and it like was also furthering their goals to kind of get more customer content out there. And it is separate from the blog.

Thought Leadership

SocialPilot

MARCH 10, 2025

This blog will help you understand why meme marketing works and how to use it to make your brand ever-lasting. People usually misconstrue humor content as just getting a laugh, but the whole goal is to funnel peopleit’s for operating businesses. A successful meme campaign should have a clear impact on revenue-driven goals.

Gen Z

Animalz blog

JULY 16, 2024

Turns out he owned a PR agency, and I ended up starting there, specifically covering his meetup, and then broke into PR and content from there. Do you still think that journalism and PR are useful skills to learn for content marketers? Eventually you need to get broader into the whole digital marketing world to grow.

Content Marketing

Duct Tape Marketing

FEBRUARY 26, 2025

Rand is a well-known expert in search engine optimization (SEO) and digital marketing, with deep insights into the evolving landscape of Google search and the rise of the zero-click internet. AdCritter pairs Connected TV ads with precise digital retargeting to drive real results. It is a PR job. Maybe they'll call it PR.

Marketing Strategy

Backlinko

JULY 16, 2025

It builds on everything you already know about SEO, content marketing, and PR. For example, in a YouTube video (yes, LLMs can pull from video transcripts and descriptions), digital growth marketer Grace Leung challenges outdated content strategies. This includes: Medium: Repurpose your long-form blog content here.

User-Generated

Jeff Bullas

MAY 30, 2025

I still remember the first time I bravely stepped in front of a digital video camera to film the real me for an online course. My only goal was to not look like a washed-out ghost filmed by a 10-year-old during a lunch break on a shaky Nokia. Trying to stand out in a noisy digital world needed video. It’s called an AI Avatar.

Branding

Exposure Ninja

MAY 16, 2025

When everyone’s fighting for shrinking digital real estate, quality content is becoming the ultimate differentiator. Maybe you’ve tried the DIY approach and found yourself drowning in half-finished blog posts. Many agencies can write blog posts or design infographics. Quite the opposite.

Content Marketing

Adobe Experience Cloud Blog

APRIL 29, 2020

The influence of digital PR. By having a goal of increasing unique referring domains, you naturally go after links from a variety of websites rather, minimizing your risk in getting negatively affected by Google’s algorithm. . Influence of digital PR. A dedicated outreach strategist who is the face of the PR team.

Branding