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Did Companies See Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out

Hubspot Marketing

In past years, entire industries saw summer slumps -- or seasonal dips in sales or web traffic. Ultimately, leaders worried that 2021's summer trends would impact their bottom line. Therefore, if industries were 10% under benchmark in June 2019, they saw a 10% dip since April 2019. But did they? Trouble seeing this graph?

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Email Automation for Beginners

Exposure Ninja

We’ve heard the rumours. “Email marketing is dead! No one reads emails!” ” Here at Exposure Ninja, we know that’s just not true. On average, email has an ROI of $36 for every $1 spent , and email marketing is estimated to reach a revenue of almost $11 billion by the end of 2023. Why you need email marketing.

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2022 Marketing Benchmarks: Web Traffic and Conversion Trends for 150,000 Businesses

Hubspot Marketing

As we move into another unique year, marketers might wonder if and how other companies in their industry are keeping up with everything going on. Read our full-year Business Data Recap on the Hustle Blog now. In 2021, we also saw people become more honest with themselves about work. YoY dip.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated regularly since 20th March 2020. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

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Google My Business: What It Is, How To Use It, and Why

Moz

Posted by MiriamEllis Google My Business is both a free tool and a suite of interfaces that encompasses a dashboard, local business profiles, and a volunteer-driven support forum with this branding. Google My Business and the associated Google Maps make up the core of Google’s free local search marketing options for eligible local businesses.

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16 marketing automation platforms your organization should consider

Martech

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Acoustic Campaign (via Acoustic).