Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

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Set Up

OCTOBER 11, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ As a younger person, I thought that if things were going to be done well, they needed to be done by me. Subscribe for the latest CMO Spotlight posts! We learned a ton. First Name. Email Address.

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CMO Transform Thought Leadership Performance Marketing 59

Set Up

APRIL 21, 2022

Set up CEO, Joe Koufman , virtually sat down with Tim Minahan , the CMO and EVP of Business Strategy at Citrix. Ariba, a SAP Company, soon acquired Procuri and made Minahan CMO. Minahan attributed his role at SAP for leading to his opportunity as CMO and EVP of Business Strategy at Citrix. Never miss a CMO Spotlight!

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CMO Transform Thought Leadership Global Marketing 52

Set Up

FEBRUARY 8, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She worked for The Grammys and did amazing and transformative work by bridging the gap between social media and traditional media. Never miss a CMO Spotlight! WATCH THE FULL INTERVIEW TO THE RIGHT. First Name.

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CMO Transform Thought Leadership Entertainment 59

Adobe Experience Cloud Blog

AUGUST 18, 2016

Here are three ways that technology is transforming marketing: 1. According to a survey by The Economist Intelligence Unit, 86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020. This implicates that the CMO’s definition of success is being redefined.

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Transform Telemarketing Thought Leadership Real Estate 91

OnDemand CMO

MAY 23, 2023

The Essence of Transformation: This book encapsulates 59 years of intellectual curiosity, lessons learned, tips, tricks, and life hacks. A Tool for Transformation: Consider this book as a valuable tool—a thought-provoking and practical guide designed to address the seven key areas crucial to your happiness and success.

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Transform Thought Leadership CMO Communications 82

Adobe Experience Cloud Blog

MAY 10, 2016

Digital Transformation for Tomorrow’s Marketer. Marketers have transformed from being a service component of the business, with the purpose of feeding leads to sales and the perception of being a cost center, into a critical competitive foundation of the business with a seat at the revenue table. And, it’s already begun.

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Transform Energy Thought Leadership Marketing 91

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on. While other predictions , not so much. Perseverance. Giving back.

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Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. The Forecast reports on digital transformation and the people who are using modern technologies to change our world,” said Kaplan. “In

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GrowPowerful

FEBRUARY 16, 2023

"There’s a seismic movement towards both individuals who prefer the interim CMO model as well as companies who are realizing what an incredible asset interim marketing leadership can be. Being a part of the CMO community allows GROW access to B2B marketing’s best of the best.

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Transform CMO Manufacturing Thought Leadership 52

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. It was 2010-11 when we got to order female clothing as part of the branded attire!

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Transform PR Marketing Marketers 105

Duct Tape Marketing

MAY 1, 2024

Key Takeaways Learn all about the the transformative power of original research in content marketing, with an emphasis on its role in establishing credibility and trust. 03:11] How do you transform survey and data into a compelling story? [04:35] 04:35] Do you believe that sharing data builds thought leadership? [06:00]

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Transform Thought Leadership Real Estate CMO 64

Martech

JANUARY 4, 2022

.’ Growth for the brand, which is reputation; growth for our clients, which is relationships; and growth for our business, which is revenue.” Publicis Sapient CMO Teresa Barreira. We have one pod for each industry (we got to market by industry) and we also have a brand pod and a social pod. Starting with strategy.

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Transform Thought Leadership Copywriting Marketing 136

Adobe Experience Cloud Blog

DECEMBER 17, 2019

The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. They’ll continually adapt strategies and transform their best practices as insights are gained. BRAND PHILANTHROPY. It’s no longer realistic to lay out a locked-in, year-long strategy.

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Marketing Strategy Transform Thought Leadership User-Generated 174

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. Source: 2019 CMO Survey, Deloitte. What does the future of marketing look like? Personalize everything. Browsing data like company name, location, etc.

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Transform CRM Marketing Automation Platform CMO 174

Adobe Experience Cloud Blog

MARCH 24, 2017

To do this, Marketo has partnered with Adweek to bring together some of the smartest and most innovative brand marketers, AdTech executives, and even brilliant agency minds to speak to our attendees. How do you make your brand, product, or service visually and emotionally appealing to your prospects and customers?

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Thought Leadership Transform CMO Marketing 118

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Any CMO will admit that they have an uphill task when it comes to keeping up with new trends and technology.

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Transform CMO Retail Thought Leadership 134

Buffer Marketing

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. These engagements can be a rich source of keywords and demonstrate your thought leadership.

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Thought Leadership Transform Communications Branding 133

Adobe Experience Cloud Blog

MARCH 7, 2017

I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. A new way to brand your marketing. Human to human, connecting one-on-one, brands and customers should be BFF, you get the gist. Telling the story of your brand.

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Transform Thought Leadership Marketing Marketers 117

Adobe Experience Cloud Blog

SEPTEMBER 7, 2016

These sessions fall within a wide range of categories from thought leadership, to Marketo@Marketo, to digital marketing, to demand generation, and more. Chandar will discuss three primary areas of change that will transform your marketing organization and prepare you and your team to become tomorrow’s marketer.

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Transform Thought Leadership Influencer Marketing CMO 91

Adobe Experience Cloud Blog

JULY 10, 2015

As former CMO of a software company, I discovered it was customer engagement. Here are three powerful reasons why gifting will increase engagement and transform your campaigns: 1. For starters, a gift presented in an engaging manner will emphasize your message and create an emotional connection with your brand.

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Marketing Strategy Marketing Automation Platform Thought Leadership Transform 134

Marketing Insider Group

FEBRUARY 11, 2020

Like the great leaders throughout history, the CMOs that earn the respect of those who report to them “lead from the front lines,” modeling calculated risk-taking and a shared workload. When CMOs use front-line leadership strategies, they earn respect, inspire outside-the-box innovation, and take the lead in the industry.

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CMO Transform Thought Leadership Copywriting 88

Adobe Experience Cloud Blog

MARCH 13, 2017

In HOOKED: How Clever Brands Create Addictive Content That Drives Revenue, Andrew Davis, Founder and CMO of Monumental Shift, will teach you how to create content so good it’s addictive. He’ll reveal how smart brands, big and small, have used compelling content to own tiny parts of their audience’s lives.

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Transform Thought Leadership CMO Marketing 126

Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

Marketing is undergoing a digital transformation , empowered by new tools and technologies, to drive results across the organization and improve the end-to-end customer experience. Hang around Open Lounge after the session for more thought leadership sessions and discussion panels. Time: Tuesday, Oct 4, 1:00 PM – 2:00 PM.

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Thought Leadership Transform Entertainment CMO 134

Marketing Insider Group

JULY 14, 2020

In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. They overwhelmingly blame their CMO.

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Thought Leadership Marketing Marketers CMO 115

Adobe Experience Cloud Blog

APRIL 25, 2017

The Buyer Has A Louder Voice Than The Brand. Today, the buyer has a louder voice than the brand. It’s not just volume that is making marketing less effective, but the need for a personal relationship with the brand. Volume, unchecked does damage to our brands. Our final guest was the CMO of Box, Carrie Palin.

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CMO Thought Leadership Marketing Marketers 113

Adobe Experience Cloud Blog

MARCH 24, 2011

I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. There’s a key philosophical difference between a CMO and a VP of Marketing : the former is a business leader, the latter runs a marketing department. This is not a coincidence.

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Transform CMO Direct Mail Thought Leadership 118

OnDemand CMO

DECEMBER 15, 2022

The top three concerns were email marketing, website marketing, and content marketing, followed closely by thought leadership. Let’s dissect what content is or can be for you, your brand, your company, and your marketing success. . . Content communicates the positioning of your company or brand. What is content?

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Transform Marketing Marketers Communications 52

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Any CMO will admit that they have an uphill task when it comes to keeping up with new trends and technology.

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Transform CMO Retail Thought Leadership 51

Adobe Experience Cloud Blog

MARCH 15, 2019

Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX) involving everyone in the C-suite—CIOs, CMOs, chief digital officers, among other customer-facing functions. But I think of CX as the CMO’s game to lose. …

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Transform Management Customer CMO 133

Buffer Marketing

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. These engagements can be a rich source of keywords and demonstrate your thought leadership.

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Thought Leadership Transform Communications Branding 52

CXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. The aim is to answer questions and establish trust and thought leadership to progress potential customers down the funnel towards conversion. They specifically targeted the T-Mobile account.

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Inbound Marketing Thought Leadership Marketing Marketers 78

Marketing Insider Group

SEPTEMBER 19, 2013

Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Marketers and brands are trying to understand content marketing and how to execute successful content marketing programs. Let me know your thoughts as well in the comments below. We engage our audiences by helping them.

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Content Marketing Transform Thought Leadership Marketing 87

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Today, he’s the senior manager of brand strategy. content team’s work is viewed as a strategic player in the whole brand.

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Real Estate Content Marketing Whitepaper Transform 63

Marketing Insider Group

MARCH 21, 2013

In this Future of Marketing series, we have covered topics such as Agile Marketing , Big Data , Customer Experience , Thought Leadership , Culture , Content , and so much more. We need to stay focused on the power of ideas and the creativity required to make a human connection between our brand and our customers.

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Adobe Experience Cloud Blog

DECEMBER 16, 2014

Aditya leads the marketing excellence practice at Bain, and works with some of the world’s leading brands and marketers. Here are my takeaways from this insightful conversation: First and foremost, fellow CMOs, our role is going to expand. I know, music to your ears, I’m sure. That’s the 30,000-foot level. Aditya Joshi : Sure.

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Exposure Ninja

JULY 5, 2023

Showcasing expertise: High-quality content allows you to demonstrate your knowledge and position your brand as a thought leader in your industry. When they see that you’re invested in their success, they’ll be more likely to choose your brand over the competition. That’s instant credibility, folks!

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