Search Engine Land

SEPTEMBER 27, 2024

RankIQ RankIQ is a super-charged content optimizer that helps you analyze thousands of factors across blog posts to learn: Suggested word count. Keywords to include. If you need to find low-competition keywords, optimize posts or write new ones, RankIQ is a must-have option in your AI toolbox. Keywords and headers to include.

SEO

Backlinko

NOVEMBER 18, 2024

Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. But after publishing hundreds of articles, we’ve found these elements work best: Primary keyword: The main term or phrase your content must focus on.

Whitepaper

Search Engine Land

JULY 29, 2024

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Content contextualization: SEO optimizes meta tags and content with keywords to improve search rankings. User intent understanding: SEO matches keywords to user queries to drive traffic.

User-Generated

Martech

DECEMBER 6, 2024

Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. These might include: Blog posts. Using AI for research Establishing a solid foundation of knowledge is crucial before creating content even for topics you’re familiar with. Marketing emails.

Transform

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Understand your audience’s needs through research. Define Clear Objectives Start by outlining why you are building a blog. For instance, if the focus is lead generation, your blog should provide helpful resources that encourage sign-ups.

Thought Leadership

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. A well-researched, informative piece of cornerstone content positions you as an authority within your field. Interest piqued? Table of Contents What is cornerstone content?

SEO

Buffer Marketing

OCTOBER 3, 2024

Monitor your followers’ comments and direct messages (DMs) This one’s a no-brainer, but notice what questions your audience asks via social media comments, blog comments, and DMs. So, blog topics for Google's search bar also make for A+ content ideas for social media.

SEO

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Brands that produce hundreds of pieces of content each year suddenly find themselves with a library of thousands of outdated blog posts that erode brand trust and drag down their SEO. How often should you update content?

SEO

Hubspot Marketing

JULY 16, 2024

In this post, I put together different ways you can use ChatGPT to improve your search rankings – whether it’s through keyword improvements, proper linking, or other tactics. Classify keywords by intent. So, how can you make sure you apply each keyword to the right landing page or blog post? Let’s dive in.

SEO

Marketing Insider Group

OCTOBER 22, 2024

Optimizing a blog for SEO is still one of the most effective ways to boost visibility and increase organic traffic, regardless of what some say. Using the right SEO tips can enhance your blog’s reach, audience engagement, and authority. Balancing keyword optimization and readability increases the chance of higher blog rankings.

SEO

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. At Backlinko, weve spied on Ahrefs, Moz, and Semrushs keywords for yearsand found many opportunities. monthly organic visits from the keyword “website authority checker.” monthly organic visits from the keyword “website authority checker.”

SEO

Backlinko

DECEMBER 6, 2024

Swim University Sales Funnel Experiment As a ToFu strategy, Matt attracts prospects with blog posts and YouTube videos about pool maintenance. That includes blogs about solving common pool problems and case studies with deeper data. Their blog, which now gets 1.9M Lets take a look at our example. The ToFu strategy works well.

Customer Journey

Buffer Marketing

JULY 18, 2024

This tool also lets you see your site’s organic keyword rankings and who’s linking to you.   Answer the Public Hundreds of keyword ideas based on a single keyword Limitations:  Three free searches per day; you have to sign up to use them.

SEO

Martech

JULY 24, 2025

If you publish videos to YouTube using the same approach you use for blogs, you’re not alone. Many B2B content teams take what works for blog SEO (keyword research, metadata, titles, etc) and apply it to video. Thumbnails and titles influence viewing decisions far more than keywords.

SEO

Buffer Marketing

JANUARY 16, 2025

Organize and present research using high-res images or export as CSV. Track media coverage across social media, news, blogs, and podcasts. Some social listening tools extend this to include news sites, blogs, and forums. All you have to do is enter a website your audience visits frequently or type in a keyword they search for.

Price

Hubspot Marketing

APRIL 30, 2025

I know the impact of ignoring buyers journey keywords all too well. I had no idea how to generate a keyword strategy for buyers. Using buyer journey keywords, I can better quantify the value of my work. This stage is about discovery and research. The client and I were thrilled. The problem? Keep reading to learn how.

SEO

Hubspot Marketing

AUGUST 20, 2024

According to our research , marketers are using AI to get ideas and inspiration (22%), conduct research (48%), and learn how to do things (32%) — myself included. But the keyword here is aiding. HubSpot has several AI tools you can use, such as our Free AI Content Writer , AI Blog Writer , and AI Email Writer (in Beta).

User-Generated

Marketing Insider Group

JULY 15, 2024

Image Source Unlike traditional content creation, which often focuses solely on producing articles or blog posts, content design encompasses a broader spectrum. It integrates various disciplines, including user research, content strategy, and visual design, to ensure that every piece of content serves a clear purpose and meets user needs.

SEO

Backlinko

NOVEMBER 1, 2024

They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. In addition to keyword rankings, the company received more leads and calls from potential clients. Like the Keyword Magic Tool from Semrush. How do you find these specific keywords?

SEO

Martech

AUGUST 22, 2024

Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. For research, I prefer Perplexity.AI Tools like ChatGPT generate keyword ideas and build content strategies. 4 use cases for applying AI to marketing 1.

Transform

Orbit Media Studios

OCTOBER 16, 2024

I have been since the early days of blogging. topic-first content (focus on readers) keyword-first content (focus on rankings) Here I’m going to break down that difference into simple terms with no judgment. Some of them are keyword opportunities and they deserve special love and attention. No, but they all need user research.”

SEO

Backlinko

DECEMBER 5, 2024

Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. And it attracts nearly 33K organic traffic solely by ranking for keywords with local packs in search results. They rank for 43 paid keywords, spending around $6.9K per month, according to Advertising Research.

Search Marketers

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. Keyword Research The first step of any plumber SEO campaign is keyword research. This helps Deer Valley Plumbing Contractors drive 2.7K

SEO

Marketing Insider Group

AUGUST 12, 2024

Having a blog just for the sake of having a company blog is pointless. However, that’s not to say blogging doesn’t work. If you’re having trouble creating better blog content, here are a few tips to help you start. If you want to create better blog content, you need to do the following: 1.

User-Generated

Backlinko

JULY 19, 2024

By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results. What’s the Best Rank Tracking Tool?

SEO

Backlinko

SEPTEMBER 6, 2024

Let’s say you’re researching the top-ranking pages for an article about “running for beginners.” Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. But it requires a paid API key from DataForSEO to generate search volumes for keywords.

SEO

Backlinko

JANUARY 6, 2025

” Aaron Spivak How to Have Customer Conversations Its easy to overthink product research. Your content becomes fuel for: Paid media on Meta, Google, and TikTok Email nurture sequences Product pages that tell a deeper story Blog content “Most brands create different content for each marketing channel. Broad keywords.

eCommerce

Search Engine Land

JULY 5, 2024

Working in SEO requires various tools for research and analysis. AlsoAsked AlsoAsked is a fantastic tool for understanding the questions people are asking in relation to your target keywords. This is a great website to use to identify topics to write about, especially for blog posts. It can also help you understand user intent.

SEO

Hubspot Marketing

DECEMBER 18, 2024

Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right. With the help of keyword research tools, I found questions like Does DCO use cookies?

Marketing Strategy

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. We’ve since evolved into what is now the EN Blog Strategy team.) How We Audited Our Oldest Content 1.

SEO

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy

Backlinko

APRIL 7, 2025

long tail keywords : But this wasnt by luck. Helpful content delivers what a searcher needs, whether they’re seeking information, researching options, or ready to buy. To better meet search intent: Analyze the current top-ranking pages for your target keywords Note what format dominates (guides, lists, videos, etc.)

User-Generated

Marketing Insider Group

DECEMBER 9, 2024

Align content with SEO goals by targeting relevant keywords, search intent, and user needs. It helps plan content around SEO objectives, such as keyword targeting, addressing search intent, and maintaining a consistent publishing cadence. Performing Keyword Research Keyword research is the foundation of SEO content creation.

SEO

Hubspot Marketing

AUGUST 13, 2024

We found that 35% of marketers use AI for research — it's becoming a go-to option for finding solutions online. This has been vital to helping the HubSpot Blogs protect and defend our search traffic in the era of AI search. Customer-centric strategies matter more than keyword clusters. This isn‘t just changing your audience.

SEO

Hubspot Marketing

JANUARY 23, 2025

Tell the writer what the content goal is; maybe its a blog post to address demand for a certain keyword, or maybe you need ad copy and a variety of CTAs for a new product. SEO /keywords. What does your writer need to know about target keywords? Subject matter experts and sourcing. That way its always handy.

Logistics

Backlinko

OCTOBER 16, 2024

In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). Here’s a closer look at some of the skills you’ll need in an SEO career: Keyword Research Understanding search intent and identifying high-value keywords are foundational to any successful SEO strategy. Nick’s blog didn’t.

SEO