Martech
JANUARY 30, 2024
Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them.
Businesses Grow
NOVEMBER 6, 2023
Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson. It’s critically important to establish the narrative of your brand as well as your point of view.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
APRIL 23, 2015
The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . Customer retention. Demand gen/customer acquisition. Marketing departments drive: Asia Pacific.
Customers.ai
JANUARY 26, 2024
B2B Marketing Tool: Bizzabo Bizzabo is a holistic platform that provides your team with all the tools they need to create rewarding events, while surfacing insights to help your events grow both on and offline. Build a branded event website with an editor that’s integrated with your event registration software and event app.
Neil Patel
SEPTEMBER 8, 2021
B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. For B2B marketers looking to carve out spots in the B2B marketplace world, niche marketplaces offer ways to speak to new customers.
Neil Patel
DECEMBER 18, 2018
It’s become so much easier and cheaper to build companies that the majority of the money is spent on customer acquisition. This is why marketing has become so competitive. If you have a strong brand like Nike or Amazon, this doesn’t matter as much. Hack #7: Brand queries is the fastest way to increase rankings.
Unbounce
AUGUST 16, 2023
And Alex is Unbounce’s Vice President of Growth Marketing. With over 14 years of experience scaling brands via digital marketing and e-commerce, Alex is a self-proclaimed data nerd who loves digging into the numbers to drive results. So this is a pretty aggressive customer acquisition play to me.
Expert insights. Personalized for you.
122 
Let's personalize your content