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The 5 Types of Social Media and Pros & Cons of Each (Research)

Hubspot Marketing

Another top contender for video platforms is Instagram. Interactive Media Examples of Major Platforms Snapchat: 229 daily active users TikTok: 100 million monthly active users in the U.S. Brands with large followings might also publish Snapchat Stories, or videos that are curated from fans.

Gen Z 145
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How to Make Short-Form Videos That Stand Out

Hootsuite

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. daily views globally Whoa.

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Influencer Marketing: Examples and Strategies for 2021

Neil Patel

You’ve likely heard the term “influencer” thrown around a lot the last few years. This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? In fact, many of the most successful influencer marketers are not extremely famous.

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AI in social media: 6 tools to get you started fast

Unbounce

There are countless channels: Twitter, Facebook, Instagram, Snapchat, TikTok, LinkedIn, just to name a few. To stay on top of it all… well, it’s a full-time job. Only, instead of being bitten by a radioactive spider, imagine you’ve been bitten by a radioactive Instagram influencer—and now you can do your job five or ten times faster.

Transform 131
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What is User-Generated Content? And Why is it Important?

Hootsuite

UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. This influences brand loyalty and affinity in a big way because people thrive off being part of something greater than themselves, and creating UGC allows them to be part of a brand’s community. Blog posts. Live streams.

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How to Run a Smart Social Media Takeover

Hootsuite

A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Not all social media takeovers require influencers, though. Build brand affinity.

Fashion 111
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3 Cutting-Edge Content Marketing Trends From Top Luxury Brands

Contently B2C

And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. Influencer marketing. Research shows that adoption of influencer marketing, despite its buzz, is still relatively slow among luxury brands. For some luxury brands, the solution has been to partner with a social influencer agency.