Sprout Social
JUNE 27, 2023
The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In a world where star ratings can make or break a brand, review analysis is your north star. Why should brands carry out review analysis? Let’s take a closer look.
Sprout Social
FEBRUARY 26, 2024
We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.
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Sprout Social
SEPTEMBER 14, 2023
In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. What is customer marketing?
Martech
MARCH 24, 2023
About 12 years ago, I met with a client and spoke about their approach to customer acquisition. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” ” He had done his homework and got the attention of everyone in the room.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
By attending this exclusive session, you'll gain valuable insight into: Why direct mail is consistently ranked among the top 5 online/offline media channels 📊 Why 45% of marketer panelists have said that customer acquisition is the most important use case DM fulfills for their organizations 🔑 How advances in technology and data are (..)
Aspiration Marketing
NOVEMBER 29, 2023
Social media has revolutionized how businesses interact with their audience and attract new customers. It has become an indispensable tool for companies to showcase their unique employer brand and attract top talent. But its impact goes beyond sales and marketing.
Digital Marketer
APRIL 20, 2023
A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty. Register today to save your seat!
Advertiser: ZoomInfo
The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.”
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Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. Download the key findings for insights on how to advance your company’s ESG programs and effectively communicate with your customers to build trust.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.
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