Pam Didner

AUGUST 16, 2020

Q2: How much analysis, research is needed before you start a content marketing campaign targeted at a foreign market compared to when you do it on your own? A: On the marketing front, you can check if there are any customers from that county who have come to your website and downloaded any content.

Content Marketing 118

Content Marketing Whitepaper Marketing Marketers 118

OnDemand CMO

NOVEMBER 15, 2022

So what are the advantages of ebooks , and how can they enhance your content marketing? See how this works its way into serving your brand! You don’t have to be a big company or partner with an existing publishing brand to be successful with ebooks, but what you can do is release content serially.

eBook 87

eBook Content Marketing Whitepaper Shoppers 87

Tiecas

MAY 17, 2024

A first impression can make or break a potential customer’s decision to engage with your brand. Offer engineers whitepapers or downloadable CAD files. Developing a Content Strategy that Aligns with Business Goals Your content strategy should be more than a random collection of blog posts and white papers.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content.

Whitepaper 144

Whitepaper eBook Transform Inbound Marketing 144

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation.

Content Marketing 113

Content Marketing Whitepaper Thought Leadership eBook 113

OnPassive Marketing

JULY 18, 2022

E-commerce is growing exponentially, and content marketing is key to its success. Check out these five strategies from experts to help you create effective e-commerce content marketing strategies for 2022. What Is E-Commerce Content Marketing? Why Content Marketing Is Important.

Marketing Strategy 76

Marketing Strategy Content Marketing Whitepaper Education 76

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Brand voice.

Whitepaper 110

Whitepaper Content Marketing Thought Leadership Transform 110

Trade Press Services Newsletter

JANUARY 4, 2024

Personalization will be a key B2B marketing initiative in 2024. Audiences have come to expect authentic human connection and tailored brand messages. Create customized content that speaks directly to their needs, wants, and challenges. Thought leadership will become even more important for B2B marketers in 2024.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Marketing Insider Group

JULY 14, 2021

Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. The most effective lead magnets offer valuable content and still leave your potential buyer wanting more. E-Books or Whitepapers. But your lead magnets?

Whitepaper 144

Whitepaper Marketing Plan Education Thought Leadership 144

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Content Marketing 134

Content Marketing Key Performance Indicator User-Generated Whitepaper 134

Rock Content

SEPTEMBER 4, 2023

It’s a fact, you need to know your audience for your content marketing strategy to be effective. Unlike traditional forms of advertising, such as newspaper or billboard ads, which target a wide audience, content marketing takes a different approach. Jharaphula breaks down internet readers into six distinct groups.

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

Search Engine Land

DECEMBER 12, 2023

A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. Learn more about how GenAI is fueling a content marketing innovation.

Digital Marketing 107

Digital Marketing Content Marketing User-Generated Marketing 107

Rock Content

MARCH 14, 2024

This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal. Today, we delve into the future of content marketing, a future where personalization reigns supreme.

Whitepaper 102

Whitepaper User-Generated eBook Health 102

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Offer downloadable digital content. Consider hosting free webinars.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Transform 108

Transform Digital Marketing Content Marketing Marketing 108

Marketing Insider Group

MARCH 24, 2021

Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business.

Branding 140

Branding Transform Whitepaper User-Generated 140

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Marketing Strategy 126

Marketing Strategy Content Marketing Gen Z Whitepaper 126

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. Fortunately, you can use alternatives to create better-optimized content.

Place 73

Place Whitepaper Finance Price 73

Search Engine Land

NOVEMBER 8, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Transform 103

Transform Digital Marketing Content Marketing Marketing 103

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Whitepaper 103

Whitepaper Content Marketing Direct Mail User-Generated 103

Marketing Insider Group

JANUARY 27, 2020

The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads?

Marketing Strategy 131

Marketing Strategy Content Marketing Whitepaper Manufacturing 131

Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Unfortunately we didn’t have enough time to answer all of the questions about content marketing that our audience asked during the webinar.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? But, it comes at a cost.

Whitepaper 93

Whitepaper Customer eBook Energy 93

Trade Press Services Newsletter

OCTOBER 6, 2022

Thought Leadership Content One of the most effective marketing tactics is thought leadership content. It positions your brand as an expert, authoritative leader in your industry. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. We can use this moment to improve the value of content while it is top of mind for all stakeholders. It’s also a great time to demonstrate how our audience’s content consumption evolves.

Whitepaper 106

Whitepaper Education Content Marketing Marketing Strategy 106

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers offers solutions that allow us to maximize our resources. For example, industrial content marketing can be a cost-efficient way to engage with our target audience and showcase our expertise without requiring a significant financial investment.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

Whitepaper 131

Whitepaper eBook User-Generated Marketing 131

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan. Who is our audience?

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Martech

MAY 17, 2022

It will: Identify brands are engaging with audio and video content and provide IP address-resolved firmographic data. Note whether the brands are already in the funnel. That means a preference for visuals over words , for video over white papers, for podcasts over sales calls. What it does.

Whitepaper 81

Whitepaper B2C Branding Transform 81

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. Influencers.

Influencer Marketing 123

Influencer Marketing Whitepaper User-Generated Marketing 123

Rock Content

DECEMBER 14, 2023

Many also require bids from more than one brand. For that reason, B2B SEO strategies place a greater emphasis on increasing brand presence and generating leads. This will help you stay ahead of the trends and fix non-performing marketing assets. These are the things that keep your brand active online.

SEO 71

SEO Whitepaper B2C eBook 71

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. Ask Them to Engage.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Adobe Experience Cloud Blog

AUGUST 27, 2010

Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. Unfortunately, not all content is created equal. It closes a gap – content marketing should answer a business question or problem.

Whitepaper 105

Whitepaper Content Marketing Marketing Marketers 105

Content Marketing Institute

DECEMBER 10, 2018

Viveka, chief visibility officer at Vengreso, and Bernie, CMO at Vengreso, presented 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic at Content Marketing World. HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. Click To Tweet.

Branding 103

Branding Whitepaper Thought Leadership User-Generated 103

Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Marketers can enable sales leveraging different elements – one of those ways is through content.

Content Marketing 93

Content Marketing Whitepaper Customer Journey Education 93

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. Start Creating Content That Positions You as a Leader.

Whitepaper 131

Whitepaper eBook Marketing Marketers 131