Lusha

NOVEMBER 18, 2024

This will help you increase revenue and make your brand a leader in your industry. A sales strategy is a complete plan that outlines how your business will: Approach the market Target customers Close deals Think of it as a playbook for your sales team. The Basics of a Winning Sales Strategy What is a Sales Strategy? What do they need?

CRM

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. DataDance [link].

Whitepaper

Martech

JANUARY 26, 2023

Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. Operationalizing a brand advocacy program.

Marketing Strategy

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. You can easily customize your blog with plug-ins and themes. Brand awareness.

Whitepaper

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

Whitepaper

Content Marketing Institute

MAY 14, 2018

Key performance indicators should be identified in the strategy. 5 Types of Video Content Perfect for Each Stage of the Customer Journey. Brand engagement, direct response? How will you ensure message consistency within all videos, other marketing collateral, and your overall brand voice ? Click To Tweet.

Video Marketing

Adobe Experience Cloud Blog

MAY 8, 2019

In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that drive long-term engagement —including lead generation, demand capture, and pipeline acceleration. The “long-term” element is essential. Demand generation isn’t a quick fix.

Thought Leadership

Hootsuite

MAY 9, 2023

Just like restaurants need ways for customers to access the food, you need a plan to get that A+ content to your audience. Content distribution is how you serve your content to your customers. The three types of content distribution channels Owned “Owned” channels are ones that your brand has ultimate control over.

Whitepaper

Marketing Insider Group

JUNE 22, 2021

It can help you build brand awareness, encourage your audience to act, and help you create a loyal following. We’ll also explain how to build a content distribution process that targets your ideal customers with valuable content that gets clicks. Whitepapers. Quick Takeaways. Interviews. Case studies and success stories.

Key Performance Indicator

Adobe Experience Cloud Blog

JANUARY 17, 2017

You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. You bet they were.

Digital Marketing

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. Quantifying content marketing is a standard part of determining its performance. Additionally, you’ll be looking at that prospect’s customer journey. Much of the time, you’ll be doing this with gated content—eBooks, whitepapers, case studies, etc.

Content Marketing

Marketing Insider Group

JANUARY 19, 2021

If your content marketing efforts achieve the goals you set, your brand will be successful. Before you begin setting goals and building content marketing strategies to grow your business, you must define your key performance indicators (KPIs). White papers. Month-over-month growth? Use the Right Metrics.

Content Marketing

Marketing Insider Group

JULY 27, 2015

CONTENT CUSTOMIZED TO DIFFERENT BUYING STAGES: 60% of buyers look for different types of content depending on their needs at the time. We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. CASE STUDIES: Salesforce’s Customer Success Stories.

Content Marketing

Hubspot Marketing

JULY 31, 2019

These third parties could include customers, journalists, bloggers, and anyone who shares your content for free — hence the name “earned”. Start by collecting demographic data from your website visitors, email subscribers, social media followers, and customers. White papers. Earned Content Distribution. Case studies.

PR

Scoop.it!

NOVEMBER 29, 2022

An effective content strategy can help potential customers understand your product. It’s a marketing strategy that SaaS companies can use to attract and find their target customers. Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. Identify customer pain points.

Marketing Plan

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Reach refers to the number of people who saw your content.

Influencer Marketing

Marketing Insider Group

FEBRUARY 9, 2021

78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. Start by defining your top KPIs ( key performance indicators ). Use your brand identity – your core values, mission, and business goals – as your foundation. Source: SpellBrand.

Content Marketing

Marketing Insider Group

JANUARY 27, 2020

Keep the focus on your customers and their needs, not your company. January: Learn the Secret of a Powerful Content Strategy: Focus on the Customer. It only takes a little time, some imagination, and the secret sauce: customer-centric content that solves frustrating problems your target customers face. worry monsters?

Marketing Strategy

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? But be careful. But here’s the thing.

Social Media Marketing

Rock Content

AUGUST 6, 2023

The way a brand approaches its marketing can say a lot about what it values and seeks to achieve. These goals are the objectives that a business or brand defines as most important. Boost Brand Awareness Brand awareness centers around the level of familiarity consumers have with your particular brand.

Key Performance Indicator

Search Engine Land

AUGUST 21, 2023

A KPI is a key performance indicator. This is a quantifiable measurement of performance in relation to a specific objective. Your SEO KPIs then track performance toward that goal. The key is in the name (literally and figuratively): KPIs are key performance indicators. What are KPIs?

SEO

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). How do you find them?

Whitepaper

Hootsuite

MARCH 31, 2020

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. It also shows how quickly customer messages are addressed. For brands, the company logo is usually the best avatar choice. A bitmoji is a customized avatar that can be added to Gmail, Messenger, Slack, and social media networks.

User-Generated

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Think you’re safe because you have a dedicated content marketing strategy?

Content Marketing

CXL

JUNE 16, 2022

You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Consistency is equally critical for startups.

Marketers

Hubspot Marketing

NOVEMBER 30, 2022

At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. At this stage, digital marketing is vital for your business and brand awareness. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands.

Digital Marketing

Rock Content

AUGUST 25, 2020

As the story goes, it was just over 100 years ago that Henry Ford announced at a company meeting that his customers could buy any color car they wanted, as long as it was black. Customers were mere hostages to the few companies that offered products and services in the past. What types of customization are there?

Transform

Pam Didner

MARCH 17, 2021

How to scale consistent creative, messaging, and many content pieces with minimal customization, yet resonate with an audience and drive conversions at the same time.”. There are many elements to unpack in that statement: consistency, customization, relevance, conversion, and cost management. You can’t have it all.

Content Marketing

Rock Content

AUGUST 25, 2023

Brand Voice: B2C marketing allows you to put a ton of personality into your brand voice as you seek to make a one-to-one connection with your customers. With B2B, your brand voice must take a serious turn , reflecting how you would speak with a committee of stakeholders in a professional setting.

Marketing Strategy

Hootsuite

OCTOBER 21, 2020

Here’s how to use social media for B2B marketing, social selling, customer service and more. If the competition is on social, they’re connecting with a key customer segment you could be missing out on. And that social segment is key. They’re often one of the most vocal and persuasive customer groups.

Social Media Marketing

Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. SaaS products and related services are often complex, tech-heavy, and crucial for future customer productivity.

Marketing Strategy

Lusha

NOVEMBER 11, 2024

Companies face changing market conditions, new customer needs, and pressure to stay ahead. We’ll look at how to use data for decisions, set the right prices, get and keep customers, and more. At its core, revenue generation is about creating value for customers and earning money in return.

Price

Lusha

JULY 17, 2024

In 2024, ABM isn’t just a trend; it’s a necessity for B2B businesses that want to cut through the noise and forge lasting relationships with their most valuable customers. Ideal Customer Profile (ICP): Your ICP is a detailed description of your perfect customer.

Direct Mail

SMA Marketing

APRIL 18, 2024

Content Marketing Content marketing is a powerful strategy for lawyers to establish thought leadership, build brand awareness, and attract potential clients. This may include blog posts, articles, whitepapers, e-books, videos, podcasts, infographics, and case studies. Don’t underestimate the power of behind-the-scenes content!

Digital Marketing

Lusha

JULY 21, 2024

Think of it as a strategic roadmap guiding potential customers from their first interaction with your brand to becoming loyal advocates. This guide to high-performing B2B marketing funnels in 2024 covers essential steps, actionable tactics, the latest tools, and key metrics to optimize your results and drive growth.

Customer Acquisition

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Your brand presence gets bigger and more impactful. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with.

Marketing Strategy

Scoop.it!

MARCH 17, 2022

When done correctly, a content strategy can drive qualified leads to your website and boost your brand in the long run. Analytics aside, you need to keep your ideal customer in mind. The fancy term here is KPIs, i.e., Key Performance Indicators. This was part of the brand’s attempts to become more transparent.

Whitepaper