Spiralytics

NOVEMBER 14, 2023

Marketers must recognize that, although they’re not currently primary consumers, Gen Alpha is laying the groundwork for future brand preferences and loyalties. They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age.

Gen Z 52

Gen Z Millennials Health Transform 52

Adobe Experience Cloud Blog

MARCH 26, 2020

Value brands that feel authentic. Create meaningful, authentic marketing strategies. Yes, this is the best practice for successfully marketing to any of your customers, regardless of segment, demographic, or generation, and not only marketing to Gen Z. Remember email marketing. Most raised by Gen X.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

Neil Patel

APRIL 1, 2021

Does your brand operate in a niche with a small audience? That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Niche marketing refers to any marketing tactic aiming to attract and convert a specific market segment with unique preferences and demands.

Whitepaper 96

Whitepaper Millennials Marketing Marketers 96

Spiralytics

JANUARY 22, 2023

From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. What is Responsible Marketing ?

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Hubspot Marketing

JANUARY 3, 2024

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers' funny bone, you’re able to engage with them and help them remember your brand. It's all about brand awareness.

Advertising 120

Advertising Advertisers Food Gen Z 120

Hubspot Marketing

JUNE 29, 2022

An engaged employee invests time, energy, and talent to benefit their team and company. We know good marketing strategies lead to increased revenue; employee experience works the same way. According to PayScale’s survey of over 500,000 employees, pay fairness and transparency were more important than market value.

Non-Profit 93

Non-Profit Customer loyalty Millennials Inbound Marketing 93

Neil Patel

FEBRUARY 19, 2021

OK, so email marketing didn’t go anywhere, but there’s been a huge focus on other digital marketing strategies in recent years. However, email marketing is a reliable, cost-effective way to improve your reach. For every $1 you spend on email marketing, you could earn $42. Why is this a good thing? Authenticity.

Millennials 144

Millennials Energy Email Marketing Shoppers 144

Hootsuite

JUNE 7, 2022

But sometimes, your regular brand content isn’t enough to stand out. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints. They use more energy over a shorter time and yield results and insights fast.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Hootsuite

DECEMBER 10, 2019

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Brands strike a balance between public and private engagement. Social marketing and performance marketing collide. Brands strike a balance between public and private engagement.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 81

eCommerce Shoppers User-Generated Promotion 81

Hootsuite

JULY 6, 2023

If you’re trying to infuse a little silliness into your Facebook captions, keep both your brand voice and your audience in mind: what’s appropriate for this particular group, from this particular business? Surrounding myself with good vibes and positive energy. Here’s how to find your social media target market. Celebrating!

User-Generated 81

User-Generated Entertainment Social Media Marketing Millennials 81

Duct Tape Marketing

OCTOBER 27, 2021

In this episode of the Duct Tape Marketing Podcast , I interview Dan Gingiss. Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. And so of course I love the brand even more than I did before. This is John Jantsch.

Customer 99

Customer CRM Millennials Finance 99

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! Juggling long-term and short-term growth and marketing goals are hard enough when it’s not an exact science. You might feel a little extra pressure.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Digital Marketer

OCTOBER 31, 2022

No matter what you heard at the latest online summit you attended… Email Marketing is STILL alive and well—and it’s not going anywhere anytime soon! In fact, Email Marketing is the single best way to market your brand or business, increase your revenue, and cash in on more conversions. That’s right. I said it.

Email Marketing 85

Email Marketing Copywriting Gen Z Marketing 85

Neil Patel

FEBRUARY 3, 2021

Unless you’re a brand new business, you’ll already have a customer base. Those customers hold the key to understanding your ideal target market. It’s doubtful the only thing binding them together is a shared love of your brand. Millennials or Zoomers? But I guarantee it’s worth investing the energy upfront.

Target Market 142

Target Market Food User-Generated Marketing 142

Sprout Social

NOVEMBER 28, 2016

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. And don’t think brands haven’t noticed the shift. RL pic.twitter.com/dMiFxxmCxb.

eCommerce 92

eCommerce Shoppers Millennials User-Generated 92

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion on marketing efforts in the three months to December, marking a new record since the study began in 1982. billion, as brands battle it out with their headline Christmas ads.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Search Engine Land

JUNE 16, 2023

Know your audience The most important qualifier of your content’s popularity will always be your audience, which is why creating buyer personas is essential to any marketing strategy. To ensure you realize your brand’s full potential, collaborate with your team on a “features and benefits” list.

Whitepaper 103

Whitepaper eBook User-Generated B2C 103

SmartBrief - Marketing

JUNE 14, 2023

From volatile markets to a regional banking crisis and the specter of a looming recession, today’s financial brands are dealing with an especially fraught and complex environment. But that does not mean financial brands have to be risk-averse in the way that they talk to customers. Advertising in the $3.6

Gen Z 52

Gen Z Branding Millennials Energy 52

Rock Content

JULY 28, 2020

For brands, such materials are much more effective than traditional approaches to advertising and sales. That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. Still, brands could go further.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Buffer Marketing

APRIL 3, 2024

You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report. However, with the right social media marketing strategy and some consistency, even new Facebook Pages and profiles can grow their follower count in 2024.  How often, you ask?

User-Generated 111

User-Generated Social Media Marketing Millennials Analytics 111

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Neil Patel

SEPTEMBER 17, 2021

Otherwise, you risk wasting time, energy, and money on flawed campaigns. Instagram is the go-to social media platform for fashion, beauty, and health brands. They will feel much more connected to your brand when they know that you understand them on a deeper level. Do you include ads in your social media marketing strategy ?

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. For instance, don’t make a presentation on the “best lead generation strategies.” Their body language oozes energy and excitement. Energy and excitement can be quite contagious. Step 3: Be novel.

Neuromarketing 90

Neuromarketing Gen Z Energy Transform 90

Marketing Insider Group

MARCH 8, 2021

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. But a documented content strategy isn’t enough either. Everyone knows they need content.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. But if you ask me, a documented content strategy isn’t enough either.

Content Marketing 106

Content Marketing Thought Leadership Gen Z Marketing 106