Martech
FEBRUARY 12, 2024
Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.
Martech
APRIL 24, 2023
As promised, a few days later, he called and told me he could drop ship our brand-new Dodge Durango to a dealer nearby for a small upcharge — I was sold. Because of this, brands must understand the expectations of these new stakeholders, listen to the users’ needs and do what can be done to help them improve in their roles.
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Martech
MARCH 1, 2023
Omnichannel marketing Omnichannel marketing refers to an integrated approach across all channels. It suits companies that want to provide a seamless customer experience and improve customer loyalty. This approach requires a unified customer database to ensure consistency across all touchpoints.
SmartBrief - Marketing
JANUARY 23, 2024
In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024.
Sprout Social
OCTOBER 31, 2023
Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.
Martech
MAY 24, 2023
Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. The best-performing marketers don’t just use channel-specific metrics though.
Sprout Social
AUGUST 22, 2023
Within the marketing space, I’ve seen executives prioritize CMO candidates with performance marketing backgrounds over more traditional brand marketing. Today’s consumers are savvier than ever—they can tell when brands only see them as dollar signs and aren’t afraid to switch up who they shop with.
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