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Digital Marketing trends: what you need to know in 2020

Rock Content

Trends are actually very useful in guiding, planning and strategizing in disciplines such as Digital Marketing. That is why being familiar with most Digital Marketing trends can help you get a lead on your competitors. Sales trend in Digital Marketing. Digital Marketing content trends.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

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Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

While more than half of marketers reported a 10.4 Survey respondents included 314 marketing leaders at for-profit U.S. Digital marketing spending also slowed, but less dramatically: falling from a 15 percent increase in marketing spending in September to an 8.2 percent growth over the last 12 months, on average.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Vanity metrics in digital marketing Digital marketing encompasses a wide range of channels, including social media, email marketing, and advertising, so this is a pretty tough one to identify vanity metrics for. Just because someone has seen your post doesn’t mean they care for your brand or products.

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Reverse Video Search: Why and How to Do It? A Guide for Digital-World Professionals

Rock Content

Video content has become a powerful way to reach people through digital marketing. During 2023, people watched 17 hours of video content in an average week, and two-thirds of customers reported watching videos to learn more about brands. Not leveraging video can leave your brand behind. How to video search on Google?

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Overcoming B2B Marketing Challenges with Content Marketing

Calvyn Lee Blog

Some of the content marketing tactics I’ll outline shortly can generate leads indefinitely with minimal ongoing input. Elevate Your Team as Thought Leaders Thought leadership is one particular content marketing approach that can work brilliantly. We have a full breakdown of HubSpot’s strategy in another post and video.

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Balancing generalists and specialists: An essential strategy for marketing success

Martech

With the rise of digital marketing, AI and analytics, these new areas complement traditional specializations such as brand management and advertising. Then, expanding one’s knowledge base to cover secondary areas of specialization, ultimately assuming more of a generalist role in senior marketing leadership.

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