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The hierarchy of AI-generated content: Where humans thrive

Businesses Grow

My friend Amanda Russell and I had a vital discussion about the connection between strategy, AI-generated content, and the personal brand. For many creators, entrepreneurs, and businesses, content drives the brand, and the brand drives the business. Green cells represent categories where humans can still have a dominant role.

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Homepage Best Practices: 20 Things to Add to Your Homepage Design (and 5 things to remove)

Orbit Media Studios

It’s a high-stakes page because your homepage is the most visible page on your website. It’s a difficult page to design and write because it’s the page for which you know the least about your visitor. To help your homepage be a better front door, here is a checklist of homepage best practices. It has a lot of jobs to do.

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30 Books to Help Make You a Better Marketer

Adobe Experience Cloud Blog

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Thought leadership. Engagement.

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How to Stay Creative With an SEO-Driven Content Strategy

Moz

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. To start, the blogging team partnered with the SEO team.

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10 Great Examples of Welcome Emails for New Customers & Employees

Hubspot Marketing

Eat a clove of garlic and forget to brush your teeth before a first date? When you send a welcome email to a new blog reader, newsletter subscriber, or customer, you're making a first impression on behalf of your brand. Making sure recipients actually open your emails is the first step in making a good impression.

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A Checklist to Help You Establish Your Brand Identity

Digital Marketer

Creating a memorable brand takes a lot of time and effort. What do you need to start seeing results from your brand-building efforts? Here’s your checklist for establishing a memorable brand identity: 1. This is the first – and crucial – step in creating a solid brand. Find a Catchy Name.

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What Is Branding And How To Manage Your Brand’s Image

Rock Content

In short, this is the job of managing a brand. In short, this is the job of managing a brand. Do you want to know more about branding and how to work it so that your company is not just another one in the market? This post will cover: What is branding? What is a brand? How to do brand management?