Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Reach refers to the number of people who saw your content.

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

Rock Content

MARCH 19, 2024

Various media have always been a huge part of the story when it comes to how brands reach and connect with target audiences. Using influencers and content creators in your campaigns lends authenticity to your brand. Are you looking to boost sales, strengthen brand-customer relationships, or reach new demographics? Follow them.

Key Performance Indicator 75

Key Performance Indicator Marketing Marketers Succession Management 75

Search Engine Land

AUGUST 1, 2023

Understand the existing SEO knowledge and process For most organizations, organic search has the potential to be a significant driver of traffic, brand visibility and revenue. For instance, you may be required to work with brand and customer engagement in improving the website and conversions without impacting any SEO-associated variables.

SEO 83

SEO Key Performance Indicator Transform Education 83

Rock Content

MAY 3, 2024

Source: Demand Metric ) Eighty-four percent of customers expect brands to produce content that entertains, provides solutions and produces experiences. Brand Awareness An interactive version of an e-book is an excellent opportunity to create a “wow moment” and remind readers of your brand.

Transform 80

Transform Key Performance Indicator User-Generated Education 80

Search Engine Land

FEBRUARY 21, 2024

This article explores different methodologies and key performance indicators used to evaluate Super Bowl commercials, making the case for metrics like engaged-view conversions that tie advertising directly to customer actions and sales. vs. norm) and excellent brand recall (83.5%, +20.0% Usher) ,” (6.10). Yes, there are.

Key Performance Indicator 112

Key Performance Indicator Advertising Advertisers Digital Marketing 112

Rock Content

APRIL 16, 2023

Create a Powerful Mission Statement Just as a business needs a strong brand voice and identity that features in all of its content marketing decisions, a non-profit requires a powerful mission statement. It’s also about consistency, as audiences like to look forward to content from the brands and organizations they care about.

Non-Profit 52

Non-Profit Content Marketing Branding Key Performance Indicator 52

Content Marketing Institute

FEBRUARY 2, 2018

Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Once the content is finished, our editor-in-chief does a first review and works with the writer to have the post 100% aligned with our brand identity.

Content Marketing 111

Content Marketing Branding User-Generated Marketing 111

Martech

JANUARY 26, 2023

Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy.

Marketing Strategy 138

Marketing Strategy Whitepaper Key Performance Indicator Analytics 138

OnPassive Marketing

SEPTEMBER 24, 2022

This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. When you can connect with your target audience on a personal level, they’re more likely to trust and respect your brand. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. This process may take time, including learning brand awareness techniques, increasing conversions, and expanding your business reach.

Management 98

Management Key Performance Indicator Marketing Marketers 98

Hubspot Marketing

AUGUST 17, 2022

Identify and analyze the key performance indicators. Get specific with the key performance indicators you’ll use to determine your success in this endeavor. If you have the opportunity to promote from within your company, you’ll do much more than save time on onboarding. Attract the right talent.

Management 98

Management Key Performance Indicator Promotion Price 98

Vertical Response

APRIL 26, 2024

Continuous collaboration between marketing and sales, adapting KPIs to changing market trends, and using a set of diverse tools are key for tracking performance and aligning marketing efforts with company objectives.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Hubspot Marketing

JULY 28, 2023

But with patience and the right strategy, you can drive brand awareness and nurture customer relationships without significant financial strain. This puts you in a great position to build relationships, promote your products, and share offers. Are you aiming to increase brand awareness? Looking to bulk up your email list?

Price 82

Price Marketing Mix Key Performance Indicator User-Generated 82

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Let them know about any promotional campaigns you’re running. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. And to crowdsource sentiment on your brand.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Scoop.it!

FEBRUARY 1, 2024

The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Look at this example, where Starbucks shares a Vogue article with followers to help promote the 2023 Met Gala, of which the company was the exclusive coffee sponsor.

Key Performance Indicator 89

Key Performance Indicator Digital Marketing Analytics Customer loyalty 89

Sachs Marketing Group

DECEMBER 15, 2023

This question helps determine if their approach aligns with your brand’s voice and audience’s needs. It should also include a plan for content distribution and promotion to maximize reach and impact. What key performance indicators (KPIs) do you include in your reports?

SEO 98

SEO Key Performance Indicator Price Communications 98

Contently B2C

JULY 25, 2016

Attribution is a chief challenge for digital marketers, and that’s especially true for luxury brands. Research predicts that online luxury sales will triple by 2020, indicating a heightened need for luxury brands to understand the campaign touch points that lead to online conversions and developing brand awareness.

Branding 52

Branding Content Marketing Key Performance Indicator Fashion 52

Sprout Social

APRIL 25, 2024

Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Download the template 3.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. We used his popularity among our target audience to promote our latest AI assistant feature. Goals without KPIs can be challenging for both you and your influencer to create impactful content and accurately gauge performance.

Influencer Marketing 80

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 80

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? But be careful. But here’s the thing.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. Brand awareness – Maximum brand awareness for sponsors and exhibitors on the event platform and mobile event app. Event Promotion Strategy. Event Networking Strategy.

Key Performance Indicator 103

Key Performance Indicator Direct Mail Promotion Analytics 103

Rock Content

AUGUST 25, 2023

Brand Voice: B2C marketing allows you to put a ton of personality into your brand voice as you seek to make a one-to-one connection with your customers. With B2B, your brand voice must take a serious turn , reflecting how you would speak with a committee of stakeholders in a professional setting.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Hubspot Marketing

AUGUST 25, 2022

By building influencer relationships, brands can leverage an influencer’s reach to achieve their marketing goals. But if you're considering hiring an influencer for your brand, where do you even begin? Are you trying to increase brand awareness or drive engagement? Follow Along With Our Free Influencer Guide + Templates.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Sachs Marketing Group

APRIL 5, 2024

Alternatively, a lifetime budget sets a spending limit for the entire duration of your campaign, making it a solid choice for time-specific promotions. Are you looking to drive sales directly through your website, increase brand awareness, or boost engagement with your content? Bidding strategies are also crucial to your success.

Key Performance Indicator 52

Key Performance Indicator Advertising Advertisers Social Media Marketing 52

Hubspot Marketing

SEPTEMBER 22, 2023

It leverages the widespread use of mobile phones and the convenience of SMS to deliver promotional offers, updates, reminders, and other engaging content directly into the palm of the recipients' hands. Think people are bothered by SMS from brands? Think again.

User-Generated 107

User-Generated Key Performance Indicator Communications Marketing 107

Neil Patel

JULY 15, 2021

Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Facebook contests have been around for some time, but they’re still one of the best methods to grow an active audience and build meaningful engagement with your brand. Increase Brand Awareness.

User-Generated 132

User-Generated Key Performance Indicator Promotion B2C 132

Rock Content

APRIL 12, 2024

Other brands will find success while you watch. When you include stories that in some way resonate with your readers in a deeper, more profound way, you can create a bond and increase loyalty to your brand. Play an essential role in measuring key performance indicators (KPIs) and ROI. Identify KPIs.

Marketing Strategy 80

Marketing Strategy Content Marketing Key Performance Indicator Analytics 80

Hubspot Marketing

OCTOBER 7, 2022

Use this time to share the upcoming campaigns, content, and offers that marketing will be promoting that week. Marketers are constantly promoting new offers and content, so it's important to keep the sales team up-to-date with these promotions so they know what recent offer their leads are receiving. Email the offer to sales.

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Sprout Social

MARCH 9, 2023

In a world of information overload, corporate communications is your way to expand your reach and build your brand. We also included examples from brands to inspire your strategy. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty.

Communications 109

Communications PR Key Performance Indicator Thought Leadership 109

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission.

Key Performance Indicator 71

Key Performance Indicator User-Generated Entertainment Social Media Marketing 71

Rock Content

AUGUST 22, 2023

Content marketing has emerged as the key to effective brand interaction in today’s rapidly evolving digital landscape. Understanding and meeting the demands of a varied audience enables you to increase customer engagement, brand loyalty, and revenue.

Content Marketing 76

Content Marketing Transform Key Performance Indicator Marketing 76

Sprout Social

NOVEMBER 2, 2021

In spite of that, many brands are still hesitant to join. Our primary goal for TikTok is increasing our awareness among key target audiences—social media managers, specialists and other digital marketers. Instead, we track key performance indicators (KPIs) like video views, profile views and audience growth.

Marketing Strategy 112

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 112

AWeber

JULY 24, 2023

You may have used “Customer Service,” your brand name, or some other name as your “friendly from” in the past. At the very least perform an A/B split test to see which friendly “from” generates a higher open rate. We know you’re in business to promote your services and make money. Get people to interact with your brand.

Customer 73

Customer Key Performance Indicator Communications Copywriting 73

Sprout Social

APRIL 6, 2023

Content calendars can be used to create targeted content and track content performance. It helps you create content with intent instead of guesswork, creating more efficiency and opportunities to differentiate your brand. For example, a sustainable clothing brand may want to create unique content on World Environment Day.

Key Performance Indicator 81

Key Performance Indicator Thought Leadership Management Branding 81

Sprout Social

FEBRUARY 14, 2023

Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. Kick off your process by taking inspiration from these four brands that have mastered the art of employee amplification. And yet, social advocacy examples continue to be the exception.

Key Performance Indicator 89

Key Performance Indicator PR Social Media Marketing Management 89

Orbit Media Studios

JANUARY 26, 2022

This bond translates to a firmer foundation on which to increase customer lifetime value, generate promoter activity, and grow, grow, grow. It all starts with that initial, casual engagement when you’re trying to build brand awareness. Define Your Key Performance Indicators (KPIs).

Marketing Strategy 63

Marketing Strategy Key Performance Indicator Marketing Marketers 63

Sprout Social

JANUARY 4, 2021

In 2021, brands may be a bit more cautious with their content due to the pandemic and growing concerns around appearing out of touch or insensitive to consumers’ needs. However, that doesn’t necessarily mean you need to completely reinvent your brand and social strategy. Learn about promotions or discounts. What’s the big idea?

Social Media Marketing 122

Social Media Marketing Key Performance Indicator Marketing Marketers 122