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7 best CRM software for government agencies

Hubspot Marketing

This comprehensive guide examines the top CRM solutions tailored for government organizations, featuring detailed compliance analysis, security assessments, and real-world implementation examples. Table of Contents What is a CRM for government agencies? Best CRMs for Government at a Glance CRM Best For Key Features Pricing Free Trial?

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6 marketing team silos you need to break down, and how to do it

Martech

Instead of the usual planning meeting, invite a representative from sales leadership, a product manager and a customer success manager to a dedicated “Campaign Kick-off and Alignment Workshop.” lead qualification data from marketing automation to CRM) to ensure consistency in lead definitions and scoring.

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The 16 Best HubSpot Updates from February 2025

Martech

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. How it helps you Many email clients automatically adjust emails for dark mode, which can impact readability and branding.

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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

Over the past five years, Ive been creating content for some of the most successful content-first brands. You establish your brand as a thought leader in the space. From my experience of conducting content analyses for some of the top brands, I'll take you through what I usually follow. Think about it. Thought leadership.

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The Whole Customer: Why You Need a 360-Degree View

Adobe Experience Cloud Blog

Keeping track of these indicators helps customer success managers effectively predict whether or not a customer will remain loyal when it’s time to renew. Also look at call history within your CRM tool. Renewal value. Net Promoter Score. Product usage/feature usage.

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What is customer experience and why does it matter?

Martech

Marketing your services is essential for building your brand image and reputation. How improved customer experience helps brands. And data from Pointillist suggests that digital transformation of tools and strategies remains one of the top CX priorities for brands. How to choose the right customer experience strategies.

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25 Case Study Examples Every Marketer Should See

Hubspot Marketing

Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot. The downloadable PDF format makes the case study feel like an exclusive behind-the-scenes look, and uses colors and text that align with Bitly's brand. Budweiser's one page, poster-esque case study is a good reflection of a brand knowing its audience.

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