Backlinko

OCTOBER 23, 2024

Below, you’ll learn how to do the same. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Further reading: SEO Strategy: How to Create an Effective Plan 2.

Marketing Strategy

Backlinko

DECEMBER 5, 2024

It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. But how did it get there? Heres how to do that: First, create a new profile or claim an existing one by signing up on the GBP homepage. Probably through local search marketing.

Search Marketers

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters.

SEO

Backlinko

DECEMBER 29, 2024

In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. This includes attracting more qualified leads, building authority, and increasing revenueall without spending a dime on advertising. Think about how people search for plumbers today. It’s not luck.

SEO

Backlinko

NOVEMBER 1, 2024

If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone else. In this guide, you’ll learn how you can use SEO to turn your own prospects into paying customers. So how does a roofing business show up in the Map Pack? But not you.

SEO

Buffer Marketing

JULY 18, 2024

How can you work smarter and faster with SEO? It tells you exactly how fast it takes to load the site according to different metrics and suggests areas for improvement. The tool also gives suggestions on how to fix them. The same principle applies to  digital marketing. It starts with having  the right tools.

SEO

Backlinko

MARCH 3, 2025

In this guide, you’ll learn all about organic traffic, including how to measure and increase it. Lets start with what organic traffic is and how it differs from other traffic sources. Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. What Is Organic Traffic?

SEO

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. One example of this blended technique is podcast link building , which moves away from the typical transactional nature of link buying and fosters a natural link attraction through engaging and value-driven podcast content.

SEO

Backlinko

SEPTEMBER 6, 2024

Like why a competitor’s metadata gets more clicks or how they organize their content. Detailed pulls a list of your competitors’ headings (H1s, H2s, and H3s) so you can see how they organize their content. Detailed pulls a list of your competitors’ headings (H1s, H2s, and H3s) so you can see how they organize their content.

SEO

Internet Marketing Ninjas

AUGUST 29, 2024

This time, it’s all about authorship —how Google identifies and values the authors of content, both on your pages and through backlinks. Knowing what these calls mean can give you a leg up in optimizing your content and backlinks. Rich author profiles can help build trust and credibility with Google. GET /author_info?user_id={user_id}

SEO

Hubspot Marketing

JANUARY 16, 2025

How to Score Content Content Scoring Best Practices Content Scoring Tools ChatGPT For Scoring What's a good content score? Metrics such as views, engagement, shares, and backlinks are tracked to analyze content quality and performance. How to Score Content Lets walk through the steps to score your content. Let's get scoring!

Analytics

Backlinko

JUNE 12, 2025

In this guide, you’ll learn: Why Google rankings are no longer your best growth signal What LLM visibility actually means How to track and influence this new layer of search that’s driving brand discovery Let’s start with what your current analytics are struggling to see. What’s going on? The good news?

SEO

Hubspot Marketing

SEPTEMBER 23, 2024

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. Let’s review how to create an SEO budget for maximum ROI. Off-page SEO. Technical SEO.

SEO

Martech

JULY 24, 2025

If you publish videos to YouTube using the same approach you use for blogs, you’re not alone. Many B2B content teams take what works for blog SEO (keyword research, metadata, titles, etc) and apply it to video. Many B2B content teams take what works for blog SEO (keyword research, metadata, titles, etc) and apply it to video.

SEO

Backlinko

OCTOBER 31, 2024

In this guide, you’ll learn how to use my QRIES framework to: Create content that naturally aligns with Google’s quality standards Build authority that naturally attracts backlinks Scale quality content production First, a refresher on how Google assesses content quality. In the end, it’s a cycle.

SEO

Marketing Insider Group

MAY 13, 2025

The question is, how do you break through? How do you make sure your brand gets seen without relying entirely on paid ads? Its what happens when your audience finds you naturally through search engines, content shares, backlinks, and social buzz rather than through paid ads. The answer lies in organic visibility.

PR

Search Engine Land

JULY 29, 2024

How GEO differs from SEO. How generative AI/answer engines work. How GEO works. While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. How is GEO similar to SEO? Why GEO is important. What is GEO?

User-Generated

Marketing Insider Group

AUGUST 4, 2025

You’ve built your website and maybe even published a few blog posts. By the end, you’ll know how search engines work, how to match your audience’s questions, and how to monitor results. Content consistency builds authority over time. Step 4: Build Useful, Consistent Content You don’t need a viral post.

SEO

Search Engine Land

JULY 10, 2024

It’s becoming increasingly evident that a successful approach requires a balance of link building , technical SEO , and conversion rate optimization (CRO). This multifaceted strategy aims to incorporate the value of backlinks , the importance of technical SEO as a foundation and the essential nature of user experience (UX).

SEO

Backlinko

DECEMBER 23, 2024

Specifically, you want to appear in the local pack (also called the map pack): In this guide, you’ll learn all about SEO for contractors, including: How SEO can help you attract more leads A four-step plan for getting started Ways to measure your results Reasons you might consider hiring a pro Lets dive in.

SEO

Marketing Insider Group

DECEMBER 30, 2024

A viable social media strategy builds engagement and brand awareness across platforms like Facebook, Instagram, and LinkedIn, creating connections with potential customers. This article explains how social signals influence SEO and the benefits of aligning these strategies. These backlinks are ranking factors for search engines.

SEO

Search Engine Land

JULY 23, 2024

Business owners often allocate budgets for marketing but are unsure how to monitor, measure and maximize the results from their efforts and investments. Business owners often allocate budgets for marketing but are unsure how to monitor, measure and maximize the results from their efforts and investments. backlinks , social signals).

Digital Marketing

Backlinko

JULY 10, 2024

And may not appear in the top spots—no matter how good they are. In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues. How Keyword Cannibalization Impacts SEO Let’s break down the impact of keyword cannibalization on your website’s SEO. What Is Keyword Cannibalization?

SEO

Hubspot Marketing

JULY 10, 2024

Rank tracking is one very important part of your SEO strategy — and our Ultimate Guide to SEO covers the rest, outlining everything you need to get your website and blog ranking. How can you choose the right tool for your company? Here's what I’ll cover below: What is a rank tracker tool? What makes a great rank tracker tool?

Price

Backlinko

JULY 15, 2025

One week, you write blog posts. Each story highlights how companies use the platform to improve their online visibility, rankings, and content. Each story highlights how companies use the platform to improve their online visibility, rankings, and content. The next week, you film some YouTube videos. Even better?

Customer

Backlinko

SEPTEMBER 6, 2024

Let’s face it: When it comes to analytics tools, we want it all. Advanced metrics, intuitive dashboards, and seamless integrations. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Additionally, Google relies on the EU-U.S.

Analytics

Search Engine Land

AUGUST 1, 2024

This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. Dig deeper: How will generative AI impact website rankings and traffic? They aim to answer questions without needing to click on other websites.

PR

Vertical Response

JULY 14, 2024

Learn how to drive organic traffic to your website with these proven steps. By aligning your content with their interests and search intent, you’re not just increasing traffic – you’re building a loyal community around your brand. Want to get more visitors without paying for ads? Get ready to boost your traffic naturally!

SEO

Hootsuite

NOVEMBER 21, 2024

While it may seem like shorter content has the starring role (how many 30-second TikToks have you watched today?) In some cases, long form is required—like, for example, a blog post explaining the pros, cons, and best practices for short vs long form content. Tailor your content to what your followers prefer. It can be low-cost.

Social Media Marketing

Hubspot Marketing

DECEMBER 18, 2024

Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right. It has benefits beyond just increased traffic, such as: Backlink opportunities.

Marketing Strategy

Backlinko

APRIL 7, 2025

We aim for every article we publish to meet or exceed Google’s helpful content standards. And you can, too. After reading this article, you’ll have 10 Google-approved strategies for creating people-first content. You’ll also see examples from real sites that excel at creating helpful content.

User-Generated

Buffer Marketing

JANUARY 7, 2025

They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building. Artificial intelligence is transforming digital marketing by empowering us to do our best work. The shift to AI-powered marketing has been dramatic. The shift to AI-powered marketing has been dramatic.

Price

Hubspot Marketing

DECEMBER 24, 2024

But, it did completely revolutionize how I think about and implement content strategy. I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. There was nothing to hang my hat on, so to speak. Interest piqued?

SEO

Backlinko

OCTOBER 21, 2024

Information gain measures how unique and valuable your content is compared to existing content. In this article, you’ll get an inside look at how these pros approach proprietary content—so you can apply it to your strategy. I’ll also share how to make information gain part of your content workflow. The punchline?

SEO

Search Engine Land

AUGUST 12, 2024

There’s nothing worse than pouring your heart and soul into a wonderful guide or blog post that nobody ever sees or churning out pieces with little value that disappoint or alienate your potential audience. Is sticky: How will your content be remembered by your audience? U nexpected. C oncrete. C redible. E motional.

SEO

Marketing Insider Group

DECEMBER 4, 2024

Refreshing existing blog content creates a valuable opportunity to reach new readers and boost website engagement. Here’s how to make the most out of content recycling strategies to bring new eyes to your brand. Recycling old blog posts boosts SEO by targeting new keywords. Find content that has generated backlinks.

eBook

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. You can also track your rankings across devices and locations to see how your website performs in different markets. And they can help your business do the same. What Features Do You Need in a Ranking Tool?

SEO