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How to Optimize Your Event Marketing Campaigns: Before, During and After Events

Duct Tape Marketing

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Frost and Sullivan report that the live events industry is worth around $512 billion. Before the Event. The same applies to in-app speaker pages and session pages.

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Why CMOs Must Master Empathy Now

Marketing Insider Group

A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products.

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3 Marketing Tips to Raise Virtual Member Engagement

Marketing Insider Group

This data may seem trivial in relation to virtual programming, but depending on the services, products, and content offered by your organization, these metrics could greatly influence what you offer members and how you go about promoting your own brand. Promote member community networking. Demographics.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Brand Marketing.

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How Co-Marketing Can Expand Your Reach

Adobe Experience Cloud Blog

It’s also about brand and credibility. Putting all of these top names together dramatically increases brand recognition, customer value and customer retention. Both companies promote the webinar and we share the leads. On June 20, we are bringing together the top minds in sales and marketing for an all-day virtual summit.

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From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging

Marketing Insider Group

That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. No brand should cut corners on quality. But if you can maximize the number of blog posts you publish without taking a hit on quality, data tells us you will see better results from your content marketing.

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8 Ways to Generate Pre-Event Hype with Content Marketing

Marketing Insider Group

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways.