Power Digital Marketing

JUNE 3, 2025

Omnichannel marketing is no longer optionalits essential for brands looking to enhance engagement, boost conversions, and build lasting customer loyalty. By maintaining a consistent brand message and experience across these touchpoints, omnichannel marketing helps brands deepen relationships and drive revenue growth.

Key Performance Indicator

Backlinko

JUNE 23, 2025

And What They’re Not) SEO KPIs are key performance indicators that tie your optimization efforts directly to business outcomes. But: You’re performing SEO to help the business gain online visibility and drive growth. But we’d argue they’re now essential for all brands to track — no matter the growth stage.

SEO

Customers.ai

NOVEMBER 20, 2024

Setting clear, measurable goals is non-negotiable because vague objectives like “improve brand awareness” or “get more traffic” don’t cut it. Once you’ve defined your goals, it’s time to pair them with the right Key Performance Indicators (KPIs). Running an ecommerce campaign?

PR

SocialPilot

JUNE 27, 2025

And yet, most brands are still stuck in survival mode—posting without purpose, chasing trends without clarity, and burning time on platforms that don’t convert. Now that you’ve set your SMART goals, it’s time to define the key performance indicators (KPIs) that will help you track real progress. As of February 2025, 5.24

Thought Leadership

Litmus

DECEMBER 2, 2024

Decide whether your email campaign will work toward a revenue goal, a brand awareness goal, a partnership goal, or something else when you first start planning the campaign. According to Epsilon , 80% of customers are more likely to purchase from a brand that provides personalized experiences! How many emails will you include?

Copywriting

Backlinko

APRIL 10, 2025

Design the layout to fit your teams or clients needs Tip: If youre showing these reports to clients, you can also fully customize your SEO dashboards to reflect your (or their) brand. Do this by adding logos, brand colors, and any visual elements specific to your projects. Like Local SEO and Ecommerce SEO.

SEO

Search Engine Land

JULY 26, 2024

Over time, blogs enhance brand awareness, attract qualified leads and ultimately strengthen the bottom line. Many ecommerce and service-based business leaders view blogging as unnecessary, which reflects an outdated attitude. Blogging is far from dead and has never been more vital for brands and business leaders.

Branding

Search Engine Land

AUGUST 28, 2024

For example, if you’re an ecommerce store, you might notice that your “women’s boots” campaign goes through the roof every September. This is a great time to test new strategies, build brand awareness or target niche markets without breaking the bank. When did conversions soar? When did things go quiet?

Shoppers

Martech

APRIL 10, 2025

BrightEdge announced BrightEdge AI Catalyst, a solution that allows brands to track and understand their presence across generative AI search engines, expanding beyond traditional search strategies. It provides a global impact score based on key performance indicators and offers in-depth analysis of individual metrics.

Key Performance Indicator

Hootsuite

JULY 6, 2022

Are you thinking about getting into Instagram eCommerce? Here’s everything you need to know about making the most of Instagram eCommerce in 2022. What is Instagram eCommerce? Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Source: Instagram.

eCommerce

Rock Content

DECEMBER 7, 2020

Because of that, today’s post will rescue the dictionary organization and show you an ecommerce glossary of terms! Ecommerce Glossary of Terms. This strategy should be well studied because it is not recommended for all ecommerce segments. It is important to know your audience to adapt your ecommerce to it. Bounce Rate.

eCommerce

Hubspot Marketing

SEPTEMBER 29, 2022

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. Let's say it's brand awareness. Key performance indicators can help: Keep high-level goals top of mind.

Key Performance Indicator

Search Engine Land

JULY 12, 2023

Video advertising is a powerful tool for brands looking to engage audiences and drive conversions. This guide covers Amazon’s video advertising solutions and how brands can leverage them to enhance their digital advertising strategies. Amazon integrates advertising with its robust ecommerce platform.

Advertisers

Sprout Social

MARCH 24, 2021

As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting more and more customers in the pipeline. There are so many different strategies and platforms to test for your brand, and multichannel marketing is just one of the ways you can manage your presence across them.

Key Performance Indicator

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. Quantifying content marketing is a standard part of determining its performance. It defines your objectives and what success should look like by determining KPIs (key performance indicators). Because a content strategy is your playbook.

Content Marketing

Sprout Social

SEPTEMBER 6, 2022

Vidooly is a powerful video analytics tool for measuring your video performance. The brand lift study lets you measure the success of your campaign in terms of impressions and ad recall lift. ViralStat lets you track your video performance across major social networks. This helps to simplify your campaign measurement.

Analytics

Digital Marketer

FEBRUARY 6, 2024

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s image.

Branding

Sachs Marketing Group

DECEMBER 13, 2022

Some companies have done better than others in establishing their brand online and utilize multiple platforms, avenues, and forms of media to improve their ranking in an otherwise competitive field. This can be determined through campaign-specific goals and KPIs (key performance indicators). . Let’s try a simple example.

SEO

Sachs Marketing Group

SEPTEMBER 6, 2023

To run Facebook ads for ecommerce, start by setting up a Business Manager account on Facebook. Unlock the untapped potential of Facebook advertising for your ecommerce business and catapult your brand to new heights. Are you an ecommerce business struggling to attract the right kind of traffic to your website?

eCommerce

Search Engine Land

OCTOBER 10, 2023

This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. Ecommerce platforms (e.g., Moreover, findability has visibility in our digital direction, which serves a dual purpose: Enhancing our brand and product visibility.

Key Performance Indicator

Unbounce

JANUARY 3, 2025

/ A/B Testing The ultimate guide to ecommerce A/B testing: Expert tips, tools and examples By Josh Gallant. In ecommerce, making every click count is crucial. Your landing page is often the first impression of your brand. What sets successful brands apart? Why is A/B testing crucial for ecommerce business?

eCommerce

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. If your priority is to build brand awareness, you may be able to blog between one and four times a week, depending on the size of your blog. Brand awareness. Lifestyle brands should focus on Instagram.

Whitepaper

Hootsuite

DECEMBER 7, 2020

While you probably know the key performance indicators for your website and business, Google Analytics doesn’t. Relevant if you have an ecommerce store on your website. However, they might have learned about your brand after seeing you mentioned on a social media feed. We’re not done yet, though.

Analytics

Customers.ai

DECEMBER 5, 2024

Targeted emails perform better but really targeted emails perform the best. Brands using advanced segmentation see a 760% increase in revenue from their email campaigns. Were gonna help you crush your email KPIs, maximize ecommerce revenue, and keep customers coming back for more. Lets break it down.

eCommerce

Sachs Marketing Group

DECEMBER 22, 2023

Utilize analytics tools provided by your PPC platform to track key performance indicators like click-through rates, conversion rates, and overall ROI. Look at which ads and keywords are performing well and which aren’t, and adjust your strategy accordingly. Want to learn more about each platform?

Advertisers

CXL

JUNE 16, 2022

You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. This section should also feature your brand guidelines.

Marketers

Litmus

OCTOBER 17, 2024

Email personalization best practices for holiday email marketing campaigns 80% of customers are more likely to purchase from a brand that provides personalized experiences. Then, set clear, measurable goals and key performance indicators (KPIs) that align with your overall business objectives.

Email Marketing

Litmus

DECEMBER 13, 2024

Adopt Brand Indicators for Message Identification ( BIMI ). Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Open rates have a long history associated as an email key performance indicator (KPI) for success. Instead, use subscriber ID!)

Market Trends

Litmus

SEPTEMBER 25, 2024

this guide, you’ll learn: The core ideas behind lifecycle marketing Key strategies for each stage of the customer journey How to use personalization for maximum impact Tactics tailored to different industries Real-world examples to inspire your campaigns What is lifecycle marketing? Here’s a streamlined approach for each stage: 1.

Management

Digital Marketer

MARCH 25, 2024

With our heads down, the focus is on the key performance indicators (KPIs) of the necessary activations to achieve the bottom-line goal rather than the focus being on the goal itself. Perhaps you seek to expand into a new region and must allocate funds by cutting budgets on top-of-funnel brand awareness tactics.

Transform

Digital Marketer

APRIL 4, 2024

This metric is especially useful to ecommerce stores because they sell directly and know for which price. With brand awareness campaigns, you can show your ad more before people get tired of it. To calculate the real Return On Investment (ROI) of Facebook paid campaigns, you need to include costs for setting up and managing your ads.

Price

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing

Econsultancy

MAY 11, 2022

“Whether that’s our shopper marketing team; our sales team; our ecommerce leads – they’re the ones who should really be telling us what to do, and we can then churn out the insights or models to make that happen.”

Analytics

CXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics

Duct Tape Marketing

JULY 6, 2022

John Jantsch (08:09): I'm not saying that we have to all be eCommerce businesses and sell all of our products and services, but just know that when somebody is beginning, their journey searched to find you or a business like yours, they're doing it online today. I mean, those are things that we have to focus on.

Customer Journey

Use Insider

FEBRUARY 19, 2024

These AI-based programs help brands automatically orchestrate journeys, discover segments, create content, predict customer action, recommend products, and more—without spending hours and resources. This end-to-end automation guarantees an omnichannel customer experience , strengthening brand loyalty. What is AI marketing automation?

User-Generated

Use Insider

DECEMBER 21, 2023

There are five key characteristics of an omnichannel experience, these are: Consistency : Customers should experience a consistent message, branding, and level of service across all channels. It’s important to ensure your omnichannel campaigns are consistent as this helps build trust and reinforces your brand image.

Customer