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Rethinking the influencer-brand relationship

Sprout Social

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Branding 101
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Content Curation vs. Creation: Finding the Right Balance

Scoop.it!

The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Look at this example, where Starbucks shares a Vogue article with followers to help promote the 2023 Met Gala, of which the company was the exclusive coffee sponsor.

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Marketing 101: The Ultimate Guide for Beginners

Hubspot Marketing

To take it one step further, you include a sign-up form for a free trial of your app at the top of every article — giving readers a chance to convert into customers. But with patience and the right strategy, you can drive brand awareness and nurture customer relationships without significant financial strain. Generate leads?

Price 82
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Top KPI Marketing Metrics to Track in 2024

Vertical Response

Continuous collaboration between marketing and sales, adapting KPIs to changing market trends, and using a set of diverse tools are key for tracking performance and aligning marketing efforts with company objectives.

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Diversity in Content Marketing: Different Perspectives for Creative Excellence

Rock Content

Content marketing has emerged as the key to effective brand interaction in today’s rapidly evolving digital landscape. Understanding and meeting the demands of a varied audience enables you to increase customer engagement, brand loyalty, and revenue.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

In a world of information overload, corporate communications is your way to expand your reach and build your brand. We also included examples from brands to inspire your strategy. These audiences commonly include customers, prospects, employees and investors. This aims to promote brand awareness and increase sales.

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Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

When done correctly, it can: Reduce launch costs Speed up time-to-market by prioritizing tasks Increase revenue potential Enhance brand identity and recognition Provide a competitive edge Furthermore, achieving alignment across the organization and delivering value to customers is essential. The benefits of a GTM strategy are numerous.