Martech

JANUARY 21, 2025

Instead of producing endless new material, this strategy involves breaking down high-value content into smaller, focused pieces designed for specific platforms and audiences. Lets explore content atomization in depth, its benefits for SEO and engagement and how to implement it in your content strategy. What is content atomization?

Whitepaper

Marketing Insider Group

AUGUST 5, 2024

Ads are running, money is spent, but now comes the million-dollar question: Is it working? That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Why Analysis Matters Metrics guide your strategy, showing what works and what flops.

Transform

Hubspot Marketing

DECEMBER 30, 2024

I can then use these actionable insights to create or improve upon any content strategy. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. You can then use the performance data to improve your content marketing strategy. I highly recommend content monitoring if this is you.

eCommerce

SmartBrief - Marketing

DECEMBER 3, 2024

The importance of first-party data was thrust into the spotlight when Google first announced its intention to phase third-party cookies out in January 2020. Brands must respect consumers’ desire to protect their information online and avoid being bombarded by irrelevant ads if they want ongoing loyalty and engagement.

Marketing

Martech

JULY 24, 2025

If you publish videos to YouTube using the same approach you use for blogs, you’re not alone. YouTube and Google Search seem like close cousins. Many B2B content teams take what works for blog SEO (keyword research, metadata, titles, etc) and apply it to video. Instead, treat your thumbnail like an ad for your content.

SEO

Backlinko

DECEMBER 6, 2024

Interactive quizzes and polls: Create content that fosters a deeper connection with your audience YouTube videos: Create videos that offer educational tutorials related to your industry The best ToFu content strategy will depend on your specific industry and audience. The ToFu strategy works well. Lets take a look at our example.

Customer Journey

Backlinko

JANUARY 6, 2025

Want to know the most effective ecommerce growth strategy? I’ve distilled this guide to the five most impactful growth strategies, including: Success metrics Real-world examples Requirements to execute Expected timeline and results Let’s start with the most important one. Generic ads. Broad keywords.

eCommerce

Martech

SEPTEMBER 10, 2024

With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. Dig deeper: EU hits Google with $2.6 Dig deeper: EU hits Google with $2.6 Buying online ads isn’t cheap.

Retail

Hubspot Marketing

SEPTEMBER 20, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot. Let insights about them guide your strategy. Here in the U.S.,

Customer

Search Engine Land

JULY 31, 2024

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. Link Google Search Console with GA4 for data analysis By default, Google Analytics 4 does not automatically show Search Console data just by linking accounts. Processing.

SEO

Marketing Insider Group

JANUARY 8, 2025

Unlike traditional ads, which can feel invasive or disruptive, native ads match the tone, style, and context of their surroundings. eMarketer estimates businesses will spend over $80 billion on native social media ads and nearly $30 billion on other native advertising forms in 2024.

Advertisers

Backlinko

DECEMBER 5, 2024

For example, the search results for pet shop near me include the following elements: A paid search ad marked as Sponsored Organic results within the local pack Regular organic results under the local pack Local search marketing is especially important for location-based businesses. First, the business has an optimized Google Business Profile.

Search Marketers

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Brands that produce hundreds of pieces of content each year suddenly find themselves with a library of thousands of outdated blog posts that erode brand trust and drag down their SEO. How often should you update content?

SEO

Orbit Media Studios

OCTOBER 30, 2024

Disruption : AI chatbots are an alternative to Google, reducing the use of search engines. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google.

SEO

Buffer Marketing

OCTOBER 17, 2024

Less authenticity: Focusing on growth often shifts the marketing strategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place. They invested heavily in ads and agencies with big price tags, but the result was a mountain of content that didn’t match their brand or audience needs.

Whitepaper

Buffer Marketing

JULY 18, 2024

  Google PageSpeed Insights Check the speed and usability of your site on multiple devices Limitations:  None Enter a URL, and this tool will test the loading time and performance for that URL on desktop and mobile. However, Google Analytics has since stopped showing which keywords send you that traffic.

SEO

Hubspot Marketing

NOVEMBER 26, 2024

For example, take one of your 1,800-word blog posts and rework it into punchy short-form content for channels like Instagram or TikTok. Source And coming from a blogger who has been quietly beefing with Google over their all-too-regular algorithm changes , you can trust and believe that I understand the struggle.

Social Media Marketing

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? Multichannel strategy. Concerned about ad placement?

Gen Z

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Further reading: Blog Design: The Complete Guide Optimize for Mobile Screens More than half of all web traffic comes from mobile devices. Google Keyword Planner: This tool is primarily used for paid search. If not, look for a plugin.

SEO

Hubspot Marketing

MAY 7, 2025

From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge. These blogs are always fresh with actionable information you can use to improve your marketing: 1. The website publishes regular blog content with valuable tips and insights.

Social Media Marketing

Hubspot Marketing

JUNE 30, 2025

I love how HubSpot increases the pool of applicants by adding a genuine nudge to apply. Proficiency in Microsoft Office or Google Workspace. Bonus experience and skills include Adobe Creative Suite, demand generation, inbound marketing, and blogging. Experience managing multiple projects and adhering to deadlines.

Management

Backlinko

APRIL 7, 2025

Like it or not, were all at the mercy of Googles ranking systems. Google provides fairly detailed guidelines about the type of content its looking for: helpful content. For example, our SEO strategy guide dominates the search results. Lets start by understanding what helpful content is in Googles eyes. And you can, too.

User-Generated

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Define Clear Objectives Start by outlining why you are building a blog. For instance, if the focus is lead generation, your blog should provide helpful resources that encourage sign-ups. Together, they keep your blog dynamic.

Thought Leadership

Backlinko

JULY 15, 2025

One week, you write blog posts. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. At this point, they’re digging into Google and large language model (LLM) results, Reddit threads, YouTube videos, and niche forums.

Customer

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. AI for Content Marketing There are many ways that generative AI can help with content strategy and content creation, of course. Do you have any questions for me?

Thought Leadership

Hubspot Marketing

OCTOBER 31, 2024

But with AI tools now able to generate those answers in seconds (and with even more precision than Google), this type of content has become less valuable and much harder to rank for in search results. Practical Tips to Build a Personality Content Strategy Interested in implementing a personality-led content strategy?

Logistics

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance.

User-Generated

Hubspot Marketing

APRIL 30, 2025

The graph on Google Search Console was trending strongly up. I had no idea how to generate a keyword strategy for buyers. Google is serving more of your potential buyers with AI overviews, which appear in 47% of results. Step 1: Prepare a Google document. If you have a strong and well-managed ads account, start there.

SEO

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. We’ve since evolved into what is now the EN Blog Strategy team.) Define our goals.

SEO

Backlinko

NOVEMBER 1, 2024

Your prospects are searching for roofers on Google right now. This is just one example of the countless ways that the right SEO strategies have helped businesses grow. One sign that you’re doing great in local SEO is if your business appears in the Google Map Pack (sometimes called the local pack). But not you.

SEO

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. This strategy will also ensure a brand presence across all spheres of the digital landscape. Paid social advertising: Running targeted ads.

Digital Marketing

Marketing Insider Group

JULY 22, 2024

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. Examples of actions that qualify as engagement include: Reading a Blog Post: A user spending over 10 seconds on a blog post indicates engagement. These actions are strong indicators of user engagement.

User-Generated

Martech

APRIL 22, 2025

After years of threatening to remove third-party cookies, Google today announced that it is keeping them in Chrome. In July, Google announced that it was pausing plans to end use of the trackers. Today’s announcement comes after the Justice Department asked the Google search antitrust trial judge to spin off Chrome from Google.

PR

Marketing Insider Group

AUGUST 12, 2024

Having a blog just for the sake of having a company blog is pointless. However, that’s not to say blogging doesn’t work. If you’re having trouble creating better blog content, here are a few tips to help you start. If you want to create better blog content, you need to do the following: 1.

User-Generated

Hubspot Marketing

AUGUST 28, 2024

Table of Contents How to Use AI for Technical SEO Adding AI to Your Technical SEO Strategy: Yay or Nay? Technical SEO, content strategy, and link-building strategies all work together to help your pages rank highly in search. AI can be leveraged in various ways to help your technical SEO strategy.

SEO

Hubspot Marketing

JANUARY 23, 2025

I once worked on a project with several external partners, and other than Slack and Google Docs, nobody used the same organizational tools, and it caused a lot of frustration and confusion. Where did you tell me that Google Drive was? I pulled together a generic content brief that could be iterated on for specific assignments.

Logistics

Backlinko

MARCH 3, 2025

Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. million if they paid for it through Google Ads.

SEO