Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. Guardrails are the parameters, principles and rules guiding the daily creation of marketing materials. Dig deeper: U.S.

Branding 136

Branding Copywriting Law Marketing Ethics 136

Neil Patel

FEBRUARY 11, 2021

How important are marketing ethics when it comes to your purchase decisions? If you are like most consumers, ethics matters a lot. Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. Not surprisingly, we’re drawn to brands that bring some good into the world.

Marketing Ethics 134

Marketing Ethics Food Marketers Marketing 134

Duct Tape Marketing

MAY 22, 2025

AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand written by John Jantsch read more at Duct Tape Marketing Listen to the episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes Paul Chaney , a veteran digital marketer and publisher of the AI Marketing Ethics Digest.

Marketing Ethics 71

Marketing Ethics Marketers Marketing Digital Marketing 71

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”

Marketing Ethics 126

Marketing Ethics Copywriting Transform CMO 126

Neil Patel

MARCH 3, 2021

Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can send mobile ads, coupons, or notifications to attract customers to their brick-and-mortar locations. Benefits of Geofencing Marketing. Boost Brand Awareness. Launch an Actionable Ad.

Marketers 142

Marketers Marketing Marketing Ethics User-Generated 142

Orbit Media Studios

APRIL 2, 2025

Your future prospect will ask AI for recommendations, will ask AI to compile research on your industry, will ask AI to tell them more about your brand, and eventually (hopefully) ask AI to get in touch and set up a call. Not the company with the catchy brand message and short little webpages. These are brands recommending themselves.

User-Generated 70

User-Generated Analytics SEO Marketing Ethics 70

Vertical Response

OCTOBER 13, 2024

The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. Key Takeaways AI will enhance email marketing in 2025 through advanced personalization techniques, including dynamic content and predictive analytics, to improve customer engagement.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52