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The Science Behind Copywriting Headline Formulas That Grab Attention

Jeff Bullas

“How to Make Money Online: 10 Proven Strategies” : This headline works because it promises a benefit (making money) and offers a specific number (10 strategies) that piques readers’ curiosity. Focus on benefits: Make sure to emphasize the benefit of the solution you’re offering in the headline.

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3 considerations before leaving your martech vendor

Martech

If you find more enticing benefits that will help you bridge current gaps while helping you move toward your longer-term goals, it’s time to say goodbye. But think again on that one and not just because of FOMO. Marketers understand that not all of their relationships are perfect. Team members might talk the talk but not walk the walk.

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6 Kinds of Action Words Your Content Marketing Needs

Marketing Insider Group

Action words turn consumers from simple readers of your content into engaged potential customers. If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. So how do you start using them? What to consider when choosing action words. Let’s get started!

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9 Incredibly Easy Ways To Convert Customers With Paid Content

Marketing Insider Group

Quick Takeaways Paid content, also known as gated content, is basically any form of content on the internet that you have to pay to access Customers are already managing 85% of their buying relationship without talking to a human, making high-quality content more important than ever The average B2B decision maker consumes 11.4

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12 Creative ways video email marketing can increase your engagement

AWeber

Show how it works, highlight its features, and demonstrate the benefits to engage your audience. Are you looking for a game-changing strategy to captivate your email subscribers and boost your marketing efforts? Look no further than video email marketing! So are you ready to embark on this exciting journey of video email marketing?

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20 B2B Lead Generation Ideas (You’ve Probably Not Tried Yet)

Exposure Ninja

Add a CTA to Your Blog Content. Let’s start with a super easy change you can make that will make your blog content work harder for you. If you have a blog that’s earning you a bunch of traffic, why not capitalise on that traffic by including a CTA? All your blog content should have at least one CTA included.

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Call To Action In Writing: 7 Powerful Examples

CXL

And revenue intelligence platform Gong uses CTAs at the end of blog posts to guide readers to additional content they may find valuable: At the most basic level, these CTAs exist to give customers their next step in the buying journey. Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert.