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Amid political ad blitz, brands can hack the media landscape by Optimove

Martech

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Politics causing marketing fatigue Election news also causes “media fatigue.” Brands must deliver timely and relevant messages that resonate with their consumers.

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Relationship Marketing: How to Attract Fans (Not Just Buyers)

Neil Patel

Relationship marketing is a strategy for building genuine, long-term connections with customers. It aims to create lasting relationships and turn customers into loyal advocates for your brand. The result of successful relationship marketing? This type of marketing feels personal because it is personal.

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Building relationships through email requires looking at multiple events over time , as customer journeys can take years to develop, not just weeks or months. Loyalty/advocacy.

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Relationship Marketing: Reactive vs. Proactive and Why You Need Both

Customers.ai

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans. According to studies, a 5% increase in customer retention can boost profits by up to 95%.

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A comparison of traditional marketing and growth marketing

OnPassive Marketing

Traditional marketing techniques are the most popular in use today, but with so many new modes of advertising emerging, marketers are always looking for more effective ways to gain attention. Find out what growth marketing is and how it differs from traditional marketing. What Is Traditional Marketing?

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5 suggestions for moving beyond MQL

Martech

Quality go-to-market must include generative practices such as brand development and customer loyalty, investments that compound like stock marketing investments. Legacy silos exist only because of history and no longer provide the flexibility needed for how customers buy in the messy real world.

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Gamification in Marketing

Use Insider

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?