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Advanced tactics to maximize the SEO value of user-generated content

Search Engine Land

Having your community contribute to your SEO content efforts by sharing first-hand experiences with your brand is valuable, especially considering Google’s E-E-A-T. Below are some advanced tactics to use UGC for increasing visibility, expanding your community and ultimately capturing more search share.

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Why we care about B2C marketing: A guide for marketers

Martech

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. Estimated reading time: 7 minutes.

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5 SEO content strategy considerations for 2024 and beyond

Search Engine Land

In this evolving landscape, a brand’s visibility is crucial, as consumers are bombarded with messaging at every scroll, click, and swipe. It’s about crafting compelling, optimized, relevant content that resonates with your audience, aligns with your search strategies, and serves your business goals.

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Email Marketing for Hotels — How to Get It Right

Hubspot Marketing

While some travelers will book last minute, Think With Google reported a trend that consumers are researching and planning ahead more for their travels. Challenges Direct business-to-consumer (B2C) sales are difficult in the hospitality industry. Here's how to get it right.

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How to Negotiate With Influencers: 10 Strategies To Play Smartly

SocialPilot

This means that you must have a negotiation plan, know your goals, and stick to your budget. Let’s look at some of the best strategies you can follow to win over your negotiations with influencers. Setting clear goals and expectations during negotiation ensures that the influencers’ services align with your brand’s needs.

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From pixels to profits: How to sell digital products online

Unbounce

Customers come rolling in, realize how amazing your product is, and start throwing money at you—while you lean back in your chair and watch the revenue pour in. In this blog post, we’ll unpack the secrets to getting your digital product online and into the hands (or ears, or brains) of your customers.

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Google Search at 25: SEO experts share memorable moments

Search Engine Land

It’s about trying to anticipate the subtleties of algorithm changes, predicting what will come next and constantly innovating to keep content relevant, user-friendly and, importantly, visible. There were places where you could buy links, and services promising to boost your rankings actually worked! But then, Penguin happened.

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