Branding Customer Shopper Market 
Martech
SEPTEMBER 19, 2024
Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place.
Set Up
JANUARY 21, 2025
Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.
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Set Up
JANUARY 30, 2025
Selecting the right marketing Agency is one of the most important decisions a company can make for its Brand's success. A misaligned Agency can result in wasted resources, lost productivity, and damage to brand reputation. Do you need help with branding, social media, content creation, shopper marketing, or something else?
Martech
AUGUST 18, 2021
With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. Snapchat is a great way for brands to test the AR shopping possibilities, but it has significant limitations to a brand’s longer-term extended retail strategy,” said Bodzewski.
Hubspot Marketing
JULY 10, 2023
There's a major, often overlooked area of opportunity when it comes to AI: Becoming a more customer-centric organization. Here, we'll explore how three organizations used generative AI to achieve enhanced customer-centricity, and how your own business can, too. But you also can’t afford to get generative AI adoption wrong.
Martech
APRIL 20, 2023
The key to RMN’s success is how interactions with brands can enhance the shopper experience. If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer. Our customer spends a lot of time researching on our site before making a decision.
Martech
OCTOBER 28, 2022
Digital marketers understand online advertising is key to amplifying their brand, but often they’re not clear where to begin; SMB advertising starts to feel like a ball-and-chain. Rapid changes in the advertising industry also contribute to marketer overwhelm. Algorithms change all the time. “ Evaluating ROI/ROAS.
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