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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Were seeing influencers as red carpet correspondents at major award shows, participating in exclusive brand trips , hosting pop-up shops and much more.

Branding 114
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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Design School is essentially the brands resource center, where users can learn about design principles, color theory, trends, and how to use the Canva tools.

Tentpole 109
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CTV’s ticket to March Madness advertising

Martech

That doesn’t mean brands are shut out, though. Why we care : Traditional TV publishers still charge the most for tentpole live events like the Super Bowl and the Oscars, doing so through linear programming methods. I basketball tournament. Read more: How marketers are leveraging QR codes on TV.

Tentpole 117
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IAB NewFronts rings in the age of digital video dominance

Martech

The picture is coming together where always-connected consumers can watch more of what they want, where they want, while brands remain present in an unobtrusive way. The RMN expands T-Mobile Advertising Solutions’ ability to reach customers out in the world. Here are some of the biggest developments from the NewFronts.

Tentpole 111
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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. From a mom and pop shop to a global brand, retailers can make the most out of increased visibility this holiday by leveling up their social strategy.

Retail 111
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CMO Confessions Ep. 40: Danielle Levitas

On24- CMO Confessions

In today’s episode, Danielle and Cheri Keith, Head of Strategy and Research at ON24, discuss Danielle’s career and life at a startup, what makes a marketer a marketer in today’s world and what the future may hold for large trade shows and tentpole events. The Future of Trade Shows and Large Tentpole Events. Empathy and Pulse Checks.

CMO 52